Maintaining and strengthening the leading position in the men's division
First written in FY2016. 24 of 43 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-10-15.
The whole theme swung hardest in 2018: 1 of 8 companies on the "Worse" side.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「For men's sales, the company implemented effective advertising for new sales and promoted customer retention initiatives for repeat sales. As both new and repeat sales increased year on year, sales were ¥23,274 million, up 0.5% year on year.」
The company implemented effective advertising and customer retention initiatives, and both new and repeat men's sales increased. - FY2026-H1AdvancedAnnual report
「For men's sales, the company implemented effective advertising for new sales and promoted customer retention initiatives for repeat sales. As both new and repeat sales increased year on year, sales were ¥11,570 million, up 0.8% year on year.」
The company implemented effective advertising and customer retention initiatives. Both new and repeat men's sales increased, and men's sales rose 0.8% year on year. - FY2025AdvancedAnnual report
「For men's sales, the company implemented effective advertising for new sales and promoted customer retention initiatives for repeat sales, resulting in sales of ¥23,167 million, up 1.5% year on year.」
The company implemented effective advertising and customer retention initiatives, resulting in a 1.5% full-year increase in men's sales. - FY2025-H1Slight decline in men's sales and difficulty acquiring new customersAnnual report
「For men's sales, the company promoted customer retention initiatives, but repeat sales were flat year on year. Difficulty acquiring new customers in the first quarter weighed on new sales, resulting in sales of ¥11,480 million, a slight 0.1% year-on-year decline.」
The company continued its customer retention initiatives, but repeat sales were flat, and men's sales fell 0.1% year on year due to difficulty acquiring new customers. - FY2024Decline in men's sales and new salesAnnual report
「For men's sales, the company promoted customer retention initiatives. Repeat sales remained at approximately the same level as the previous fiscal year, but new sales fell short. As a result, sales were ¥22,814 million, down 1.8% year on year.」
Repeat sales were roughly flat due to customer retention initiatives, but new sales fell short, resulting in a 1.8% full-year decline in men's sales. - FY2024-Q3Decline in men's sales and new salesAnnual report
「For men's sales, the company promoted customer retention initiatives. Repeat sales remained at approximately the same level as the previous year, but new sales fell short. As a result, sales were ¥17,222 million, down 1.7% year on year.」
The company continued its customer retention initiatives, and repeat sales were roughly flat. However, new sales fell short, resulting in a 1.7% year-on-year decline in men's sales. - FY2024-Q2Decline in men's sales and new salesAnnual report
「For men's sales, repeat sales increased year on year due to customer retention initiatives, but new sales fell short of the previous year. As a result, sales were ¥11,494 million, down 0.5% year on year.」
Repeat sales increased due to customer retention initiatives, but new sales fell short, resulting in a 0.5% year-on-year decline in men's sales. - FY2024-Q1AdvancedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥5,466 million, up 1.3% year on year.」
As a result of selling new products and implementing customer retention initiatives, men's sales rose 1.3% year on year. - FY2023-Q3AdvancedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥17,519 million, up 3.3% year on year.」
As a result of selling new products and implementing customer retention initiatives, men's sales rose 3.3% year on year. - FY2023-Q2AdvancedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥11,556 million, up 4.3% year on year.」
As a result of selling new products and implementing customer retention initiatives, men's sales rose 4.3% year on year, representing measurable progress above the growth rate in the previous year. - FY2023-Q1AdvancedAnnual report
「For men's sales, the company sold new products and promoted customer retention initiatives, resulting in sales of ¥5,394 million, up 1.5% year on year.」
As a result of selling new products and implementing customer retention initiatives, men's sales rose 1.5% year on year. - FY2022AdvancedAnnual report
「For men's sales, strong sales of new products and the resolution of the significant decline in sales caused by the temporary suspension of production at the Philippines factory due to the spread of COVID-19 in the same quarter of the previous year resulted in sales of ¥22,660 million, up 6.3% year on year.」
Strong sales of new products and the resolution of the impact of the Philippines factory suspension in the previous year resulted in full-year men's sales increasing 6.3% year on year. - FY2022-Q3AdvancedAnnual report
「For men's sales, the company continued selling new products and promoting customer retention initiatives. In addition, the significant decline in sales caused by the temporary suspension of production at the Philippines factory due to the spread of COVID-19 in the same quarter of the previous year was resolved. As a result, sales were ¥16,963 million, up 11.2% year on year.」
