New Product and Content Development through the “HOBONICHI MOTHER PROJECT”
First written in FY2020. 5 of 12 entries say "Restated". Latest entry: 2026-10-14.
No other company in this theme has enough history to compare yet.
- 2026-10-14AdvancedEarnings
「９回目の実施となるコンテンツのフェスティバル「生活のたのしみ展」を６月１日から新宿で開催し、「MOTHERのSUMMER」をはじめとする人気プロジェクトの出展」
MOTHER関連企画について、「生活のたのしみ展」への出展を通期実績として記載している。 - FY2026-H1AdvancedAnnual report
「Sales of the limited-time shop “MOTHER no Omise” and events such as “Detarame! Taroman Daihakurankai,” held at “Hobonichiyoubi,” continued to perform well.」
For MOTHER-related initiatives, the company opened the limited-time shop “MOTHER no Omise” and reported strong sales. - FY2025-H1AdvancedAnnual report
「In addition to exhibitors from popular projects including “MOTHER BAZAAAAR!!,” 57 stores participated, including new initiatives offering unique product selections such as “Things Yuriko Ishida Lives With,” and total sales reached a record high. “The Secrets of ‘MOTHER 2,’” an event commemorating the 30th anniversary of the release of “MOTHER 2”」
For MOTHER-related projects, the company exhibited at the “Seikatsu no Tanoshimi-ten” event and held an anniversary event at “Hobonichiyoubi.” - FY2024AdvancedAnnual report
「Products and events commemorating the 30th anniversary of “MOTHER 2: Gyiyg Strikes Back” under the “Hobonichi MOTHER Project” performed well.」
For the MOTHER project, whose sales had once declined and whose separate mention had disappeared, the company again launched anniversary products and events for the 30th anniversary and reported strong performance. - FY2023DroppedAnnual report
「Revenue from products other than planners remained broadly in line with the previous fiscal year.」
Although the “HOBONICHI MOTHER PROJECT” had been mentioned previously, it was not discussed separately in the fiscal-year explanation of performance for products other than planners, which were described as being broadly in line with the previous fiscal year overall. - FY2023-Q2RestatedAnnual report
「While the bedding brand “For Bears That Cannot Sleep” and the AR globe “Hobonichi Earth Ball” performed well, sales of apparel-related products and the MOTHER project declined.」
While the decline in MOTHER project sales continued to be reported, the bedding brand and Earth Ball continued to perform well. - FY2022-Q3Revenue DeclineAnnual report
「In addition to the application of revenue recognition accounting standards to part of the sales proceeds from the “Seikatsu no Tanoshimi-ten” event, sales of the “HOBONICHI MOTHER PROJECT” declined, resulting in a 4.0% decrease from the previous fiscal year.」
Sales of the “HOBONICHI MOTHER PROJECT” declined, resulting in a 4.0% year-on-year decrease for products other than planners as a whole. - FY2021RestatedAnnual report
「In particular, MOTHER-related products from the “HOBONICHI MOTHER PROJECT,” which began selling products in June 2020, continued to perform well, while」
The company stated that products related to the “HOBONICHI MOTHER PROJECT” continued to perform well. - FY2021-Q3RestatedAnnual report
「In particular, MOTHER-related products from the “HOBONICHI MOTHER PROJECT,” which began selling products in June of the previous fiscal year, continued to perform well, while」
The company stated that products related to the “HOBONICHI MOTHER PROJECT” continued to perform well. - FY2021-Q2RestatedAnnual report
「In particular, MOTHER-related products from the “HOBONICHI MOTHER PROJECT,” which began selling products in June of the previous fiscal year, continued to perform well, while」
The company stated that products related to the “HOBONICHI MOTHER PROJECT” continued to perform well. - FY2021-Q1RestatedAnnual report
「For products other than planners, MOTHER-related products from the “HOBONICHI MOTHER PROJECT,” which began selling products in June of the previous fiscal year, continued to perform well, while」
The company stated that products related to the “HOBONICHI MOTHER PROJECT” continued to perform well. - FY2020First statedAnnual report
「Revenue increased following the launch of MOTHER-related products through the “HOBONICHI MOTHER PROJECT,” which began this fiscal year.」
The new project launched during the fiscal year contributed to revenue growth through the launch of related products.