Diversification of sales through products other than planners, such as books and apparel

「「ほぼ日手帳」以外の商品については、売上高は1,930,338千円となりました。９回目の実施となるコンテンツのフェスティバル「生活のたのしみ展」を６月１日から新宿で開催し、「MOTHERのSUMMER」をはじめとする人気プロジェクトの出展だけでなく、「ぼくらがCASIOに弱いわけ」という読み物コンテンツをきっかけに企画した、時計と電卓のお店「毎日着替えるCASIO」など他には無い品揃えを実現した企画が52店舗が出展しました。売上も好調に推移しました。」

「Sales of products other than the "Hobonichi Techo" amounted to ¥841.593 million, down 27.3% year on year. This was due to a difference in the timing of the content festival "Seikatsu no Tanoshimi Ten," which was held in the same period of the previous year but is scheduled for June (the third quarter) of the current fiscal year, as well as a decline in sales of fashion-related products. Meanwhile, sales from the limited-time shop "MOTHER no Omise" and events such as "Deretama! Taroman Dai-Banpaku" held at "Hobonichiyobi" performed well.」

「Sales of products other than the "Hobonichi Techo" amounted to ¥2,282.585 million, up 9.9% from the previous fiscal year. Performance was particularly strong due to the content festival "Seikatsu no Tanoshimi Ten" and the "Hello! Good Buy!" sale, themed around "improving one's sense of affirmation in shopping for oneself," held at the "Hobonichi Online Store."」

「Sales of products other than the "Hobonichi Techo" amounted to ¥1,157.171 million, up 11.7% year on year. The eighth edition of the content festival "Seikatsu no Tanoshimi Ten" was held in Shinjuku from 9 January. In addition, although sales of fashion-related products declined, the newly launched original apparel brand "Taonaus," the camping brand "yozora," and the "Hobonichi Whiteboard Calendar" performed well.」

「The company's first camping brand, "yozora," and the 30th-anniversary products and events for "MOTHER 2: Giygas Strikes Back" under the "Hobonichi MOTHER Project" performed well.」

「Sales of products other than planners declined 5.7% year on year. Although sales increased due to the sale, sales of winter products such as apparel and bedding were sluggish, partly because of the unusually warm winter. In addition, the previous fiscal year saw the content festival "Seikatsu no Tanoshimi Ten," which brings together various shopping initiatives and events, held from 29 April, but sales declined this fiscal year because the event was not held. The next event is scheduled for January 2025.」

「Sales of non-planner products were broadly in line with the previous year's level. While sales of winter products such as apparel and bedding were sluggish, partly because of the unusually warm winter, sales of lifestyle goods such as the AR globe Hobonichi's Earth Ball also declined. The company will continue promoting existing projects, including weeksdays, a brand created in collaboration with stylist Masako Ito (伊藤まさこ), and the bedding brand Nemurenai Kuma no Tame ni, while focusing on developing products in new categories such as the camping project yozora.」

「Sales of non-planner products decreased 3.0% year on year. Fashion-related products performed well, while sales of lifestyle goods such as the AR globe Hobonichi's Earth Ball declined.」

「Sales of non-planner products were broadly in line with the previous fiscal year's level. The bedding brand Nemurenai Kuma no Tame ni performed well, and the Seikatsu no Tanoshimi-ten was held in Shinjuku for 7 days from 29 April. The event lasted 1 day longer than the previous one, brought together approximately 70 stores and projects, and achieved the highest total sales value to date. Apparel-related sales declined.」

「Sales of non-planner products increased 2.0% year on year. The bedding brand, Hobonichi's Earth Ball and the Seikatsu no Tanoshimi-ten contributed to growth, while apparel-related and MOTHER PROJECT sales declined. The Seikatsu no Tanoshimi-ten was held in Shinjuku from 29 April, one day longer than the previous event, bringing together approximately 70 stores and projects and achieving the highest total sales value to date.」

「Sales of non-planner products were broadly in line with the previous year's level. The bedding brand Nemurenai Kuma no Tame ni and the AR globe Hobonichi's Earth Ball performed well, while apparel-related and MOTHER PROJECT sales declined.」

「Among non-planner products, the bedding brand Nemurenai Kuma no Tame ni, launched in February 2022, performed well. The AR globe Hobonichi's Earth Ball also saw the launch of the new soccer-ball-style model Hobonichi's Earth Ball PLAY, while Hobonichi's Earth Ball Journey continued to perform well. However, sales decreased 1.9% year on year as apparel-related sales declined.」

「Among non-planner products, the weeksdays brand, created in collaboration with stylist Masako Ito (伊藤まさこ), and the bedding brand Nemurenai Kuma no Tame ni, launched during the current fiscal year, performed well. The Seikatsu no Tanoshimi-ten, held in Shinjuku for 6 days from 29 April, achieved the highest sales value to date. However, the application of the revenue recognition accounting standard meant that part of the event's sales was presented on a net basis. Together with declines in HOBONICHI MOTHER PROJECT and fashion sales, this resulted in a 4.3% year-on-year decrease.」

「Among non-planner products, the weeksdays brand, created in collaboration with stylist Masako Ito (伊藤まさこ), grew. In addition, the live Seikatsu no Tanoshimi-ten was held in Shinjuku for 6 days from 29 April, its first live event in 3 years, and achieved the highest sales value to date. However, some sales at the Seikatsu no Tanoshimi-ten were subject to the revenue recognition accounting standard and presented on a net basis. In addition, sales of the HOBONICHI MOTHER PROJECT declined, resulting in a 4.0% year-on-year decrease.」

