Market Penetration of “Promise of Wizard” and Contribution to Growth
First written in FY2021. 11 of 26 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-09-18.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「For Promise of Wizard, various in-game campaigns commemorating its 6.5th anniversary drove sales, and cumulative downloads exceeded 8 million.」
The company explains that the 6.5th-anniversary campaign for Promise of Wizard drove sales and that cumulative downloads exceeded 8 million. At the same time, the effect of the TV anime broadcast in the same period of the previous year had run its course, and sales during the interim accounting period under review declined. - FY2026AdvancedAnnual report
「For Promise of Wizard, the TV anime broadcast from January to March 2025 helped attract new and returning users, while MAU and sales remained steady.」
The company describes the specific effects of the TV anime broadcast, which helped attract new and returning users and supported steady MAU and sales. - 2026-03-13Cited as achievedRevision of earnings forecasts
「In addition to greater awareness of the IP following the broadcast of the TV anime “Promise of Wizard,” sales in both the mobile online game and media businesses increased, partly because “Break My Case,” released in the previous fiscal year, contributed for the full year. As a result, revenue reached a record high since the Company’s founding.」
The Company cited increased IP awareness following the anime broadcast as an actual full-year driver of revenue growth. - FY2026-H1AdvancedAnnual report
「For Promise of Wizard, the TV anime broadcast from January to March 2025 continued to have an impact, with MAU and sales remaining steady.」
The company explains that the TV anime broadcast from January to March 2025 continued to support steady MAU and sales for Promise of Wizard. - FY2025AdvancedAnnual report
「For Promise of Wizard, the company pursued growth as an IP by continuously rolling out various initiatives from its fifth-anniversary event in November through the TV anime broadcast in January.」
Promise of Wizard reached its fifth anniversary, and initiatives were rolled out from the anniversary event through the TV anime broadcast in January 2025. - FY2025-H1Continued decline in sales of major titlesAnnual report
「Promise of Wizard 943,372 775,758 2,220,348」
Sales of Promise of Wizard during the interim period declined from ¥943.372 million in the same period of the previous year to ¥775.758 million, and the decline in sales of the major title continued. - FY2025-Q1Continued decline in sales of major titlesAnnual report
「Promise of Wizard 432,210 416,209 2,220,348」
Sales of Promise of Wizard during the cumulative first quarter under review declined from ¥432.210 million in the same period of the previous year to ¥416.209 million, and the decline in sales of the major title continued. - FY2024AdvancedAnnual report
「For Promise of Wizard, after achieving 7 million downloads in the first half, the company focused on operations designed to maintain momentum by linking the completion of Part 2 of the main story to various collaborations and the fourth-anniversary event.」
Promise of Wizard achieved 7 million downloads and progressed from the completion of Part 2 of the main story to various collaborations and its fourth-anniversary event. At the same time, the disclosure also notes sluggish sales growth due to the title's maturity. - FY2024-Q3Entry into maturity and continued sluggish sales growthAnnual report
「Although the games currently in operation have reached maturity and sales have been sluggish, the Company will continue to operate them in ways that appeal to users while combining live events, such as stage productions and cast events, with media, merchandise and other initiatives, aiming to grow the IP as a whole rather than the games alone.」
The company has shifted to describing its major ongoing titles as having reached maturity and experiencing sluggish sales growth. At the same time, it has outlined a policy of pursuing growth as an IP through events, media and merchandise. - FY2024-Q2Continued decline in sales of major titlesAnnual report
「Promise of Wizard 1,412,494 943,372 2,840,013」
Sales of Promise of Wizard during the cumulative second quarter under review were ¥943.372 million, down from ¥1,412.494 million in the same period of the previous year. As in the first quarter, the disclosure indicates a decline in sales of a major title. - FY2024-Q1Continued decline in sales of major titlesAnnual report
「Stand My Heroes 207,551 210,319 1,107,614 Promise of Wizard 712,010 432,210 2,840,013」
Sales of Promise of Wizard declined from ¥712.010 million in the same period of the previous year to ¥432.210 million. Stand My Heroes slightly exceeded the same period of the previous year, but sales across the major titles as a whole continued to decline. - FY2023Insufficient momentum in major titles and continued revenue declineAnnual report
「Although merchandising sales increased due in part to the opening of permanent stores, the company was unable to generate sufficient momentum for Stand My Heroes and Promise of Wizard. In addition, the decision to end service for the new title &0 limited its contribution to sales, resulting in a year-on-year decline in sales of mobile online games.」
The company explains that it was unable to generate sufficient momentum for the 2 major titles and that the decision to end service for &0 additionally contributed to the decline in mobile online game sales. - FY2023-Q3Continued decline in sales of major titlesAnnual report
「Promise of Wizard 2,637,251 1,838,890 3,857,022」
Sales of Promise of Wizard during the cumulative third quarter declined from ¥2,637.251 million in the same period of the previous year to ¥1,838.890 million. As in the cumulative second quarter, the disclosure indicates a decline in sales of a major title. - FY2023-Q2RestatedAnnual report
「Promise of Wizard 1,849,615 1,412,494 3,857,022」
Sales of Promise of Wizard during the cumulative second quarter declined from ¥1,849.615 million in the same period of the previous year to ¥1,412.494 million. This indicates that the decline in sales of the major title is continuing. - FY2023-Q1Decline in sales of major titlesAnnual report
「Promise of Wizard 876,081 712,010 3,857,022」
Sales of Promise of Wizard during the cumulative first quarter declined from ¥876.081 million in the same period of the previous year to ¥712.010 million. In contrast to previous disclosures describing strong post-anniversary performance and contribution to growth, the current quarter shows a decline in sales of a major title. - FY2022AdvancedAnnual report
「The company worked to expand its workforce to establish a structure capable of focusing on the stable operation of existing titles while developing multiple new titles simultaneously. Among existing mobile online games, sales increased 3.0% year on year because Promise of Wizard, released in 2019, continued to grow in the fiscal year in which it reached its second anniversary, while merchandising sales also increased accordingly.」
The company explains that Promise of Wizard continued to grow year on year in the fiscal year in which it reached its second anniversary, contributing to higher merchandising sales and full-year revenue growth. Sales of the title were ¥3,857.022 million. - FY2022-Q3RestatedAnnual report
「Among existing mobile online games, sales increased 12.7% year on year because Promise of Wizard, released in 2019, continued to perform well after reaching its first anniversary in November 2020, while merchandising sales also increased accordingly.」
The company continues to explain that Promise of Wizard performed well after its first anniversary, contributing to higher merchandising sales and a 12.7% year-on-year increase in sales of existing games. - FY2022-Q2RestatedAnnual report
「Among existing mobile online games, sales increased 24.7% year on year because Promise of Wizard, released in 2019, continued to perform well after reaching its first anniversary in November 2020, while merchandising sales also increased accordingly.」
The company explains that Promise of Wizard continued to perform well after its first anniversary, contributing to higher merchandising sales and increased revenue. This represents a continuation of the strong performance reported in the previous quarter. - FY2022-Q1AdvancedAnnual report
「Promise of Wizard, released in 2019, continued to perform well after reaching its first anniversary in November 2020 and achieved substantial year-on-year growth.」
The company explains that Promise of Wizard continued to perform well after its first anniversary and achieved substantial year-on-year growth. Sales for the quarter were ¥876.081 million. - FY2021First statedAnnual report
「Promise of Wizard, released in November 2019, gained market traction and achieved substantial growth.」
The company explains that sales of the title in the fiscal year ended January 2021 were ¥3,243.227 million, contributing significantly to the increase in total game sales.