Expanding the Content Lineup

「We will proceed with the creation of new IP and development of new games, and advance initiatives aimed at medium- to long-term growth.」

「Enjoy a large-volume story event exclusive to the second anniversary! It will be delivered in 2 parts: the first half and the second half.」

「Going forward, while maintaining a thoroughly user-first approach in the operation of each IP, we will seek to enhance IP value by linking in-game initiatives with real-world events, such as stage productions and cast events, as well as merchandise. At the same time, we will proceed with the development of new titles, including large-scale development projects, and advance initiatives aimed at creating new IP and achieving medium- to long-term growth.」

「We are currently operating the game while reflecting user feedback, and in-game events are progressing smoothly. In the fourth quarter, we held a half-anniversary event and built momentum for the IP both inside and outside the game through initiatives linked to merchandise and real-world events.」

「For games currently in operation, including 『スタンドマイヒーローズ』 and 『魔法使いの約束』, we continued to return to a user-first perspective and focus on earning trust in our IP. For 『魔法使いの約束』, we partnered with Taiwan-based iSWEETY and proceeded with preparations for a Chinese-language release. For 『オンエア！』, we released 『オンエア！for Nintendo Switch』 on 26 July 2024.」

「Against this backdrop, in the mobile online game business, we returned to a user-first perspective and focused on earning trust in our IP. For 『スタンドマイヒーローズ』, we conducted various event initiatives, strengthened initiatives using the well-received “LIME” feature, and enhanced marketing. For 『魔法使いの約束』, we held regular in-game events, introduced the new-format “Sonatine Series,” and produced full voice-overs for past stories, receiving a strong response.」

「Against this backdrop, in the mobile online game business, we returned to a user-first perspective and focused on earning trust in our IP. 『スタンドマイヒーローズ』 marked its seventh anniversary, for which we conducted various anniversary initiatives and collaborated with a popular anime. For 『魔法使いの約束』, we held a campaign commemorating the completion of Part 2 of the story and collaboration projects involving IP owned by other companies, receiving a strong response.」

「Against this backdrop, in the mobile online game business, while existing titles struggled to gain momentum, we returned to a user-first perspective and focused on earning trust in our IP. In March, we released the Nintendo Switch version of 『ドラッグ王子とマトリ姫』, and in April we carried out a major renewal of 『スタンドマイヒーローズ』 and released the new title 『永久少年Side Project-トワイライトなスピカ-』.」

「We believe that continuing to provide attractive content with an unwavering user-first approach and expanding our target audience are important challenges that will lead to stable business growth. We will use the expertise cultivated through the planning, development and operation of mobile online games to create high-quality original works, while expanding our lineup of new works through collaboration with other companies, thereby working to build a stable portfolio.」

「A key challenge is to gather and analyze information on the markets in which the target audiences belong, identify their needs, launch new content that addresses those needs, and add or improve stories and features in existing content.」