Expansion of Global Business, Including Europe
First written in FY2018-Q3. 20 of 26 entries say "Advanced", first in FY2018. Latest entry: FY2026-H1.
Mtg moved to the "Worse" side of this theme in 2026, 1 year after the typical company in this theme (2025).
4 other companies' latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「From the current interim consolidated accounting period, because the Global Business and Smart Ring Business became quantitatively less significant, we changed the presentation method so that they are reported as Other rather than as reportable segments.」
The global business ceased to be an independent reportable segment and was reclassified, together with the smart ring business, for presentation within Other businesses. - FY2025Lower revenue and narrower lossesAnnual report
「Revenue for the consolidated fiscal year was ¥1,471 million, down 11.7% year on year, while ordinary loss was ¥481 million, compared with ordinary loss of ¥615 million in the previous consolidated fiscal year.」
While the global business continued to post lower revenue, ordinary loss narrowed from ¥615 million to ¥481 million. The company continues its Style rollout in China and television home-shopping business in South Korea. - FY2024AdvancedAnnual report
「Revenue for the consolidated fiscal year was ¥1,666 million, up 29.1% year on year, while ordinary loss was ¥615 million, compared with ordinary loss of ¥1,050 million in the previous consolidated fiscal year. In China, we conducted live sales of ReFa LED SCEPTER, and sales remained strong.」
The global business recorded higher revenue, and ordinary loss narrowed from ¥1,050 million to ¥615 million. The company is advancing live sales in China, event and KOL promotions in Taiwan, and sales expansion in Hong Kong and South Korea. - FY2024-Q2AdvancedAnnual report
「For ReFa HEART BRUSH, we began expanding into the US and Chinese markets following South Korea.」
Expanded ReFa HEART BRUSH's overseas markets from South Korea to the United States and China, strengthening its sales platform in Asia and the United States. - FY2024-Q1Restructuring European operations and expanding Asian sales channelsAnnual report
「During the first quarter consolidated accounting period, MTG EUROPE B.V. was removed from the scope of consolidation because its liquidation proceedings had been completed. In China, a decision was made to establish a permanent Style brand presence at membership-based wholesale clubs.」
While the liquidation proceedings of the European regional headquarters were completed, the company decided to establish a permanent Style brand presence in China, restructuring its overseas operating base while expanding its Asian sales platform. - FY2023AdvancedAnnual report
「In South Korea, we began selling ReFa HEART BRUSH and started rolling it out at 1,300 Korean beauty chain stores.」
Rolled out ReFa HEART BRUSH at 1,300 stores in South Korea and also began marketing using K-pop groups. - FY2023-Q3AdvancedAnnual report
「In South Korea, we began the SIXPAD and Style businesses with a new business partner. In Singapore, we actively pursued the live-commerce business.」
Started the SIXPAD and Style businesses with a new business partner in South Korea and pursued live commerce in Singapore, adding overseas sales channels. - FY2023-Q2AdvancedAnnual report
「In China, we began rolling out Style brand pop-up stores at membership-based wholesale clubs. In the USA, we were selected as the main sponsor of the official gift lounge for the 65th Annual Grammy Awards.」
Started Style brand pop-up stores in China and was selected as the main sponsor of the official gift lounge for the 65th Annual Grammy Awards in the United States, adding overseas sales and brand-awareness touchpoints. - FY2023-Q1AdvancedAnnual report
「In Vietnam, we opened a new store at Estella Mall in November 2022. In Hong Kong, we opened a new ReFa store in the Causeway Bay area. Following China and cross-border e-commerce, we also began rolling out ReFa HEART BRUSH in Singapore, Vietnam and the USA.」
Expanded overseas stores and sales markets by opening new stores in Vietnam and Hong Kong and rolling out ReFa HEART BRUSH in Singapore, Vietnam and the USA. - FY2022AdvancedAnnual report
「In China, we launched sales through social media platforms, namely Douyin and WeChat, as a new initiative. In Taiwan, we launched BT21 collaboration products under the Style brand. We also began rolling out the Style health chair series in China, Taiwan and Hong Kong. From the end of September 2022, we began rolling out ReFa HEART BRUSH in China and through cross-border e-commerce. We plan to expand into Singapore and other markets.」