「Sales of non-planner products decreased 20.5% year on year, partly because the Seikatsu no Tanoshimi-ten, held online in October of the previous year, was not held during the current second-quarter cumulative period. The company plans to hold the Seikatsu no Tanoshimi-ten during the third quarter of the current fiscal year. In February, Hobonichi's Earth Ball began a collaboration with the Poplar Dia series published by Poplar Publishing. Three new categories, an animal encyclopedia, a dinosaur encyclopedia and world heritage sites, were added to the AR app. Its broad range of 23 types of content is increasingly being used in educational settings as a new learning tool, while active media exposure has expanded wholesale channels.」

「Sales of non-planner products decreased 22.2% year on year, partly because the Seikatsu no Tanoshimi-ten, held online during the first-quarter cumulative period of the previous fiscal year, was not held during the current first-quarter cumulative period. The HOBONICHI MOTHER PROJECT continued to launch new MOTHER-related products. Since substantially renewing the globe itself and its dedicated app, the company has also increased media exposure and expanded wholesale channels for Hobonichi's Earth Ball.」

「MOTHER-related products under the HOBONICHI MOTHER PROJECT, which began sales in June 2020, continued to perform well. Sales also increased significantly as wholesale distribution of the renewed Hobonichi's Earth Ball, including substantial updates to the globe itself and its dedicated app, expanded. Sales of non-planner products increased 16.3% year on year.」

「MOTHER-related products under the HOBONICHI MOTHER PROJECT, which began sales in June of the previous fiscal year, continued to perform well. Sales also increased significantly as wholesale distribution of the renewed Hobonichi's Earth Ball, including substantial updates to the globe itself and its dedicated app, expanded. Sales of non-planner products increased 50.8% year on year.」

「Among non-planner products, sales exceeded the previous year's level across apparel, miscellaneous goods, food and other categories. MOTHER-related products under the HOBONICHI MOTHER PROJECT, which began sales in June of the previous fiscal year, continued to perform well. Sales also increased significantly as wholesale distribution of the renewed Hobonichi's Earth Ball, including substantial updates to the globe itself and its dedicated app, expanded. Sales of non-planner products increased 58.9% year on year.」

「Sales of non-planner products increased 39.4% year on year.」

「Among non-planner products, fashion-related sales performed well, including the weeksdays brand created in collaboration with stylist Masako Ito (伊藤まさこ). Sales also increased with the launch of MOTHER-related products under the HOBONICHI MOTHER PROJECT, which began this fiscal year.」

「Among non-planner products, sales increased at the weeksdays brand, a collaboration with stylist Masako Ito (伊藤まさこ), and at the two stores opened at Shibuya PARCO, which reopened in November 2019. However, overall consumer sentiment weakened, some apparel products fell short of sales expectations, and the previous year's second-quarter cumulative period included a traveling exhibition of the third Seikatsu no Tanoshimi-ten at Hankyu Umeda Main Store in Osaka, whereas no such event was held in the current second-quarter cumulative period. As a result, sales decreased 5.9% year on year.」

「Among non-planner products, fashion apparel, miscellaneous goods and other products created through collaborations with stylists and brands performed well. These included weeksdays, a collaboration with stylist Masako Ito (伊藤まさこ), whose work is based on everyday life, including cooking and household goods, and O2, a series creating “distinctive new standards.” However, some apparel products fell short of sales expectations because of weather conditions and a temporary decline in consumption following the consumption tax increase. In addition, the previous year's first quarter included a traveling exhibition of the third Seikatsu no Tanoshimi-ten at Hankyu Umeda Main Store in Osaka, whereas no such event was held in the current first quarter. As a result, sales decreased 14.5% year on year.」

「Among non-planner products, fashion apparel, miscellaneous goods and other products created through collaborations with stylists, brands and designers performed well. These included weeksdays, a collaboration with stylist Masako Ito (伊藤まさこ), whose work is based on everyday life, including cooking and household goods; O.2, a series creating “distinctive new standards”; and LDKWARE, a collaboration with the apparel brand YAECA themed around a “home uniform” for the living room, dining room and kitchen. In addition, the publication of Iwata-san, a compilation of the words of Satoru Iwata (岩田聡), former Representative Director and President of Nintendo Co.,Ltd., and the launch of the new Curry no Ongaeshi Curry series of retort curries contributed to an 18.7% year-on-year increase and to higher sales for the fiscal year.」

「The newly launched Hobonichi retort curry, Curry no Ongaeshi Curry (Chicken), which was offered for advance sale here, was purchased in more than 10,000 servings. Sales also began on the website Hobo Nikkan Itoi Shimbun in May.」

「The company also launched the new product Hobonichi's Earth Ball in December 2017. Unlike an ordinary globe, it is made of a lightweight, soft material. When a smartphone or tablet with the dedicated app installed is held over it, AR technology provides access to photographs, videos, text and other content from around the world.」

「The company also launched the new product Hobonichi's Earth Ball in December 2017. Unlike an ordinary globe, it is made of a lightweight, soft material. When a smartphone or tablet with the dedicated app installed is held over it, AR technology provides access to photographs, videos, text and other content from around the world. The product performed well in both direct and wholesale sales, contributing to sales growth.」

「The company also launched the new product Hobonichi's Earth Ball in December. Unlike an ordinary globe, it is made of a lightweight, soft material. When a smartphone or tablet with the dedicated app installed is held over it, AR technology provides access to photographs, videos, text and other content from around the world. The product performed well in both direct and wholesale sales, contributing to sales growth.」

「The company also conducted advance sales of the new products Hobonichi's Earth Ball and Hobonichi 5-Year Techo, which were launched in December.」

「Sales increased, helped by newly published books, new apparel products and other items.」

「Sales increased, helped by newly published books, new apparel products and other items, offsetting the decline in Hobonichi Techo sales.」

「Sales of non-planner products increased, helped by newly published books and new apparel products, offsetting the decline in Hobonichi Techo sales.」