Improving Advertising Efficiency and Generating Demand
First written in FY2016. 12 of 23 entries say "Restated". Latest entry: 2026-08-06.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Restated".
- 2026-08-06RestatedEarnings
「Men's sales increased to ¥5,230 million, up 3.3% from the same quarter of the prior year, as both new and repeat sales increased, supported by effective advertising for new sales and customer retention initiatives for repeat sales.」
Reiterated effective advertising as a factor behind the increase in new men's sales. - FY2026Advertising contributed to men's sales, while response weakened in the women's segmentAnnual report
「Sales to women amounted to ¥13,522 million, up 7.6% year on year, as repeat sales increased by capturing replacement demand for pin-free wigs, despite new sales declining year on year due to a weak response to advertising.」
Advertising was identified as a factor behind the increase in new sales to men, while the response to advertising among women was weak and new sales declined. - FY2026-H1RestatedAnnual report
「For men's sales, the company implemented effective advertising for new sales and promoted customer retention initiatives for repeat sales. As both new and repeat sales increased year on year, sales were ¥11,570 million, up 0.8% year on year.」
The company continues to identify effective advertising as a measure to generate new sales. No new advertising methods or specific implementation results were provided. - FY2025AdvancedAnnual report
「For men's sales, the company implemented effective advertising for new sales and promoted customer retention initiatives for repeat sales, resulting in sales of ¥23,167 million, up 1.5% year on year.」
Effective advertising was described as a measure to generate new sales, together with an increase in sales to men. - FY2021RestatedAnnual report
「We will develop advertising that generates a more effective response from customers and seek to generate demand.」
The company continues its policy of stimulating demand through advertising focused on customer response. - FY2021-Q3RestatedAnnual report
「In terms of profit, the company worked to restrain selling expenses, including advertising expenses, and reduce other administrative expenses. However, these efforts were insufficient to offset the decline in sales through the cumulative second quarter of the consolidated fiscal year. Operating profit was ¥1,106 million, down 52.1%; ordinary profit was ¥1,266 million, down 46.5%; and net income for the quarter attributable to owners of the parent was ¥667 million, down 54.0%.」
The company continued to restrain selling expenses, including advertising expenses, but was unable to offset the decline in sales through the cumulative second quarter. - FY2021-Q2RestatedAnnual report
「In terms of profit, the company worked to restrain selling expenses, including advertising expenses, and reduce other administrative expenses. However, these efforts were insufficient to offset the sharp decline in sales, resulting in an operating loss of ¥592 million (operating profit of ¥2,907 million in the same quarter of the previous year).」
As in the previous quarter, the company restrained selling expenses, including advertising expenses. The notes indicate that advertising expenses fell from ¥2,996 million in the same period of the previous year to ¥2,041 million. - FY2021-Q1Shift to restraining advertising expensesAnnual report
「In terms of profit, the company worked to restrain selling expenses, including advertising expenses, and reduce other administrative expenses. However, these efforts were insufficient to offset the sharp decline in sales. Operating loss was ¥1,971 million (operating profit of ¥365 million in the same quarter of the previous year), ordinary loss was ¥1,963 million (ordinary profit of ¥371 million in the same quarter of the previous year), and net loss for the quarter attributable to owners of the parent was ¥1,439 million (net income attributable to owners of the parent of ¥207 million in the same quarter of the previous year).」
Compared with the previous disclosure, which referred to more efficient advertising to stimulate demand, the company restrained selling expenses, including advertising expenses, during the quarter. - FY2020AdvancedAnnual report
「For men's sales, the company implemented measures including effective advertising, customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. Strong sales of new products contributed, and both new and repeat sales increased, bringing sales to ¥22,369 million, up 1.3% year on year.」
The disclosure states that effective advertising and strong sales of new products contributed to higher sales to men. - FY2020-Q2AdvancedAnnual report
「For men's sales, the company implemented measures including effective advertising, customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. Strong sales of new products contributed, and both new and repeat sales increased, bringing sales to ¥11,576 million, up 9.0% year on year.」
The company explains that effective advertising, together with strong sales of new products, led to higher sales to men. - FY2020-Q1AdvancedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥727 million, up 17.8% year on year, following the implementation of various measures to strengthen store sales capabilities, including detailed store-by-store promotions and the introduction of a new store operating structure, the “unit system,” designed to respond rapidly to issues at individual stores.」
As a result of continuing detailed, store-specific promotions and introducing a new unit system, sales of ready-made products increased 17.8% year on year. - FY2019RestatedAnnual report
「In both the men's and women's divisions, we will regularly launch new products that appeal to customers and communicate the high quality of our products through efficient advertising.」
The company continues its policy of stimulating demand through regular new-product launches and efficient advertising. - FY2019-Q3AdvancedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥2,232 million, up 2.4% year on year. In addition to implementing various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, the company benefited from its 10th anniversary campaign, resulting in higher sales at existing stores.」
The disclosure states that the Julia Auger 10th-anniversary campaign was successful, resulting in an increase in same-store sales. - FY2019-Q2RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥1,179 million, down 8.2% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but sales at existing stores did not grow.」
Although the company continues detailed, store-specific promotions for Julia Auger, same-store sales fell 8.2% year on year. - FY2019-Q1RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥617 million, down 5.9% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but sales at existing stores did not grow.」
The company continues detailed, store-level promotions for Julia Ouje, but sales at existing stores declined 5.9% year on year. - FY2018RestatedAnnual report
「We will develop advertising that generates a more effective response from customers and seek to generate demand.」
The company continues its policy of generating demand through advertising focused on customer response. - FY2018-Q3RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥2,179 million, down 10.6% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but repeat sales at existing stores did not grow.」
The company continues detailed, store-level promotions for Julia Ouje, but repeat sales at existing stores declined. - FY2018-Q2RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥1,284 million, down 7.9% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but repeat sales at existing stores did not grow.」
The company continues detailed, store-level promotions for Julia Ouje, but repeat sales at existing stores declined. - FY2018-Q1RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥655 million, down 9.1% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but sales at existing stores did not grow.」
The company stated that it had conducted detailed, store-level promotions for Julia Ouje. - FY2016First statedAnnual report
「We will develop advertising that generates a more effective response from our target customers and seek to generate demand.」
The company indicated that it would tailor advertising with a focus on responses from target customers.