Media mix through anime, stage and manga adaptations
First written in FY2021. 16 of 17 entries say "Advanced", first in FY2024-Q2. Latest entry: 2026-09-18.
The whole theme swung hardest in 2022: 1 of 9 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The company will continue to put users first in operating each IP, link in-game initiatives with real-world events and merchandise, and pursue multimedia expansion, including 2.5D stage productions, to enhance the value of its IP.」
The company has set out a concrete policy to advance multimedia expansion, including 2.5D stage productions, in addition to conventional stage productions and events. - FY2026AdvancedAnnual report
「Through new initiatives, including stage productions such as “Stand My Heroes” and immersive stage productions of “Promise of Wizard,” as well as various events, collaborations with companies in other industries, and initiatives through the permanent “coly more!” and “coly cafe!” stores, the company created diverse opportunities for users to engage with its works, and sales remained solid.」
In addition to conventional anime and stage adaptations, the company implemented a new media-mix initiative in the form of an immersive stage production of “Promise of Wizard.” - FY2026-H1AdvancedAnnual report
「In the media business, as described above, the company advanced its media-mix strategy through the broadcast of the TV anime “Promise of Wizard” and preparations for stage adaptations of “Break My Case” and “Stand My Heroes,” while merchandise sales for each title remained strong.」
In addition to the TV anime adaptation of “Promise of Wizard,” the company advanced preparations for stage adaptations of “Break My Case” and “Stand My Heroes,” giving concrete shape to its media-mix strategy. - FY2025AdvancedAnnual report
「The TV anime adaptation of “Promise of Wizard” also began airing in January 2025, generating a significant response.」
“Promise of Wizard” progressed beyond the announcement stage, with the TV anime beginning its broadcast run in January 2025. - FY2025-H1AdvancedAnnual report
「The company also announced that “Promise of Wizard” would be adapted into a TV anime in January 2025, generating a significant response.」
The company announced plans to produce a TV anime adaptation of “Promise of Wizard” in January 2025, giving concrete shape to its media-mix strategy. - FY2024AdvancedAnnual report
「After “Promise of Wizard” surpassed 7 million downloads in the first half, the Company connected the completion of Part 2 of the main story with various collaborations and its fourth-anniversary event, focusing on operations that continually generate excitement. It continues to roll out campaigns and events while developing initiatives both in and outside the game in preparation for the anime adaptation project announced in November.」
For “Promise of Wizard,” in addition to reaching 7 million downloads, completing Part 2 of the story and implementing fourth-anniversary initiatives, the company announced an anime adaptation project in November 2023 and is expanding the franchise both within and beyond the game. - FY2024-Q3AdvancedAnnual report
「“Stand My Heroes” celebrated its seventh anniversary and held various anniversary initiatives, as well as a collaboration with a popular anime. For “Promise of Wizard,” the Company held a campaign commemorating the completion of Part 2 of the story and a collaboration project with third-party IP, receiving a strong response.」
The Company has concretely advanced its media-mix initiatives through seventh-anniversary initiatives for “Stand My Heroes,” a collaboration with a popular anime, a campaign commemorating the completion of Part 2 of “Promise of Wizard,” and a collaboration with third-party IP. - FY2024-Q2AdvancedAnnual report
「The Company actively developed live events, including a cast event for “Promise of Wizard” in May 2023, an Animate Fair at 129 stores nationwide to commemorate its 3.5th anniversary, and stage adaptations of “Promise of Wizard” and “On Air!” in July 2023, focusing on creating opportunities for users to engage with the works.」
The Company has concretely advanced its media-mix and live-event initiatives through stage adaptations of “Promise of Wizard” and “On Air!,” cast events, and an Animate Fair at 129 stores nationwide. - FY2021First statedAnnual report
「Going forward, the Company will diversify its revenue streams through active media-mix expansion across multiple titles, including anime adaptations, stage productions and manga adaptations.」
The Company has presented a policy of expanding revenue streams outside its games through expansion across multiple titles.