Market Development through Enhanced Public Relations and Advertising Investment
First written in FY2021. 3 of 5 entries say "Advanced", first in FY2024. Latest entry: 2026-09-18.
15 other companies' latest entry also says "Restated".
- 2026-09-18RestatedEarnings presentation
「今後も既存タイトルの施策や、新規タイトルのリリースなどに合わせて、効果を見ながら機動的に広告費を投入してまいります。」
既存タイトル及び新規タイトルの展開に応じて広告投資を機動的に行う方針を再確認している。 - FY2025AdvancedAnnual report
「Selling, general and administrative expenses increased, primarily because advertising and promotional expenses rose by ¥630.834 million, up 144.3% year on year, following strategic advertising spending before and after the release of the new mobile online game 『ブレイクマイケース』.」
Strategic advertising investment was made before and after the release of 『ブレイクマイケース』, resulting in advertising and promotional expenses of ¥630.834 million, up 144.3% year on year. - FY2025-H1AdvancedAnnual report
「Revenue increased year on year, primarily because revenue from the mobile game business rose significantly following the release of 『ブレイクマイケース』 and the media business performed well. Selling, general and administrative expenses also increased year on year, due in part to substantial advertising and promotional spending before and after the release of 『ブレイクマイケース』 and the front-loading of costs for collaborative projects with major entertainment companies.」
Substantial advertising and promotional spending was made before and after the new title's release, with advertising investment linked to the release. - FY2024AdvancedAnnual report
「Marketing was rolled out before release to build awareness, including livestreams featuring the voice cast and advance sales of merchandise.」
Specific marketing initiatives using livestreams and advance merchandise sales are being implemented before the new title's release. - FY2021First statedAnnual report
「Market development through stronger public relations capabilities and increased advertising investment」
The policy is to strengthen the public relations structure and advertising investment while pursuing market development.