Long-term growth and diversification of revenue sources on a per-title and per-IP basis
First written in FY2021. 13 of 21 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-09-18.
1 other company's latest entry also says "Restated".
- FY2027-H1AdvancedAnnual report
「“Break My Case” celebrated its second anniversary in May 2026 and recorded its highest-ever monthly sales. For “Promise of Wizard,” various in-game campaigns commemorating its 6.5th anniversary drove sales, and cumulative downloads surpassed 8 million. “Stand My Heroes” is rolling out various initiatives both in and outside the game ahead of the important milestone of its 10th anniversary in September 2026.」
The Company has reported specific progress for each IP, including record-high monthly sales for “Break My Case” at its second anniversary, cumulative downloads of more than 8 million and 6.5th-anniversary initiatives for “Promise of Wizard,” and initiatives toward the 10th anniversary of “Stand My Heroes.” - FY2026AdvancedAnnual report
「“Break My Case” recorded its highest-ever sales during the first-anniversary initiatives held in May 2025, generating a strong response, and subsequent in-game events continued to perform well. “Stand My Heroes” is generating stable sales as a long-running IP through its ninth-anniversary initiatives and merchandise expansion, while its project toward the 10th anniversary has also received a strong response.」
The Company has presented specific results and plans related to the long-term growth of each IP, including record-high sales for “Break My Case” during its first-anniversary initiatives and ninth-anniversary initiatives and a project toward the 10th anniversary for “Stand My Heroes.” - FY2026-H1AdvancedAnnual report
「In the mobile online game business, the original IP title “Break My Case,” released in the previous fiscal year, contributed to higher sales, and net sales exceeded those of the same period of the previous year. The first-anniversary event in May 2025 generated the highest sales ever for “Break My Case,” and in-game events continued to perform well after the anniversary. For “Promise of Wizard,” the broadcast of the TV anime from January through March 2025 continued to have an impact, with MAU and sales remaining solid. For “Stand My Heroes,” the Company announced future initiatives following its eighth anniversary, looking ahead to its 10th anniversary, and received considerable feedback. The Company will continue to operate each IP in ways that appeal to users while combining live events, such as stage productions and cast events, with merchandise and other initiatives, aiming to grow the IP as a whole rather than the games alone.」
“Break My Case” recorded its highest-ever sales during its first-anniversary event in May 2025. “Promise of Wizard” maintained solid MAU and sales, supported by the TV anime broadcast, while “Stand My Heroes” announced initiatives looking ahead to its 10th anniversary following its eighth anniversary. - FY2025RestatedAnnual report
「The Company will continue to operate each IP in ways that appeal to users while combining live events, such as stage productions and cast events, with media, merchandise and other initiatives, aiming to grow the IP as a whole rather than the games alone.」
The Company has reaffirmed its policy of pursuing long-term growth for each IP by combining events, media, merchandise and other initiatives rather than relying on the games alone. - FY2025-H1RestatedAnnual report
「The Company will continue to operate each game in ways that appeal to users while combining live events, such as stage productions and cast events, with media, merchandise and other initiatives, aiming to grow the IP as a whole rather than the games alone.」
The Company has reaffirmed its policy of pursuing long-term IP growth by combining live events, media and merchandise rather than relying on the games alone. - FY2024-Q3RestatedAnnual report
「Although the games currently in operation have reached maturity and sales have been sluggish, the Company will continue to operate them in ways that appeal to users while combining live events, such as stage productions and cast events, with media, merchandise and other initiatives, aiming to grow the IP as a whole rather than the games alone.」
While recognizing the maturity of its games in operation and sluggish sales growth, the Company has reaffirmed its policy of pursuing growth of the overall IP rather than the individual games by combining live events, media, merchandise and other initiatives. - FY2023RaisedAnnual report
「Enhance trust in IP and increase the number of IPs」
In addition to improving trust in existing IP, the Company has explicitly identified increasing the number of IPs as a growth strategy target, expanding the scope of its objectives beyond its previous focus on long-term growth and sequel development for each IP. - FY2021First statedAnnual report
「Going forward, in addition to creating new titles, the Company aims for long-term growth for each IP through sequel development for existing titles and other initiatives.」
The Company aims for long-term growth at the IP level by combining new titles with sequels to existing titles.