Started selling through Douyin and WeChat in China, expanded the Style brand in Taiwan and Hong Kong, launched ReFa HEART BRUSH through cross-border e-commerce in China, and planned expansion into Singapore, broadening overseas channels and markets. - FY2022-Q3AdvancedAnnual report
「Sales of HYGIENE brand products e-3X through a local partner in China began in June 2022. Sales of ReFa FINE BUBBLE S, which had been marketed in China, began in the United States and Singapore in May 2022.」
Started selling e-3X through a local partner in China and expanded ReFa FINE BUBBLE S into the United States and Singapore. - FY2022-Q2AdvancedAnnual report
「In China, the company opened a new platform on WeChat and the Douyin ReFa flagship store, strengthening sales in the e-commerce market. In Taiwan, the Style brand began selling the Style BX series and continued to perform steadily. For the HYGIENE brand product e-3X, the company is working to strengthen the China market as its highest-priority overseas market and plans to strengthen sales in Vietnam, Thailand and the Philippines as new markets.」
The company opened a new WeChat platform and the Douyin ReFa flagship store in China, and launched the Style BX series in Taiwan. Vietnam, Thailand and the Philippines have also been added as target markets for stronger sales. - FY2022-Q1AdvancedAnnual report
「In Vietnam, Thailand and the Philippines, the company began transactions with new distributors and plans to strengthen sales in these new markets.」
In addition to existing markets such as China, the United States and Europe, the company began transactions with new distributors in Vietnam, Thailand and the Philippines, adding new markets. - FY2021AdvancedAnnual report
「In Vietnam and Thailand, the company began transactions with distributors and plans to strengthen sales in these new markets.」
In addition to its existing overseas expansion centered on China, the United States and Europe, the company began distributor transactions in Vietnam and Thailand, adding new markets. - FY2021-Q3AdvancedAnnual report
「In Europe, the company began television home shopping for SIXPAD Foot Fit and made a steady start, including a sellout during the first broadcast.」
In Europe, the company began television home shopping for SIXPAD Foot Fit, which sold out during the first broadcast. In China, it is also advancing the rollout of ReFa and e-3X, and in Taiwan, the rollout of ReFa in the professional market. - FY2021-Q2ReframedAnnual report
「In China, the company continued to strengthen e-commerce sales of the new ReFa BEAUTECH DRYER and ReFa BEAUTECH IRON while also beginning sales in the professional market. Sales of the Style brand have also remained strong. As the company launched e-3X in March 2021, it aims to achieve further growth in China as its highest-priority overseas market.」
Overseas expansion is shifting toward a focus on China as the highest-priority market, with concentration on e-commerce, the professional market and e-3X, while some bases are being consolidated following the dissolution of MTG FRANCE SAS. - FY2021-Q1AdvancedAnnual report
「In the United States, amid the continuing impact of COVID-19, the company achieved its highest-ever sales performance during the Black Friday season as it shifted away from store sales, and ReFa e-commerce sales grew substantially. In Taiwan, it began sales activities through a new partner, which have progressed steadily. It is also continuing market development for expansion into new countries.」
In the United States, the company shifted from store sales toward an e-commerce-led model and achieved its highest-ever sales performance during Black Friday. In Taiwan, it began sales activities through a new partner and continued market development in new countries. - FY2020AdvancedAnnual report
「The company began rolling out ReFa BEAUTECH DRYER (ReFa Beautech Dryer) and ReFa BEAUTECH STRAIGHT IRON (ReFa Beautech Straight Iron), focusing mainly on China's professional market.」
The company began rolling out products in China's professional market, while ReFa e-commerce sales grew in the United States. The new partner business in Taiwan and market development in new countries are also continuing. - FY2020-Q3AdvancedAnnual report
