Cross-Group Service Delivery Through Customer Management and Interviews, and Higher Conversion Rates
First written in FY2023. 3 of 8 entries say "Advanced", first in 2026-03-12. Latest entry: 2026-09-10.
The whole theme swung hardest in 2021: 2 of 17 companies on the "Worse" side.
24 other companies' latest entry also says "Advanced".
- FY2026ReframedAnnual report
「We will organically integrate the customer bases and expertise of the Group’s companies and establish a consistent, high-quality support system at every point of contact with customers.」
The company has expanded its policy of customer management and cross-service provision into a one-stop support system integrating the customer bases and expertise of the Group’s companies. - 2026-03-12AdvancedEarnings presentation
「Fiscal year ended January 2026 results: ¥371 million.」
The Company disclosed for the first time that revenue generated through cross-use was ¥371 million. - FY2025-Q1RestatedAnnual report
「Over the next 3 years, we will focus on 1) cross-use, meaning providing customers with multiple services from our company, 2) diversifying customer acquisition channels, meaning attracting customers through offline channels such as stores in addition to online channels, and 3) expanding our services, including the planned launch of a new identity-guarantee service for older people living alone.」
The company reiterated cross-use of customer services as one of its priority initiatives for the next 3 years. - FY2024Strengthening cross-use through improved customer database accuracyAnnual report
「By improving the accuracy of its customer database, the company will accurately analyze customer needs and use this to promote cross-use of services, meaning the use of multiple services.」
The company has given greater specificity to its customer management and cross-service provision initiatives by improving the accuracy of its customer database and strengthening cross-use. - FY2024-Q1Initiatives to expand cross-useAnnual report
「In the 3 businesses related to memorial services for graves, Buddhist altars and funerals, we concentrated resources in regions with strong growth potential and worked to expand cross-use.」
In connection with its customer management and cross-service provision initiatives, the company has stated that it worked to expand cross-use among its 3 memorial-service-related businesses. - FY2023First statedAnnual report
「We will provide services across business lines through customer management that accurately analyzes customer needs and effective interviews. We will work to maximize conversion rates and customer benefit on an organizational basis by identifying and analyzing customer communications in detail.」
The company has stated for the first time that it will pursue cross-service provision and higher conversion rates through customer management, interviews and communication analysis.