Expanding JULIA OLGER’s Brand Awareness and Business Performance
First written in FY2016. 24 of 39 entries say "Advanced", first in FY2019-Q3. Latest entry: 2026-06-17.
1 other company's latest entry also says "Cited as achieved".
- 2026-06-17Cited as achievedMonthly
「Julia Ouge (ready-made wigs) 94.8 106.3 100.2」
Sales of Julia Ouge ready-made wigs were 106.3% of the prior-year month in May and 100.2% on a cumulative basis. - FY2026AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥6,227 million, up 2.5% year on year, due mainly to strong repeat sales.」
Sales of ready-made wigs for women rose 2.5% year on year, due mainly to strong repeat sales. - FY2026-H1AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥2,677 million, up 2.6% year on year, due mainly to strong repeat sales.」
Sales of ready-made wigs for women rose 2.6% year on year, due mainly to strong repeat sales. - FY2025AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥6,076 million, up 7.4% year on year, due to effective new store openings, successful promotional activities targeting the commercial facilities in which stores were opened, strong sales of new products and other factors.」
New store openings, promotions targeting commercial facilities and strong sales of new products drove a 7.4% full-year increase in sales of ready-made wigs for women. - FY2025-H1AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥2,608 million, up 6.7% year on year, due to effective new store openings and higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located, among other factors.」
Against a backdrop of effective new store openings and increased customer traffic at commercial facilities, sales of ready-made wigs for women rose 6.7% year on year. - FY2024AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥5,658 million, up 9.4% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located.」
Against a backdrop of increased customer traffic at commercial facilities and other factors, full-year sales of ready-made wigs for women rose 9.4% year on year. - FY2024-Q3AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥4,012 million, up 10.5% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities.」
Sales of ready-made wigs for women rose 10.5% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities. - FY2024-Q2AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥2,445 million, up 17.3% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women rose 17.3% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities. - FY2024-Q1AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥1,212 million, up 13.0% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women rose 13.0% from the same quarter of the previous year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located. - FY2023-Q3AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥3,631 million, up 12.4% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women rose 12.4% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located. - FY2023-Q2AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥2,084 million, up 15.7% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women rose 15.7% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located. - FY2023-Q1AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥1,072 million, up 26.0% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women rose 26.0% year on year, due mainly to higher unit sales resulting from increased customer traffic at the commercial facilities in which the stores are located. - FY2022AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥4,441 million, up 19.5% year on year. Although the spread of COVID-19 affected sales through closures and other factors affecting the commercial facilities in which the stores are located, the impact was limited compared with the previous year.」
Although the impact of commercial facility closures and other factors remained, it was more limited than in the previous year, and sales of ready-made wigs for women recovered to a 19.5% year-on-year increase. - FY2022-Q3AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥3,230 million, up 29.1% year on year. Although the spread of COVID-19 affected sales through closures and other factors affecting the commercial facilities in which the stores are located, the impact was limited compared with the same quarter of the previous year.」
Although the impact of commercial facility closures and other factors remained, it was more limited than in the previous year, and sales of ready-made wigs for women recovered to a 29.1% year-on-year increase. - FY2022-Q2AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥1,802 million, up 36.0% year on year. Although the spread of COVID-19 affected sales through closures and other factors affecting the commercial facilities in which the stores are located, the impact was limited compared with the same quarter of the previous year.」
Although the impact of commercial facility closures and other factors remained, it was more limited than in the previous year, and sales of ready-made wigs for women recovered to a 36.0% year-on-year increase. - FY2022-Q1AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥851 million, up 63.3% year on year. Although the spread of COVID-19 affected sales through closures and other factors affecting the commercial facilities in which the stores are located, the impact was limited compared with the same quarter of the previous year.」
Although the impact of commercial facility closures remained, it was more limited than in the previous year, and sales of ready-made wigs for women recovered to a 63.3% year-on-year increase. - FY2021Full-year decline in sales of ready-made wigs for womenAnnual report
「Sales of ready-made wigs for women amounted to ¥3,715 million, down 6.7% year on year, due to the impact of closures and other factors affecting the commercial facilities in which the stores are located.」
The impact of closures and other factors affecting commercial facilities continued through the full year, and sales of ready-made wigs for women fell below the previous fiscal year’s level. - FY2021-Q3Continued decline in sales of ready-made wigs for women due to closures and other factors affecting commercial facilitiesAnnual report
「Sales of ready-made wigs for women amounted to ¥2,501 million, down 9.3% year on year, due to the impact of closures and other factors affecting the commercial facilities in which the stores are located.」
The impact of closures and other factors affecting the commercial facilities in which the stores are located continued, and sales of ready-made wigs for women fell 9.3% year on year. - FY2021-Q2Continued decline in sales of ready-made wigs for women due to closures and other factors affecting commercial facilitiesAnnual report
「Sales of ready-made wigs for women amounted to ¥1,325 million, down 14.5% year on year, due to the impact of closures and other factors affecting the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women fell 14.5% from the same quarter of the previous year due to the impact of closures and other factors affecting the commercial facilities in which the stores are located. - FY2021-Q1Decline in sales of ready-made wigs for women due to closures of commercial facilitiesAnnual report
