Expansion into animation, publishing, stage productions, events and merchandise

「In our store operations, following the reopening of the “coly more! Ikebukuro PARCO” store, we relocated and reopened the “coly more! Umeda NU Chayamachi” store, steadily expanding the scale of our retail operations. We also provided opportunities to experience our works in many different ways through performances of the stage production “Stand My Heroes” and the latter part of “Promise of Wizard: Flowers for You, Magic for the Sky,” as well as the “Break My Case” second-anniversary store.」

「We consider diversifying revenue sources in the content business to be an important issue. Accordingly, while leveraging the expertise we have developed to date and working with specialist companies, we aim to maximize the growth of each IP by expanding into the production of animation and publications that generate synergies with our content, stage productions and events, food and beverage businesses, and merchandise sales. By establishing a content business outside games as a new core business and linking it with our games, we will continue to provide users with richer and new experiences.」

「In response to this market environment, we sought to build excitement around our IP by leveraging our strength in owning original IP developed in-house and continuing to expand it across multiple channels, including not only mobile online games but also merchandise, live events, food and beverage, music, stage productions and anime. We aimed to manage our IP so that users could continue to enjoy it for many years.」

「In the media business, merchandise sales continued to perform well across each title. We also developed merchandise through collaborations with companies in other industries and created touchpoints with users through live events, stage productions and limited-time cafés at the “coly cafe! Ikebukuro PARCO” store, continuing to provide opportunities to experience our works in many different ways.」

「In the media business, merchandise sales continued to perform well across each title. We also created touchpoints with users through live events, stage productions and limited-time cafés at the “coly cafe! Ikebukuro PARCO” store, continuing to provide opportunities to experience our works in many different ways.」

「In the media business, we held the “coly 10th Anniversary Fes” at Tokyo Big Sight in February, featuring exhibitions of our various IPs, stage events and merchandise sales, and welcomed many visitors. Merchandise sales for each title also performed well. In addition, we created touchpoints with users through collaborations with real-world events and amusement facilities, as well as a collaboration café at “coly cafe! 池袋PARCO店,” continuing to provide opportunities to experience our works in a variety of ways. As a result, revenue exceeded the same period of the previous year.」

「In the media business, we opened “coly cafe!池袋PARCO店” and “coly more!心斎橋PARCO店,” sold merchandise based on our own IP and held collaboration cafés. We also sought to maximize the appeal of our IP through real-world events, investment in stage productions and licensing businesses involving collaborations between well-known products and our IP.」

「In the media business, anniversary merchandise sales for 『スタンドマイヒーローズ』 performed well. We also held a voice-cast event and developed initiatives enabling users to enjoy the game and real-world experiences in tandem. For 『魔法使いの約束』, we conducted a collaboration project with an amusement facility, aiming to grow the IP as a whole.」

「In the media business, we opened our second permanent store, “coly more!心斎橋PARCO店,” in July 2023. We also actively developed real-world events, including a cast event for 『魔法使いの約束』 in May 2023, an Animate Fair held at 129 stores nationwide to mark the 3.5th anniversary, and stage adaptations of 『魔法使いの約束』 and 『オンエア！』 in July 2023, focusing on creating opportunities for users to experience the works.」

「In the media business, we opened the company-operated restaurant “coly cafe!池袋PARCO店” in April 2023 and proceeded with preparations for collaborations with our own IP, as well as preparations for real-world events, laying the groundwork for revenue from the second quarter onward.」

「September 2022 SugarDia Harajuku opened」

「While leveraging the expertise we have cultivated to date, we will develop animation and publications that create synergies with our content, including through collaboration with specialist companies. We will also stage productions and events and sell merchandise.」