Increasing Brand Awareness Through Advertising, Events and Brand Ambassadors

「グローバルで活躍しているアイドルユニット「MISAMO」をヘアケアカテゴリーの「ReFa MUSE」に起用した各種プロモーション施策の展開により顧客接点の拡大が進み、Club Aira会員数の増加に寄与いたしました。」

「The online new-product launch event held in March 2026 was watched by numerous salons and attracted considerable interest in the salon market. In addition, the company held an in-person premium experience event for professionals in Tokyo, attended by 480 salon representatives from 284 companies.」

「In addition, with the aim of developing its next core product, the company strengthened advance promotions for the salon market for ReFa BEAUTECH DRYER SE and ReFa BEAUTECH DRYER BX W, and held a new-product launch event attended by approximately 1,000 media representatives, influencers and hairstylists.」

「On 22 August 2024, the brush series saw the launch of ReFa HEART COMB Aira, ReFa's first hair comb. It attracted attention on social media even before launch and became so popular that it sold out at online shops and stores shortly after sales began. At some stores, queues of more than 100 people formed to purchase ReFa HEART COMB Aira, creating unprecedented excitement.」

「To strengthen its approach to the needs of a wide range of customers, the company began airing new TV commercials featuring actors Nana Eikura (榮倉奈々) and Yuki Yamada (山田裕貴) on 21 February 2024. Together with coverage by numerous television programs, an appearance on the cover of the beauty magazine BITEKI and outdoor advertising in major areas, the commercials generated substantial attention from the outset.」

「The company also entered into a new partnership with actor and singer Yuzo Kayama (加山雄三), who appeared in a commercial for the new Foot Fit 3. The new commercial began airing nationwide on 1 December and contributed to increased awareness and sales.」

「In July 2023, brand partner Cristiano Ronaldo visited Japan, and the company held the “Cristiano Ronaldo Comes to Japan Event Celebrating the Launch of New SIXPAD Products” in Osaka.」

「On 30 May, the company launched the first phase of the “Cristiano Ronaldo Comes to Japan Campaign CR7 × SIXPAD,” offering a prize draw for 100 pairs, or 200 people, to meet Cristiano Ronaldo.」

「For the highly popular ReFa FINE BUBBLE PURE, the company expanded the airing of the “A 10-second spa treatment just by showering” TV commercial in the Kanto, Kansai, Tokai, Fukuoka and Hiroshima regions. ReFa HEART BRUSH has also been very well received, ranking first for 19 consecutive weeks in Rakuten's brush and comb rankings.」

「From November 2022, the company began airing a new TV commercial themed “A 10-second spa treatment just by showering” in the Kanto, Kansai, Tokai, Fukuoka and Hiroshima regions.」

「The company also ran a campaign expressing its appreciation for cumulative EMS-series shipments exceeding 3 million units, as well as a campaign for the SIXPAD Foot Fit series ahead of Respect for the Aged Day, seeking to increase sales.」

「The company was also a special sponsor of Tsuyoshi Nagabuchi's nationwide tour, setting up booths at 21 venues nationwide where visitors could try and purchase products, thereby increasing awareness of new products and SIXPAD HOME GYM.」

「As a new PR initiative for ReFa, and with the desire to support the beauty of women who are active in their fields, the company produced web videos under the concept “Daily-Non Fiction Beauty,” featuring artistic swimmers, Furumachi geigi and fashion models, and distributed them on YouTube and social media. It worked to reach its target audience effectively and communicate ReFa's beauty value in an integrated manner, strengthening promotions that would also enhance the value of the overall brand.」

「In preparation for the 7th anniversary of the brand's launch in 2022, the company solicited designs for a symbol mark from the general public and selected a new symbol mark from more than 1,200 submissions. The symbol mark is scheduled to be used on products, advertising materials and other media going forward.」

「The company also held online new-product launch events for the new ReFa products ReFa BEAUTECH DRYER PRO and ReFa BEAUTECH FINGER IRON, attended by salons operated by 2,700 companies with 8,700 locations.」

「As part of its promotional activities, TV commercials for ReFa FINE BUBBLE S were aired in Tokyo, Nagoya, Osaka and Fukuoka from 16 April 2021 to 10 May 2021 and from 29 May 2021 to 20 June 2021, helping to further increase awareness of the highly popular fine-bubble shower and promote sales in each market.」

「SIXPAD Foot Fit, in particular, continued to receive support from a broad range of customers amid demand for at-home training. Campaigns celebrating cumulative shipments of 500,000 Foot Fit units and newspaper advertising significantly increased sales volumes.」

「The event was livestreamed on SIXPAD's official social media accounts—Instagram, Facebook and Twitter—not only for attending media but also for the general public. As a result, total video views exceeded 450,000, making a significant contribution to awareness of the service.」

「For W11, the company appointed popular Chinese actress Qi Wei as a brand ambassador and worked to increase awareness and sales. In March 2020, it appointed popular Chinese actor Zhu Yilong (朱一龍) as a ReFa brand ambassador and worked to increase awareness and sales, focusing mainly on new-product promotions.」

「During the nine-month period ended the third quarter, in China the company appointed popular Chinese actor Zhu Yilong (朱一龍) as a ReFa brand ambassador and continued efforts to increase awareness and sales, focusing mainly on new-product promotions. In particular, at the 618 event focused on e-commerce, sales of ReFa BEAUTECH RAISE began in China ahead of other markets, producing results well above those of the same month a year earlier.」

「From January to February 2020, the company ran web advertising for ReFa MOTION CARAT/ReFa MOTION PRO, which had been rolled out nationwide across all markets from the previous November, to further increase awareness.」

「As part of its promotional activities, the company held the Amazing New ReFa hands-on event for ReFa MOTION CARAT/ReFa MOTION PRO from November to December 2019. It also aired TV commercials in the Kansai region during the event period and published tie-up articles in women's magazines, driving customers to stores. In addition, it launched a social media posting campaign to increase awareness through user participation.」

「In May 2019, the company partnered with women's magazines to launch a CAXA campaign focused on social media, seeking to increase awareness through user-generated posts and participation.」

「In March 2019, we exhibited at Health Future EXPO 2019.」

「As a result, cumulative shipments of PAO products exceeded 1 million units between the product launch in July 2014 and December 2018.」

「In February 2018, the Group signed Manny Pacquiao, a former professional boxing world champion in 6 weight divisions and a member of the Philippine Senate, as a new athlete support partner.」

「In May 2018, the Group sought to further raise awareness in Asia by appointing Chinese actress Fan Bingbing (范冰冰) as a new brand ambassador.」