Expanding the Customer Base and Growing Performance in the Women's Division
First written in FY2016. 19 of 45 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-10-15.
0 other companies' latest entry also says "Worsened".
- FY2026AdvancedAnnual report
「Sales to women amounted to ¥13,522 million, up 7.6% year on year, as repeat sales increased by capturing replacement demand for pin-free wigs, despite new sales declining year on year due to a weak response to advertising.」
Sales to women rose 7.6%. New sales declined, while repeat sales increased by capturing replacement demand for pin-free wigs. - FY2026-H1AdvancedAnnual report
「Sales to women amounted to ¥6,526 million, up 3.4% year on year, as repeat sales increased by capturing replacement demand for pin-free wigs, despite a slight year-on-year decline in new sales.」
New sales declined slightly, while repeat sales increased against a backdrop of replacement demand for pin-free wigs, causing sales to women to rise 3.4% year on year. - FY2025Decline in sales to women and difficulty acquiring new customersAnnual report
「Sales to women amounted to ¥12,570 million, down 1.7% year on year, as repeat sales increased due to an increase in store visitors, but new sales declined year on year because of difficulty acquiring new customers.」
Repeat sales increased due to an increase in store visitors, while difficulty acquiring new customers caused new sales to decline, resulting in a 1.7% decline in sales to women. - FY2025-H1Decline in sales to women and difficulty acquiring new customersAnnual report
「Sales to women amounted to ¥6,314 million, down 4.5% year on year, as repeat sales increased due to an increase in store visitors, but, as with sales to men, difficulty acquiring new customers caused new sales to fall below the previous year's level.」
Repeat sales increased due to an increase in store visitors, while difficulty acquiring new customers caused new sales to fall below the previous year's level, resulting in a 4.5% year-on-year decline in sales to women. - FY2024RaisedAnnual report
「In the women's products business, the company aims to achieve the No. 1 share of the women's market through All Art Nature, including its women's ready-to-wear products business.」
Under the Advance Plan, the company set a clearer and more ambitious target than its previous performance-growth targets: achieving the No. 1 share of the women's market through all women's businesses, including women's ready-to-wear products. Meanwhile, sales to women declined 1.8% in FY2024. - FY2024-Q3Decline in sales to women and new salesAnnual report
「Sales to women amounted to ¥9,606 million, down 2.7% year on year, as repeat sales increased due to an increase in store visitors, but new sales fell below the previous year's level.」
Repeat sales increased due to an increase in store visitors, while new sales fell below the previous year's level, causing sales to women to decline 2.7% year on year. - FY2024-Q2Decline in sales to women and new salesAnnual report
「Sales to women amounted to ¥6,613 million, down 2.0% year on year, as repeat sales increased due to an increase in store visitors, but new sales fell below the previous year's level.」
Repeat sales increased due to an increase in store visitors, while new sales fell below the previous year's level, causing sales to women to decline 2.0% year on year. - FY2024-Q1AdvancedAnnual report
「Sales to women amounted to ¥3,608 million, up 1.3% year on year, due to strong sales of new products and increases in the number of showcase and fitting events and units sold.」
Strong sales of new products and increases in the number of showcase and fitting events and units sold caused sales to women to rise 1.3% year on year. - FY2023-Q3AdvancedAnnual report
「Sales to women amounted to ¥9,875 million, up 12.0% year on year, due to strong sales of new products and increases in the number of showcase and fitting events and units sold.」
Strong sales of new products and increases in the number of showcase and fitting events and units sold caused sales to women to rise 12.0% year on year. - FY2023-Q2AdvancedAnnual report
「Sales to women amounted to ¥6,749 million, up 18.8% year on year, due to strong sales of new products and increases in the number of showcase and fitting events and units sold.」
Strong sales of new products and increases in the number of showcase and fitting events and units sold caused sales to women to rise 18.8% year on year. - FY2023-Q1AdvancedAnnual report
「Sales to women amounted to ¥3,561 million, up 19.5% year on year, due to strong sales of new products and increases in the number of showcase and fitting events and units sold.」
Strong sales of new products and increases in the number of showcase and fitting events and units sold caused sales to women to rise 19.5% year on year. - FY2022AdvancedAnnual report
「Sales to women amounted to ¥11,786 million, up 26.1% year on year, as the impact of the temporary suspension of production at the company's factories and other factors was eliminated, in addition to strong sales of new products and the holding of showcase and fitting events, as with sales to men.」
Sales of new products, the holding of showcase and fitting events and the elimination of the impact of the production factory suspension caused full-year sales to women to rise 26.1% year on year. - FY2022-Q3AdvancedAnnual report
「Sales to women amounted to ¥8,813 million, up 33.7% year on year, as the substantial decline in sales caused by the temporary suspension of production at the company's factories in the Philippines following the spread of COVID-19 in the same quarter of the previous year was eliminated, in addition to strong sales of new products and the holding of showcase and fitting events, as with sales to men.」
Strong sales of new products, the holding of showcase and fitting events and the elimination of the impact of the Philippines factory suspension in the same period of the previous year caused sales to women to rise 33.7% year on year. - FY2022-Q2AdvancedAnnual report
