Improvement in business performance through the launch of new products and expense reductions
First written in FY2020-Q1. 17 of 20 entries say "Advanced", first in FY2020. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「From 4 March 2026, we began selling the ReFa EPI GO COOL, a light-based beauty device for unwanted hair care featuring rapid successive flashes and cooling functionality. Based on a strategy centered on strengthening the brand, we provided sales support for road shows, conducted information campaigns through product experiences, and produced local infomercial-style TV commercials linked to road-show attendance.」
Launched the ReFa EPI GO COOL and pursued sales and awareness expansion for the new product by combining road shows, product experiences and local TV commercials. - FY2025AdvancedAnnual report
「The new Core Belt 2, launched in April 2025, and the Abs 2, designed for targeted abdominal training, have been well received for their ease of use, requiring neither gel sheets nor water and usable simply by wrapping them around the body.」
Launched the SIXPAD Core Belt 2, Abs 2, Medical Core and ReFa CARAT LIFT, among others, expanding product categories and sales touchpoints for the core brands. - FY2024AdvancedAnnual report
「In February 2024, we launched the SIXPAD Hip Fit, which enables hip training with EMS while wearing it, on a limited advance basis in the esthetic market and at Daimaru Shinsaibashi. We also held a 2-week limited-time pop-up at Isetan Shinjuku. Purchases by customers who experienced the product were strong in the esthetic market, and sales substantially exceeded our plan.」
Began advance sales of the new SIXPAD Hip Fit through esthetic salons, department stores and pop-ups, with experience-led sales exceeding the sales plan. - FY2024-Q2AdvancedAnnual report
「In February 2024, we launched the SIXPAD Hip Fit, which enables hip training with EMS while wearing it, on a limited advance basis in the esthetic market and at Daimaru Shinsaibashi. We also held a 2-week limited-time pop-up at Isetan Shinjuku. Purchases by customers who experienced the product were strong in the esthetic market, and sales substantially exceeded our plan.」
Launched the SIXPAD Hip Fit in advance in the esthetic market and at multiple retail locations. Experience-led sales substantially exceeded the sales plan. - FY2024-Q1AdvancedAnnual report
「The Foot Fit series, which trains the legs from the soles of the feet, exceeded 1 million units in cumulative shipments, and in October 2023 we held the "Thank You for 1 Million Cumulative Foot Fit Series Units" campaign. In November, we launched the SIXPAD Foot Fit 3, a standard model with completely redesigned design and functionality, and the premium SIXPAD Foot Fit 3 Heat, equipped with a heating function, from the Foot Fit series.」
The Foot Fit series exceeded 1 million units in cumulative shipments. Along with holding a commemorative campaign, we launched the Foot Fit 3 and Foot Fit 3 Heat. - FY2023AdvancedAnnual report
「From 1 May 2023, we launched the ReFa EPI GO, a light-based beauty device for whole-body hair removal in a short time, through our online shop, mass electronics retailers and the salon market.」
Introduced the ReFa EPI GO and strengthened our entry into the home-use hair removal device market with a product featuring high-speed irradiation at a fastest interval of 0.2 seconds. - FY2023-Q3AdvancedAnnual report
「From 1 May 2023, we launched the ReFa EPI GO, a light-based beauty device for whole-body hair removal in a short time, through our online shop, mass electronics retailers and the salon market. To meet the needs of people who do not want to give up on beauty despite their busy daily lives and who want to achieve beautiful skin without spending much time, we strengthened our entry into the home-use hair removal device market by introducing the ReFa EPI GO, an innovative product that targets unwanted body hair with the fastest irradiation interval of 0.2 seconds, approximately 5 times faster than the previous product.」
Launched the ReFa EPI GO and strengthened our entry into the home-use hair removal device market with a product featuring high-speed irradiation at a fastest interval of 0.2 seconds, approximately 5 times faster than the previous product. - FY2023-Q2AdvancedAnnual report
「On 1 February 2023, we launched the ReFa DERMA HEAT facial device through our online shop, the mail-order market, esthetic salons and beauty salons. Its proprietary "Derma Heat" technology enables simultaneous high-frequency vibration heating and cooling.」
Launched the ReFa DERMA HEAT and expanded sales channels to online, mail-order, esthetic salons and beauty salons. - FY2023-Q1AdvancedAnnual report