「At the 618 event focused mainly on e-commerce, the company began sales of ReFa BEAUTECH RAISE in China ahead of other markets, producing results well above those of the same month a year earlier. In the United States, ReFa e-commerce sales grew substantially despite the continuing impact of COVID-19, driving growth in the U.S. market. In Taiwan, the Style brand continued to perform steadily. The company is also continuing market development for expansion into new countries.」
The company reported an advance launch in China, growth in ReFa e-commerce sales in the United States and market development in new countries, progressing its overseas expansion through e-commerce and new-product sales. - FY2020-Q2RestatedAnnual report
「In Taiwan, the Style business has remained steady. The company is also continuing market development for expansion into new countries.」
The Taiwan business and market development in new countries are continuing, but this filing does not indicate the opening of any clearly new bases beyond the existing policy. - FY2020-Q1AdvancedAnnual report
「In Taiwan, the company began working with a new partner in October 2019 to strengthen its Style business, which has been progressing steadily. It is also pursuing market development for expansion into new countries.」
The company began working with a new partner in Taiwan and is pursuing market development in new countries. In China, it also exhibited at the China International Import Expo and opened stores overseas. - FY2019-Q3AdvancedAnnual report
「During the nine-month period ended the third quarter, the company opened 1 store at Macau Venetian Hotel Duty Free in Macau; 1 store at Harbour North in Hong Kong; and 1 store at Sanya International Duty Free Shopping Complex, 2 stores at Beijing Capital International Airport Terminal 2, 4 stores at Beijing Capital International Airport Terminal 3 and 1 store at Qingdao Hisense Plaza in China. In the United States, it opened 1 store at BERGDORF GODDMAN, and in cross-border e-commerce it opened the Tmall Global ReFa overseas flagship store, as well as stores on VIP.COM (唯品会) and JD (京東).」
In addition to stores in China, Hong Kong and Macau, the company opened a U.S. department-store location and multiple cross-border e-commerce channels, expanding its global sales bases. - FY2019-Q2AdvancedAnnual report
「In Macau, the company opened 1 store at Macau Venetian Hotel Duty Free; in Hong Kong, 1 store at Harbour North; and in China, 7 new stores under its global travel retail business, which wholesales products to duty-free stores at overseas airports: 1 store at Sanya International Duty Free Shopping Complex, 2 stores at Beijing Capital International Airport Terminal 2 and 4 stores at Beijing Capital International Airport Terminal 3.」
In addition to Macau and Hong Kong, the company opened 7 new stores at airport duty-free shops in China, expanding its sales bases in Asia. - FY2019-Q1AdvancedAnnual report
「In Macau, the company opened a new store at Macau Venetian Hotel Duty Free. In November 2018, it exhibited at the first China International Import Expo, seeking to increase awareness of its products and sales in Asia.」
The company advanced its sales-base expansion and brand awareness in Asia by opening a new store in Macau and exhibiting at the China International Import Expo. - FY2018AdvancedAnnual report
「In February 2018, the company established the consolidated subsidiary MTG UK CO. LTD. to accelerate the development of its SIXPAD business in the United Kingdom. In September 2018, it opened Europe's first SIXPAD flagship store at the Westfield shopping mall in the United Kingdom.」
In addition to establishing local entities in the United Kingdom, the Netherlands and France, the company opened Europe's first SIXPAD flagship store in the United Kingdom, moving its European expansion into the operational phase for its sales bases. - FY2018-Q3First statedAnnual report
「As bases for its European expansion, the company established the consolidated subsidiary MTG UK CO. LTD. in the United Kingdom in February 2018 to develop the SIXPAD brand there; established the consolidated subsidiary MTG EUROPE B.V. in the Netherlands in March 2018 as the European headquarters with responsibility for overseeing subsidiaries and logistics; and established the consolidated subsidiary MTG FRANCE SAS in France in June 2018 to develop the ReFa and MDNA SKIN brands there.」
The company established local entities in the United Kingdom, the Netherlands and France, creating brand-specific sales bases as well as European headquarters and logistics functions.