「Sales to women amounted to ¥5,683 million, up 43.4% year on year, as the substantial decline in sales caused by the temporary suspension of production at the company's factories in the Philippines following the spread of COVID-19 in the same quarter of the previous year was eliminated, in addition to sales of new products and the holding of showcase and fitting events, as with sales to men.」
The company continued selling new products and holding showcase and fitting events. The elimination of the impact of the Philippines factory suspension in the same period of the previous year also contributed, and sales to women rose 43.4% year on year. - FY2022-Q1AdvancedAnnual report
「Sales to women amounted to ¥2,981 million, up 124.0% year on year, as the substantial decline in sales caused by the temporary suspension of production at the company's factories in the Philippines following the spread of COVID-19 in the same quarter of the previous year was eliminated, in addition to sales of new products and the holding of showcase and fitting events, as with sales to men.」
The company continued selling new products and holding showcase and fitting events. The effects of the decline caused by the suspension of the Philippines factory in the same period of the previous year were eliminated, and sales to women rose 124.0% year on year. - FY2021Full-year decline in sales to womenAnnual report
「Sales to women amounted to ¥9,344 million, down 20.4% year on year, due to shortened business hours and a decline in the number of store visitors, in addition to the impact of the temporary suspension of production at the company's factories in the Philippines and other factors, as with sales to men.」
The impact of the temporary suspension of operations at the Philippines factory, shortened business hours and fewer store visitors also affected full-year sales to women. - FY2021-Q3Continued decline in sales to women due to COVID-19Annual report
「Sales to women amounted to ¥6,591 million, down 25.3% year on year, due to shortened business hours and a decline in the number of store visitors, in addition to the impact of the temporary suspension of production at the company's factories in the Philippines and other factors, as with sales to men.」
The temporary suspension of operations at the Philippines factory, shortened business hours and a decline in store visitors caused sales to women to fall 25.3% year on year. - FY2021-Q2Continued decline in sales to women due to COVID-19Annual report
「Sales to women amounted to ¥3,963 million, down 38.0% year on year, due to shortened business hours and a decline in the number of store visitors, in addition to the impact of the temporary suspension of production at the company's factories in the Philippines and other factors, as with sales to men.」
In addition to the temporary suspension of operations at the Philippines production factory, shortened business hours and a decline in store visitors caused sales to women to fall 38.0% year on year. - FY2021-Q1Decline in sales to women due to COVID-19Annual report
「Sales to women amounted to ¥1,330 million, down 52.0% year on year, due to shortened business hours and a decline in the number of store visitors, in addition to the impact of the temporary suspension of production at the company's factories in the Philippines and other factors, as with sales to men.」
In addition to the temporary suspension of operations at the Philippines factory, shortened business hours and a decline in store visitors caused sales to women to fall 52.0% year on year. - FY2020AdvancedAnnual report
「Sales to women amounted to ¥11,737 million, up 1.7% year on year, as strong sales of new products paid off and new sales increased, following initiatives including effective advertising, continued efficient and effective showcase and fitting events, and establishing a structure for maintaining long-term, ongoing relationships with customers.」
The company conducted advertising, showcase and fitting events, ongoing customer relationship building and the launch of new products, increasing new sales. Sales to women rose 1.7% year on year. - FY2020-Q3AdvancedAnnual report
「Sales to women amounted to ¥8,825 million, up 6.0% year on year, as strong sales of new products paid off and both new and repeat sales increased, following initiatives including effective advertising, continued efficient and effective showcase and fitting events, and establishing a structure for maintaining long-term, ongoing relationships with customers.」
New and repeat sales both increased through advertising, showcase and fitting events, ongoing customer relationship building and the launch of new products. - FY2020-Q2AdvancedAnnual report
「The company also acquired all shares in NAO-ART Co., Ltd. on 16 October 2019.」
The acquisition of all shares in NAO-ART Co., Ltd., which handles women's wigs and related products, was completed, moving the initiative to expand the women's products business from the decision stage to the implementation stage. - FY2020-Q1AdvancedAnnual report
「As the market for women's products is expected to grow further, the company decided to make NAO-ART Co., Ltd. a subsidiary by acquiring its shares, judging that acquiring a new product brand to meet women's diversifying needs would contribute to expanding its business. NAO-ART sells women's wigs mainly in the Tokyo metropolitan area.」
The company decided to make NAO-ART Co., Ltd., which sells women's wigs mainly in the Tokyo metropolitan area, a subsidiary through a share acquisition to expand its women's products business. - FY2019AdvancedAnnual report
「Sales to women amounted to ¥11,541 million, up 0.2% year on year, following initiatives including efficient and effective showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, as repeat sales increased.」
