User Acquisition Through Advertising, Media Exposure and Media Mix

「Through these initiatives, we strengthened touchpoints with existing users and sought to improve user engagement. We also focused on expanding the food and beverage business by creating touchpoints with new customer segments through the first collaboration project with another company's IP at “coly cafe! 池袋PARCO店.”」

「We also conducted merchandise sales and pop-up stores for the first anniversary of 『ブレイクマイケース』 and the ninth anniversary of 『スタンドマイヒーローズ』. In addition, through stage productions, including those based on 『スタンドマイヒーローズ』, new initiatives such as the immersive stage production of 『魔法使いの約束』, various events, collaborations with companies in other industries, and initiatives through the permanent “coly more!” and “coly cafe!” stores, we created diverse opportunities for users to experience our works, and sales remained solid.」

「We also created touchpoints with users through collaborations with companies in other industries and a limited-time café at “coly cafe! 池袋PARCO店,” continuing to provide opportunities to experience our works in a variety of ways. Revenue exceeded the same period of the previous year.」

「In addition, we held the “coly 10th Anniversary Fes” at Tokyo Big Sight to commemorate the company's 10th anniversary, featuring exhibitions of our various IPs, stage events and merchandise sales. In January 2025, the TV anime adaptation of 『魔法使いの約束』 began airing and has received a strong response.」

「In the media business, merchandise sales for each title performed well. We also created touchpoints with users through real-world events, stage productions and a limited-time café at “coly cafe!池袋PARCO店,” continuing to provide opportunities to experience our works in a variety of ways. In addition, we announced that 『魔法使いの約束』 would be adapted into a TV anime in January 2025, receiving a strong response.」

「In the media business, we held the “coly 10th Anniversary Fes” at Tokyo Big Sight in February, featuring exhibitions of our various IPs, stage events and merchandise sales, and welcomed many visitors. Merchandise sales for each title also performed well. In addition, we created touchpoints with users through collaborations with real-world events and amusement facilities, as well as a collaboration café at “coly cafe! 池袋PARCO店,” continuing to provide opportunities to experience our works in a variety of ways. As a result, revenue exceeded the same period of the previous year.」

「For 『ブレイクマイケース』, which was targeted for release during the fiscal year, we reset the release timing to May 2024 and continued development in order to deliver a better product to users. We also rolled out marketing before release to build awareness, including livestreams featuring the voice cast and advance sales of merchandise.」

「The Company will continue to operate each game in ways that appeal to users while combining live events, such as stage productions and cast events, with media, merchandise and other initiatives, aiming to grow the IP as a whole rather than the games alone.」

「To acquire users going forward, we will strengthen exposure through new advertising and media channels, including social media, targeting users who have not yet engaged with our content. We will also actively pursue media-mix initiatives, such as anime adaptations, stage adaptations and manga adaptations.」