Men's sales rose 11.2% year on year due to strong sales of new products, customer retention initiatives and the resolution of the impact of the Philippines factory suspension in the previous year. - FY2022-Q2AdvancedAnnual report
「For men's sales, the company continued selling new products and promoting customer retention initiatives. In addition, the significant decline in sales caused by the temporary suspension of production at the Philippines factory due to the spread of COVID-19 in the same quarter of the previous year was resolved. As a result, sales were ¥11,078 million, up 26.7% year on year.」
The company continued selling new products and promoting customer retention initiatives. The resolution of the decline caused by the suspension of the Philippines factory in the previous year also contributed, and men's sales rose 26.7% year on year. - FY2022-Q1AdvancedAnnual report
「For men's sales, the company continued selling new products and promoting customer retention initiatives. In addition, the significant decline in sales caused by the temporary suspension of production at the Philippines factory due to the spread of COVID-19 in the same quarter of the previous year was resolved. As a result, sales were ¥5,313 million, up 62.7% year on year.」
The company continued selling new products and promoting customer retention initiatives. As the decline caused by the suspension of the Philippines factory in the previous year was resolved, men's sales rose 62.7% year on year. - FY2021Full-year decline in men's salesAnnual report
「For men's sales, production at the company's factory in the Philippines was temporarily suspended due to the spread of COVID-19, among other factors. Mainly because sales of made-to-order wigs declined, sales were ¥21,322 million, down 4.7% year on year.」
The decline in men's sales seen through the first 3 quarters was also confirmed for the full year. - FY2021-Q3Continued decline in men's sales due to COVID-19Annual report
「For men's sales, production at the company's factory in the Philippines was temporarily suspended due to the spread of COVID-19, among other factors. Mainly because sales of made-to-order wigs declined, sales were ¥15,253 million, down 7.3% year on year.」
The impact of the temporary suspension of operations at the Philippines production factory and other factors continued, and men's sales fell 7.3% year on year. - FY2021-Q2Continued decline in men's sales due to COVID-19Annual report
「For men's sales, production at the company's factory in the Philippines was temporarily suspended due to the spread of COVID-19, among other factors. Mainly because sales of made-to-order wigs declined, sales were ¥8,743 million, down 24.5% year on year.」
Men's sales fell 24.5% year on year due to the temporary suspension of operations at the Philippines production factory, among other factors. - FY2021-Q1Decline in men's sales due to COVID-19Annual report
「For men's sales, production at the company's factory in the Philippines was temporarily suspended due to the spread of COVID-19, among other factors. Mainly because sales of made-to-order wigs declined, sales were ¥3,265 million, down 32.8% year on year.」
Men's sales fell 32.8% year on year due mainly to the temporary suspension of operations at the Philippines factory. - FY2020AdvancedAnnual report
「For men's sales, the company implemented measures including effective advertising, customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. Strong sales of new products contributed, and both new and repeat sales increased, bringing sales to ¥22,369 million, up 1.3% year on year.」
The company advanced advertising, customer retention initiatives, stronger coordination among sales staff and the launch of new products. Both new and repeat sales increased, and full-year men's sales rose 1.3% year on year. - FY2020-Q3AdvancedAnnual report
「For men's sales, the company implemented measures including effective advertising, customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. Strong sales of new products contributed, and both new and repeat sales increased, bringing sales to ¥16,449 million, up 1.8% year on year.」
The company implemented advertising, customer retention initiatives, stronger coordination among sales staff and the launch of new products. Both new and repeat sales increased. - FY2020-Q2AdvancedAnnual report
「For men's sales, the company implemented measures including effective advertising, customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. Strong sales of new products contributed, and both new and repeat sales increased, bringing sales to ¥11,576 million, up 9.0% year on year.」
The company implemented advertising, customer retention initiatives and stronger coordination among sales staff. Strong sales of new products also contributed, and both new and repeat sales increased, resulting in a 9.0% year-on-year increase in men's sales. - FY2020-Q1AdvancedAnnual report
「For men's sales, the company implemented measures including customer retention initiatives covering all age groups and improving the retention rate of new customers by strengthening coordination among sales staff. As a result, both new and repeat sales increased, bringing sales to ¥4,856 million, up 2.2% year on year.」