The company conducted showcase and fitting events, staff skills training and ongoing customer relationship building. Full-year sales to women rose 0.2% year on year, and repeat sales also increased. - FY2019-Q3RestatedAnnual report
「Sales to women amounted to ¥8,322 million, down 0.9% year on year, despite initiatives including efficient and effective showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
The company continues showcase and fitting events, sales staff skills training and ongoing customer relationship building, but sales to women fell 0.9% year on year due to sluggish orders and declining new sales. - FY2019-Q2RestatedAnnual report
「Sales to women amounted to ¥5,619 million, down 1.6% year on year, despite initiatives including efficient and effective showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
Despite continuing showcase and fitting events, sales staff skills training and ongoing customer relationship building, sales to women fell 1.6% year on year due to sluggish orders and declining new sales. - FY2019-Q1RestatedAnnual report
「Sales to women amounted to ¥2,821 million, down 0.9% year on year, despite initiatives including efficient and effective showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
The company continues showcase and fitting events, staff skills training and ongoing customer relationship building, but sales to women fell 0.9% year on year due to sluggish orders and declining new sales. - FY2018RestatedAnnual report
「The market for the women's segment is expected to see continued demand growth as the customer base of new wig users expands. We will pursue sustained growth by allocating management resources to the segment as a priority.」
The company reaffirmed its policy of positioning the women's segment as a growth market and allocating management resources to it as a priority to pursue sustained growth. - FY2018-Q3RestatedAnnual report
「Sales to women amounted to ¥8,396 million, down 3.5% year on year, despite initiatives including efficient showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
Despite continuing showcase and fitting events, staff skills training and ongoing customer relationship building, sales to women fell 3.5% year on year due to sluggish orders and declining new sales. - FY2018-Q2RestatedAnnual report
「Sales to women amounted to ¥5,712 million, down 0.7% year on year, despite initiatives including efficient showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers, because orders at showcase and fitting events remained sluggish and new sales declined.」
Despite continuing showcase and fitting events, staff skills training and ongoing customer relationship building, sales to women fell 0.7% year on year due to declines in orders and new sales. - FY2018-Q1AdvancedAnnual report
「Sales to women amounted to ¥2,846 million, up 0.3% year on year, following initiatives including efficient showcase and fitting events, strengthening sales staff skills in technical expertise, customer service and product proposal capabilities, and establishing a structure for maintaining long-term, ongoing relationships with customers.」
Sales to women rose 0.3% year on year as the company continued showcase and fitting events and staff skills training while building ongoing relationships with customers. - FY2017RaisedAnnual report
「The market for the women's segment is expected to see continued demand growth as the customer base of new wig users expands. We will pursue sustained growth by allocating management resources to the segment as a priority.」
The company indicated that demand in the women's segment is expected to expand and explicitly stated its policy of allocating management resources to the segment as a priority. - FY2017-Q3RestatedAnnual report
「Sales to women amounted to ¥8,698 million, down 9.7% year on year, as new sales remained sluggish due to factors including intensifying competition, despite initiatives such as holding showcase and fitting events efficiently, strengthening sales staff skills, enhancing follow-up with customers after store visits and encouraging regular visits.」
Despite continuing showcase and fitting events, staff skills training and follow-up with store visitors, sales to women fell 9.7% year on year due to sluggish new sales. - FY2017-Q2RestatedAnnual report
「For women's sales, the company implemented measures including efficient exhibitions and fitting events, enhanced sales staff skills, stronger follow-up to encourage customer visits and the promotion of regular visits. However, due to intensified competition with other companies and other factors, new sales remained sluggish, resulting in sales of ¥5,752 million, down 10.3% year on year.」
Despite continuing showcase and fitting events, staff skills training and follow-up with store visitors, sales to women fell 10.3% year on year due to sluggish new sales. - FY2017-Q1RestatedAnnual report
「For women's sales, the company implemented measures including efficient exhibitions and fitting events, enhanced sales staff skills, stronger follow-up to encourage customer visits and the promotion of regular visits. However, due to intensified competition with other companies and other factors, sales were ¥2,838 million, down 15.0% year on year.」
The company continued exhibitions and fitting events, staff skills enhancement and follow-up to encourage visits, but women's sales fell 15.0% year on year. - FY2016First statedAnnual report
「In the women's segment, the company will further strengthen each staff member's product recommendation and technical skills to improve the conversion rate and increase the number of new customers, while also raising the retention rate of existing customers and expanding the customer base to drive earnings growth.」
The women's business indicates an expansion strategy through stronger staff capabilities and both new and existing customers.