Joint Product Development and Brand Partnerships with External Partners

「2026年７月以降は全国での導入が本格化し、美容室市場における新たな収益機会として浸透が進んでおります。」

「We also developed ReFa HYDRAID jointly with Aisin. This professional-use product for the beauty industry incorporates the world’s first technology to generate and release the world’s smallest water particles, achieving technological innovation in the hair-penetration support equipment field for the first time in approximately 30 years.」

「Subsequently, we held “ReFa Beauty Stylist Night,” a premium new-product presentation at Roppongi Hills featuring invited leading stylists. Approximately 550 salons participated, and the event was highly active and well received as attendees experienced the products firsthand.」

「At an online new-product presentation for the ReFa BEAUTECH RESETTER, ReFa BEAUTECH DRYER BX, ReFa BEAUTECH DRYER S+, ReFa FINGER IRON ST 6 and 2 new items in the LOCK OIL series, which had advance sales in the salon market in September 2024, with some items released simultaneously at department stores, salons representing approximately 17,400 stores participated, and explanations demonstrated by 3 leading stylists were very well received.」

「On 22 February 2024, we began selling ReFa BRISTLE OAK through our online shop as the third product series combining ReFa with “the techniques of professionals,” which continue Japan’s culture and traditions. The product was developed with the cooperation of カリモク家具, a domestically manufactured wooden furniture maker, and 能作, a cast-metal manufacturer with more than 100 years of history.」

「The ReFa iron series, renewed through joint development with leading salons nationwide, achieved greater styling performance and reduced damage, resulting in widespread adoption as professional-use products by hair salons nationwide and many requests for new distribution arrangements.」

「We agreed to collaborate with CellSource Co.,Ltd., a regenerative medicine business, with the aim of expanding our businesses and creating new businesses through collaboration.」

「In addition, we entered into a partnership with Yoshinori Yamamoto (山本義徳), a fitness trainer who has won a world bodybuilding championship, and will strengthen the development of “hybrid training” programmes combining EMS training and full-body exercise.」

「In cooperation with Murata Manufacturing Co.,Ltd., we launched SIXPAD Health Grip on 9 June 2023, enabling users to perform a twisting exercise with both hands to help manage blood pressure.」

「On 20 January 2023, we launched 2 products, Style Lumbar Active and Style Lumbar Deluxe, based on Style Lumbar, jointly developed with professional footballer Yuto Nagatomo (長友佑都).」

「In December 2022, we jointly developed SIXPAD RUNNING METHOD, designed to help athlete runners run faster, with Takehiro Sonohara (園原健弘), a master instructor at the Japan Running Association, and held a media presentation at Shin-Toyosu Brillia Running Stadium.」

「At an online new-product presentation held in preparation for advance sales in the year-end salon market of the new products ReFa BEAUTECH DRYER SMART, ReFa BEAUTECH HEAD SPA, ReFa LOCKOIL LIGHT and ReFa HOT DROP, announced in July 2022 as a collaboration among Nidec Corporation, Flex and MTG, many salons watched the presentation, which was very well received amid strong expectations for the innovative new products and advance sales.」

「The SIXPAD brand also entered into a partnership with musician Tsuyoshi Nagabuchi (長渕剛). In April 2022, we launched the SIXPAD Powersuit CoreBelt, the first home-use product capable of simultaneously training the abdominal, oblique and back muscles, and from the launch date conducted nationwide TV commercials and web promotions featuring Mr. Nagabuchi.」

「In November 2021, together with our joint development partner, professional footballer Yuto Nagatomo (長友佑都), we launched the new Style BX Lumbar, developed as a belt that uses pulley force to provide firm support around the waist for people with lower-back concerns.」

「We also launched Style BX Fit and Style BX Pro from the Style BX series, co-developed with our joint development partner, professional footballer Yuto Nagatomo (長友佑都), with a focus on 3 features: posture support, reduced likelihood of pain and reduced likelihood of fatigue.」

「In February 2021, as part of our efforts to extend healthy life expectancy, we entered into a partnership with Japan’s oldest fitness instructor, Takimika, or Mika Takishima (瀧島未香), aged 90.」

「In the same month, we announced collaborations with The Prince Park Tower Tokyo, Grand Prince Hotel Shin Takanawa and Shinagawa Prince Hotel, and from January 2021 began launching a series of collaborative programmes allowing customers to experience SIXPAD HOME GYM, with the aim of developing new customers.」

「In February 2020, we began providing training support as a partner company of Nagoya Grampus, a professional football club affiliated with the J.League.」

「In May, we entered into a partnership agreement with Naoya Inoue (井上尚弥), the unified world champion of 3 major boxing organisations. Mr. Inoue has also incorporated the SIXPAD sauna suit currently under development into his actual training, and we will provide comprehensive support for his training in various forms ahead of his world title bouts.」

「At beauty salons, the “ReFa BEAUTECH DRYER” and “ReFa BEAUTECH STRAIGHT IRON,” launched in October 2019, were initially sold at select salons and received highly favorable reviews. From January 2020, sales were expanded to all stores.」

「In November 2019, we launched the salon co-developed products ReFa BEAUTECH DRYER and ReFa BEAUTECH STRAIGHT IRON ahead of the general market at salons nationwide. The products reproduce the techniques of Japanese professionals through technology.」

「In our overseas store expansion, we entered into a strategic partnership with the distributor Eternal Asia in December 2018, and opened ReFa counters at Hangzhou Chengxi Intime and Hangzhou West Lake Intime in May 2019, followed by Lanzhou Guofang Department Store in June 2019.」

「In addition, we partnered with China’s 太陽昇医薬グループ for the global rollout of SIXPAD STATION (EMS training gyms), and launched the business in cooperation with Korea’s KOREA TECH and Hong Kong’s SHLAB as a base for developing our Asian operations.」

「Contract terms: Joint product development agreement」