「Sales of ready-made wigs for women amounted to ¥521 million, down 28.3% year on year, due to the impact of closures and other factors affecting the commercial facilities in which the stores are located.」
Sales of ready-made wigs for women fell 28.3% year on year due to closures and other factors affecting the commercial facilities in which the stores are located. - FY2020AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥3,982 million, up 24.5% year on year. In addition to various measures to strengthen store sales capabilities in the Julia Auge business, including opening new stores, detailed store-by-store promotions and introducing the new “unit system” store operating structure to respond rapidly to issues at individual stores, the company made a company selling ready-made wigs for women a subsidiary.」
New store openings, store-specific promotions, the unit system and the acquisition of a ready-made wig business for women were implemented, and sales of ready-made wigs for women rose 24.5% year on year. - FY2020-Q3AdvancedAnnual report
「Sales of ready-made wigs for women amounted to ¥2,758 million, up 23.5% year on year. In addition to various measures to strengthen store sales capabilities in the Julia Auge business, including opening new stores, detailed store-by-store promotions and introducing the new “unit system” store operating structure to respond rapidly to issues at individual stores, the company made a company selling ready-made wigs for women a subsidiary.」
In addition to measures to strengthen Julia Auge’s store sales capabilities, the company made a ready-made wig business for women a subsidiary. Total sales of ready-made wigs for women rose 23.5% year on year, including the contribution from NAO-ART株式会社. - FY2020-Q2AdvancedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥1,550 million, up 31.4% year on year, following the implementation of various measures to strengthen store sales capabilities, including opening new stores, detailed store-by-store promotions and the introduction of a new store operating structure, the “unit system,” designed to respond rapidly to issues at individual stores.」
New store openings, store-specific promotions and the unit system were implemented, and Julia Auge sales rose 31.4% year on year. - FY2020-Q1AdvancedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥727 million, up 17.8% year on year, following the implementation of various measures to strengthen store sales capabilities, including detailed store-by-store promotions and the introduction of a new store operating structure, the “unit system,” designed to respond rapidly to issues at individual stores.」
In addition to store-specific promotions, the new “unit system” store operating structure was introduced, and Julia Auge sales rose 17.8% year on year. - FY2019AdvancedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥3,199 million, up 3.1% year on year. In addition to implementing various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, the company benefited from its 10th anniversary campaign, resulting in higher sales at existing stores.」
The 10th anniversary campaign and other measures were effective, increasing sales at Julia Auge’s existing stores. Full-year sales rose 3.1% year on year. - FY2019-Q3AdvancedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥2,232 million, up 2.4% year on year. In addition to implementing various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, the company benefited from its 10th anniversary campaign, resulting in higher sales at existing stores.」
The 10th anniversary campaign, store-specific promotions and staff skills development were cited, and sales at existing stores turned to a 2.4% year-on-year increase. - FY2019-Q2RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥1,179 million, down 8.2% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but sales at existing stores did not grow.」
Store-by-store promotions and sales staff skills development were continued, but sales at existing stores fell 8.2% year on year. - FY2019-Q1RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥617 million, down 5.9% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but sales at existing stores did not grow.」
Store-by-store promotions and staff skills development were continued, but sales at existing stores did not grow and fell 5.9% year on year. - FY2018RestatedAnnual report
「The women’s ready-made wig business, Julia Auge, will mark its 10th anniversary. The company aims to expand performance by strengthening merchandising and frontline capabilities and providing proposals tailored to each customer.」
The company set out to expand performance by using Julia Auge’s 10th anniversary as an opportunity to strengthen merchandising, frontline capabilities and individualized proposals. - FY2018-Q3RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥2,179 million, down 10.6% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but repeat sales at existing stores did not grow.」
Store-by-store promotions and staff skills development were continued, but repeat sales at existing stores did not grow and fell 10.6% year on year. - FY2018-Q2RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥1,284 million, down 7.9% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but repeat sales at existing stores did not grow.」
Store-by-store promotions and staff skills development were continued, but repeat sales at existing stores did not grow and fell 7.9% year on year. - FY2018-Q1RestatedAnnual report
「Sales of “Julia Auge,” which sells ready-made wigs for women, amounted to ¥655 million, down 9.1% year on year. The company implemented various measures, including detailed store-by-store promotions and efforts to strengthen sales staff skills in technical expertise, customer service and product recommendations, but sales at existing stores did not grow.」
Store-by-store promotions and staff skills development were implemented, but sales at existing stores did not grow and fell 9.1% year on year. - FY2017-Q3RestatedAnnual report
「Sales of Julia Ouje, which sells women's ready-to-wear wigs, amounted to ¥2,438 million, down 3.6% year on year, due to factors including a decline in the number of events held.」
Julia Ouje's sales fell 3.6% year on year due to factors including a decline in the number of events held. - FY2017-Q2RestatedAnnual report
「Sales of Julia Ouje, which sells women's ready-to-wear wigs, amounted to ¥1,395 million, down 5.5% year on year, due to factors including a decline in the number of events held.」
Julia Ouje's sales fell 5.5% year on year due to factors including a decline in the number of events held. - FY2017-Q1RestatedAnnual report
「Sales of Julia Ouje, which sells women's ready-to-wear wigs, amounted to ¥721 million, down 6.3% year on year, as sales at existing stores failed to grow.」
The business based on Julia Ouje's existing stores saw sales decline 6.3% year on year as sales at existing stores failed to grow. - FY2016First statedAnnual report
「In the women's ready-to-wear wig segment, Julia Ouje aims to expand its business by increasing new customers through promotional initiatives to raise brand awareness, using its existing store network as a base, while promoting sales to existing customers.」
The company plans to combine brand awareness initiatives, new customer acquisition and sales to existing customers, using its existing store network as a base.