Acquiring Repeat Customers through Product-Line Expansion, Consumables and Subscriptions
First written in FY2018. 15 of 18 entries say "Advanced", first in FY2020-Q2. Latest entry: 2026-11-04.
2 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「To enable many salons to adopt this high-value-added device, the Company released it as the third product under its proprietary usage-based business model, Smart Plan.」
The Company applied the repeat-purchase and recurring-revenue Smart Plan to ReFa HYDRAID, expanding it to its third product. - FY2025AdvancedAnnual report
「The Company will begin by strengthening sales of repeat-purchase products and launch subscription-based businesses such as Smart Plan and Club Aira, with the aim of achieving stable, high earnings and high growth.」
In addition to existing offerings such as MTG LIFEPLAN, the Company identified Smart Plan and Club Aira as subscription-based businesses, expanding the scope of repeat-purchase product sales and recurring-revenue models. - FY2024AdvancedAnnual report
「Smart Plan, the beauty industry's first usage-based pricing system, has also been very well received, and its rollout to salons nationwide began in September 2024.」
In addition to the existing MTG LIFEPLAN and B happy, the Company rolled out the Smart Plan usage-based pricing system for salons nationwide, expanding its subscription-based and repeat-purchase earnings model. - FY2024-Q2RestatedAnnual report
「The hairbrush category also continued to perform strongly. ReFa HEART SELECTION 01, sold in limited quantities as a White Day campaign, sold out in just half a day. The number of repeat-purchase hair-care products, led by ReFa LOCK OIL, is also growing steadily.」
The Company reported the limited-edition sale of ReFa HEART SELECTION 01 and growth in sales of repeat-purchase products centred on ReFa LOCK OIL, reaffirming the continued sale of the series and related products. - FY2024-Q1AdvancedAnnual report
「The Company renewed the packaging design of the popular styling oil ReFa LOCK OIL series, whose cumulative shipments exceeded 1 million units, and began sales on 18 October 2023. It also launched ReFa LOCK TREATMENT on the same day, a leave-in treatment that locks in lightness, softness and moisture in a single step before blow-drying, further strengthening the product lineup.」
The repeat-purchase ReFa LOCK OIL series exceeded 1 million units in cumulative shipments, and the related product range was expanded through refreshed packaging and the addition of ReFa LOCK TREATMENT. - FY2023-Q3AdvancedAnnual report
「Since launching ReFa ION CARE BRUSH in April 2021, the brush series has successively added ReFa HEART BRUSH, ReFa HEART BRUSH for SCALP and ReFa HEART BRUSH RAY, and cumulative shipments exceeded 1 million units at the end of March 2023.」
The ReFa brush series was continuously expanded, and cumulative shipments exceeded 1 million units. - FY2023-Q2AdvancedAnnual report
「ReFa HEART BRUSH has been very well received, including ranking first for 19 consecutive weeks in the brushes and combs category on Rakuten Ichiba. The Company also launched the new ReFa HEART BRUSH RAY in February 2023, and sales volumes have grown significantly as the series has been expanded with ReFa HEART BRUSH, ReFa HEART BRUSH for SCALP and the new product.」
The Company added RAY to the ReFa HEART BRUSH series, expanding the series and increasing sales volumes. - FY2022RestatedAnnual report
「The Group recognises that acquiring repeat customers for the brands and products it develops is a challenge in building a stable earnings base, and will launch new subscription-based businesses, including SIXPAD HOME GYM, B happy and MTG LIFEPLAN, with the aim of achieving stable, high earnings and high growth.」
The Company reiterated its policy of acquiring repeat customers and strengthening subscription-based businesses through SIXPAD HOME GYM, B happy and MTG LIFEPLAN. - FY2022-Q3AdvancedAnnual report
「Sales of ReFa BEAUTECH hair-care devices and associated consumables performed strongly.」
Sales of consumables associated with the ReFa BEAUTECH series performed strongly, and the Company reported progress in related products and repeat sales. - FY2022-Q2AdvancedAnnual report
「As in the cumulative first-quarter consolidated period, the SIXPAD Foot Fit series, SIXPAD Powersuit and ReFa FINE BUBBLE S covered by MTG LIFEPLAN (monthly fixed payments, trade-in service and comprehensive warranty) performed steadily.」
The Company expanded the products covered by MTG LIFEPLAN beyond SIXPAD products to include ReFa FINE BUBBLE S, broadening the scope of its sales model combining monthly payments, trade-ins and warranties. - FY2022-Q1AdvancedAnnual report
「Sales growth for the SIXPAD Foot Fit series and SIXPAD Powersuit products covered by MTG LIFEPLAN (monthly subscription, trade-in service and comprehensive warranty) was particularly strong compared with products outside the program, producing synergies that contributed to sales.」
The Company disclosed growth in sales of products covered by MTG LIFEPLAN and the resulting synergies, which is intended to provide a repeat-purchase and subscription-based earnings base. - FY2021AdvancedAnnual report
「The Group recognises that acquiring repeat customers for the brands and products it develops is a challenge in building a stable earnings base, and will launch new subscription-based businesses, including SIXPAD HOME GYM, B happy and MTG LIFEPLAN, with the aim of achieving stable, high earnings and high growth.」
The Company explicitly identified acquiring repeat customers as a challenge and positioned SIXPAD HOME GYM, B happy and MTG LIFEPLAN as subscription-based businesses. - FY2021-Q1AdvancedAnnual report
「As the Company's first skincare-focused brand, ON&DO will pursue new ways of connecting with customers and, while focusing on activities centred on two-way communication in stores and on social media, will be developed into a business that generates stable earnings as a subscription-based business.」
The Company stated its policy of developing ON&DO into a stable-earnings business through two-way communication in stores and on social media and a subscription-based business. It also reported favourable customer response and repeat purchases for its Goto camellia brand. - FY2020-Q3AdvancedAnnual report
「In May, following the lifting of the state of emergency, the Company held a summer campaign featuring ReFa CLEAR to promote skin hygiene. It prepared a limited-edition kit under the theme "Clear Skin for Summer," expanding sales of ReFa CLEAR and strengthening repeat sales going forward.」
The Company held a seasonal campaign featuring a limited-edition ReFa CLEAR kit, putting into practice proposals for related products and efforts to strengthen repeat sales. - FY2020-Q2AdvancedAnnual report
「In March, the Company held a spring campaign in IN SHOP locations at department stores, shopping centers and consumer electronics retailers nationwide, and worked to strengthen repeat sales going forward, including by launching the limited-time ReFa MIST Skincare Kit.」
The Company put forward concrete measures to strengthen proposals for consumables and related products and repeat sales through limited-time product launches and campaigns. - FY2018First statedAnnual report
「To this end, the Group will develop brand series, strengthen consumables in its product lineup and implement subscription programs for those consumables.」
To establish a stable earnings base, the Company identifies brand extensions, expanded consumables offerings and subscriptions as its stated means of doing so.