The company implemented customer retention initiatives covering all age groups and strengthened coordination among sales staff. Both new and repeat sales increased, and men's sales rose 2.2% year on year. - FY2019AdvancedAnnual report
「For men's sales, the company strengthened its sales platform through measures including promoting customer retention by reinforcing its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result of higher repeat sales, sales were ¥22,086 million, up 2.4% year on year.」
Stronger sales platform development and higher repeat sales resulted in full-year men's sales increasing 2.4% year on year. - FY2019-Q3AdvancedAnnual report
「For men's sales, the company strengthened its sales platform through measures including promoting customer retention by reinforcing its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result, both new and repeat sales increased, bringing sales to ¥16,152 million, up 2.4% year on year.」
Progress was made in strengthening the sales platform, including the dedicated customer representative system and sales staff capabilities. Both new and repeat sales increased, and men's sales rose 2.4% year on year. - FY2019-Q2AdvancedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result, sales were ¥10,616 million, up 2.9% year on year.」
As a result of continued efforts to strengthen the dedicated customer representative system and sales staff capabilities, men's sales rose 2.9% year on year. - FY2019-Q1AdvancedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. As a result, sales were ¥4,752 million, up 4.4% year on year.」
As a result of continued efforts to strengthen the dedicated customer representative system and sales staff capabilities, men's sales rose 4.4% year on year, turning from a decline in the previous year to growth. - FY2018RestatedAnnual report
「The men's segment aims for steady growth to establish a firm position as the industry's leading company.」
The company continues to pursue a policy of establishing the men's segment as the industry leader and aiming for steady growth. - FY2018-Q3RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. However, as both new and repeat sales declined, sales were ¥15,776 million, down 7.0% year on year.」
The company continued to strengthen its dedicated customer representative system and sales staff capabilities, but both new and repeat sales declined, resulting in a 7.0% year-on-year decrease in men's sales. - FY2018-Q2RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. However, as both new and repeat sales declined, sales were ¥10,318 million, down 7.9% year on year.」
The company continued to strengthen its dedicated customer representative system and sales staff capabilities, but both new and repeat sales declined, resulting in a 7.9% year-on-year decrease in men's sales. - FY2018-Q1RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and enhancing sales staff's technical and customer service skills to improve customer satisfaction. However, as both new and repeat sales declined, sales were ¥4,554 million, down 9.0% year on year.」
The company continued to strengthen its dedicated customer representative system and sales staff capabilities, but both new and repeat sales declined, resulting in a 9.0% year-on-year decrease in men's sales. - FY2017-Q3RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and improving customer satisfaction by enhancing sales staff's technical, customer service and product recommendation skills. However, due mainly to lower new sales, sales were ¥16,972 million, down 3.0% year on year.」
The company continued to strengthen its dedicated customer representative system and sales staff capabilities, but men's sales fell 3.0% year on year due mainly to lower new sales. - FY2017-Q2RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and improving customer satisfaction by enhancing sales staff's technical, customer service and product recommendation skills. However, due to lower sales of made-to-order wigs, sales were ¥11,200 million, down 2.8% year on year.」
The company continued to strengthen its dedicated customer representative system and sales staff capabilities, but men's sales fell 2.8% year on year. - FY2017-Q1RestatedAnnual report
「For men's sales, the company implemented measures including promoting customer retention by strengthening its dedicated customer representative system and improving customer satisfaction by enhancing sales staff's technical, customer service and product recommendation skills. However, due to lower sales of made-to-order wigs, sales were ¥5,004 million, down 5.6% year on year.」
The company continued to strengthen its dedicated customer representative system and staff capabilities, but men's sales fell 5.6% year on year. - FY2016First statedAnnual report
「In the men's segment, we will further strengthen our customer-assignment system to maintain our position as the industry leader, promote further customer retention and pursue steady growth.」
The company is maintaining its position as the industry leader and aiming for growth through its dedicated customer representative system and customer retention initiatives.