Rebuilding the Overseas Strategy and Achieving Early Profitability in the Chinese Market
First written in FY2020. 15 of 16 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2025.
The whole theme swung hardest in 2022: 4 of 10 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In response to poor overseas sales, the company will strengthen its management structure by centrally managing each overseas group company at headquarters. It will also make strengthening its distributor strategy in Asian countries its highest-priority task and work toward achieving profitability at an early stage.」
The focus was reorganized from rebuilding centered on China to achieving early profitability in the overseas business through stronger distributor strategies in Asian countries and centralized management by headquarters. - FY2024AdvancedAnnual report
「In response to poor overseas sales, the company will strengthen its management structure by centrally managing each overseas group company at headquarters. It will also make strengthening its distributor strategy in China and other countries its highest-priority task and work toward achieving profitability at an early stage.」
The company reorganized its overseas strategy around centralized management by headquarters, stronger distributor strategies in China and other countries, and early profitability. In terms of results, it advanced livestream sales in China, television shopping in South Korea and KOL initiatives in Taiwan. - FY2024-Q2AdvancedAnnual report
「In China, Style's permanent rollout at membership-based wholesale clubs continued to perform well. The company also conducted livestream commerce sales through its cross-border e-commerce business, with hair-care products performing particularly well. Following South Korea, it began rolling out ReFa HEART BRUSH in the US and Chinese markets.」
The company continued Style's permanent rollout in China and livestream commerce through cross-border e-commerce, and expanded ReFa HEART BRUSH from South Korea into the US and Chinese markets, broadening its overseas sales channels and geographic reach. - FY2024-Q1AdvancedAnnual report
「In China, the permanent rollout of the Style brand at membership-based wholesale clubs was decided. The company also conducted online KOL livestream sales, with ReFa FINE BUBBLE S sales performing particularly well. In South Korea, ReFa HEART BRUSH continued to perform well in beauty chain stores. In the cross-border e-commerce business, the company began actively rolling out hair-care products with new business partners.」
The company advanced Style's permanent rollout and KOL livestream sales in China, the rollout of ReFa HEART BRUSH through chains in South Korea, and the rollout of hair-care products with new business partners through cross-border e-commerce. - FY2023AdvancedAnnual report
「In South Korea, the company began selling ReFa HEART BRUSH and launched its rollout across 1,300 Korean beauty chain stores. It is also conducting active marketing using K-pop groups and will accelerate global sales going forward.」
In addition to rebuilding its overseas business centered on China, the company began rolling out its products in 1,300 stores in South Korea and launched marketing using K-pop groups. - FY2023-Q2AdvancedAnnual report
「In China, the company began rolling out Style brand pop-up stores at membership-based wholesale clubs. ReFa MIST sales through livestreaming also performed well.」
The company began and expanded Style pop-up stores and livestream sales of ReFa MIST in the Chinese market, advancing the rebuilding of its sales channels in China. - FY2023-Q1AdvancedAnnual report
「In China, the company began rolling out the new Style brand product Style Natural. In Vietnam, it opened a new store at Estella Mall in November 2022. In Hong Kong, it opened a new ReFa store in the Causeway Bay area. In addition to China and cross-border e-commerce, it also began rolling out ReFa HEART BRUSH in Singapore, Vietnam and the USA.」
The company rolled out Style Natural in China, opened new stores in Vietnam and Hong Kong, and expanded the markets for ReFa HEART BRUSH to Singapore, Vietnam and the USA. - FY2022AdvancedAnnual report
「In China, the company began social media sales through Douyin and WeChat as a new initiative.」
Under its policy of rebuilding China as its highest-priority overseas market, the company began social media sales through Douyin and WeChat and advanced the cross-border e-commerce rollout of ReFa HEART BRUSH. - FY2022-Q3AdvancedAnnual report
「In China, sales activities were significantly affected by the lockdown in Shanghai, which lasted more than 2 months as a COVID-19 countermeasure. For the HYGIENE brand product e-3X, the company began sales with a local partner in the Chinese market in June 2022.」
Although the Chinese market was affected by the Shanghai lockdown, the company began sales of e-3X through a local partner in June 2022, advancing the rebuilding of its business in China. - FY2022-Q2AdvancedAnnual report
「In China, the company opened a new platform on WeChat and the Douyin ReFa flagship store, strengthening sales in the e-commerce market.」
Under its strategy of making China its highest-priority overseas market, the company opened new sales platforms on WeChat and Douyin and put e-commerce sales into operation. - FY2022-Q1AdvancedAnnual report
「In China, the company began introducing ReFa FINE BUBBLE S and strengthened sales in the e-commerce market.」
Under its strategy of making China its highest-priority overseas market, the company advanced the introduction of ReFa FINE BUBBLE S and strengthened e-commerce sales. - FY2021AdvancedAnnual report
「In China, the company continued to strengthen e-commerce sales of ReFa BEAUTECH DRYER and ReFa BEAUTECH IRON and also strengthened sales in the professional market. Sales of the Style brand also remained strong. The company began a full-scale rollout of the HYGIENE brand product e-3X and will pursue growth in China as its highest-priority overseas market.」
The company continued to develop and implement a priority-market strategy centered on China, combining ReFa's e-commerce and professional sales with Style and e-3X. - FY2021-Q3AdvancedAnnual report
「In China, the company continued to strengthen e-commerce sales of ReFa BEAUTECH DRYER and ReFa BEAUTECH IRON and also strengthened sales in the professional market. Sales of the Style brand also remained strong. The company began a full-scale rollout of the HYGIENE brand product e-3X and will pursue growth in China as its highest-priority overseas market.」
The company strengthened ReFa sales in China's e-commerce and professional markets, advanced the rollout of Style and e-3X, and positioned China as its highest-priority overseas market. - FY2021-Q2AdvancedAnnual report
「In China, the company continued to strengthen e-commerce sales of the new ReFa BEAUTECH DRYER and ReFa BEAUTECH IRON while also beginning sales in the professional market. Sales of the Style brand have also remained strong. As the company launched e-3X in March 2021, it aims to achieve further growth in China as its highest-priority overseas market.」
In addition to strengthening e-commerce sales of new ReFa products in China, the company began developing the professional market and e-3X, advancing the rebuilding of its priority markets. - FY2021-Q1AdvancedAnnual report
「For sales in China, the company aims to maintain steady performance through the launch of e-commerce sales of the new ReFa BEAUTECH DRYER and ReFa BEAUTECH IRON products and the Style brand. In Taiwan, it began sales activities with a new partner, which have been progressing smoothly.」
As part of its rebuilding efforts following poor overseas sales, the company began e-commerce sales of new ReFa products in China and sales activities with a new partner in Taiwan. - FY2020First statedAnnual report
「In response to poor overseas sales, which contributed to the recent deterioration in business performance, the company will strengthen its management structure by centrally managing each overseas group company at headquarters. It will also make strengthening sales in China's e-commerce and professional markets its highest-priority task and work toward achieving profitability at an early stage.」
The company explicitly shifted the positioning of its overseas business from simple expansion to rebuilding and achieving profitability in response to poor sales, citing centralized management by headquarters and stronger operations in China's e-commerce and professional markets as the means.