「As of the end of December 2022, cumulative shipments of the hair iron series exceeded 1 million units.」
Cumulative shipments of the ReFa hair iron series exceeded 1 million units. Progress in new product launches and series expansion is reflected in cumulative shipment results. - FY2022AdvancedAnnual report
「The new ReFa HEART BRUSH attracted attention on social media and elsewhere for its cute design and comfortable feel. In August 2022, 5 colors were added to the existing Rose Gold color.」
Launched new colors for the ReFa HEART BRUSH, the SIXPAD Powersuit Core Belt, Style BX Lumbar and new ReFa products, working to improve performance through new products and promotions. - FY2022-Q3AdvancedAnnual report
「In April 2022, we launched the SIXPAD Powersuit CoreBelt, the first home-use product capable of simultaneously training the abdominal, oblique and back muscles. From the launch date, we conducted nationwide TV commercials and web promotions featuring Tsuyoshi Nagabuchi.」
Launched the SIXPAD Powersuit CoreBelt and rolled out nationwide TV commercials and web promotions featuring Tsuyoshi Nagabuchi. We are also proceeding with the launch of new products such as the ReFa BEAUTECH EPI. - FY2022-Q2AdvancedAnnual report
「From the fitness series, we launched the SIXPAD Power Gun, equipped with powerful vibration functionality for targeted care of areas of concern across the body. It generated a strong response immediately after launch, and sales volume remained strong.」
Launched the SIXPAD Power Gun, which generated a strong response and sales immediately after launch. We are also proceeding with the launch of new products such as the ReFa HEART BRUSH. - FY2021AdvancedAnnual report
「In July 2021, we began selling the NEWPEACE Medical Sheet, which received medical device certification for alleviating insomnia.」
Launched the NEWPEACE Medical Sheet, expanding the product lineup by combining certified electrical potential therapy with a proprietary temperature-control function. - FY2021-Q3AdvancedAnnual report
「From 14 June 2021, the company began selling the next-generation EMS suits SIXPAD Powersuit Lite Abs and SIXPAD Powersuit Lite Hip&Leg.」
Began selling 2 next-generation EMS suit products, expanding the SIXPAD product lineup. - FY2021-Q2AdvancedAnnual report
「In March 2021, the company launched SIXPAD Foot Fit Lite as a new product in the series, improved from the previous model to be thinner, lighter and more compact.」
The company launched Foot Fit Lite, making the previous model thinner, lighter and more compact, and expanded its product lineup with new products. - FY2021-Q1AdvancedAnnual report
「As face-to-face retail sales became increasingly difficult due to the impact of COVID-19, the company launched NEWPEACE Light in December 2020, in addition to its existing AI Motion Mattress, offering a more affordable and accessible product.」
In an environment where face-to-face sales were difficult, the company launched NEWPEACE Light as an additional product and expanded its offerings to address demand for at-home physical care. - FY2020AdvancedAnnual report
「The group expects this situation to continue throughout the one-year period of the following consolidated fiscal year.」
Even on the assumption that the impact of COVID-19 would continue, the company launched new products, reduced obsolete inventory and implemented company-wide cost reductions, recording operating profit of ¥1,219 million and ordinary profit of ¥1,672 million. - FY2020-Q3RestatedAnnual report
「The group believes that it can resolve these events or conditions by implementing performance improvement measures in stages, including launching new products and implementing thorough cost reductions.」
As a response to the material events concerning the going concern assumption, the company restates its policy of implementing new product launches and thorough cost reductions in stages. - FY2020-Q2RestatedAnnual report
「The group believes that it can resolve these events or conditions by implementing performance improvement measures in stages, including launching new products and implementing thorough cost reductions.」
As a response to the material events concerning the going concern assumption, the company restates its policy of proceeding in stages with new product launches and thorough cost reductions. - FY2020-Q1First statedAnnual report
「The group believes that it can resolve these events or conditions by implementing performance improvement measures in stages, including launching new products and implementing thorough cost reductions.」
As a response to the material events concerning the going concern assumption, the company newly describes measures to launch new products and implement thorough cost reductions in stages.