Komori
Hobonichi (3560) · InitiativeAdvanced

Expanding the customer base by broadening domestic and overseas sales channels

First written in FY2017. 19 of 32 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-10-14.

32entries
10years
2from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2018-Q2 – FY2019-Q3AdvancedFY2022-Q1 – FY2024-Q2AdvancedFY2024 – 2026-10-142017: 12018: 420182019: 320192020: 320202021: 420212022: 320222023: 420232024: 420242025: 220252026: 42026
Same theme, other companies
Expanding Online Sales Channels Through Multiple E-Commerce Sites and Third-Party MarketplacesA theme 80 companies write about · 0 as a headwind · 88 as a tailwind

46 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 80 companies compared. The sentences above are computed from all 80.
Full recordFilings, disclosures and news, newest first
  1. 2026-10-14AdvancedEarnings

    「販路については、自社ECサイト「ほぼ日オンラインストア」のみならず、Amazon(国内・海外)や楽天市場など外部ECサイトでの取扱を拡充するほか、国内外の取組先への卸販売を通して、より多くのユーザーが普段利用する場所で「ほぼ日手帳」を購入できる環境を構築しています。」

    自社EC、外部EC、国内外の卸販売を通じた購入接点の拡大を継続している。
  2. 2026-09-24Advancednews.yahoo.co.jp

    「In addition to selling the 14-item collection of notebooks and stationery created in collaboration with the popular character "Suica Penguin" at this store, reservations will also be accepted through GRANSTA MALL, the official online shop of GRANSTA, the JR Tokyo Station station retail complex, from 24 September (Thursday) to 31 October (Saturday).」

    It was reported that the company is expanding its domestic sales channels through sales at the new store and limited-time reservation sales via the official online shop.
  3. 2026-06-26AdvancedM&A and Subsidiary Changes

    「The purpose is to strengthen the Company's management base as it expands its business in North America.」

    The company resolved to make a capital increase in its U.S. subsidiary, Hobonichi Inc., to expand its North American business, presenting the strengthening of the management platform for its overseas business as a specific measure.
  4. FY2026-H1AdvancedAnnual report

    「In addition to its own e-commerce site, the company expanded external e-commerce channels such as Amazon and Rakuten Ichiba, as well as domestic and overseas wholesale channels, creating an environment in which more users could purchase Hobonichi Techo at places they regularly use. As a result, domestic sales of Hobonichi Techo were ¥2,271,504 thousand, up 24.2% year on year, and overseas sales were ¥3,273,306 thousand, up 38.4% year on year.」

    In addition to its own e-commerce site, the company expanded external e-commerce channels such as Amazon and Rakuten Ichiba, as well as domestic and overseas wholesale channels, and sales of its planners grew both domestically and overseas.
  5. FY2025AdvancedAnnual report

    「Regarding sales channels, the company is expanding availability not only through its own e-commerce site, the Hobonichi Online Store, but also through external e-commerce sites such as Amazon (Japan and overseas), Rakuten Ichiba and Tmall Global. It is also creating an environment in which more users can purchase Hobonichi Techo at places they regularly use by selling wholesale to partners in Japan and overseas.」

    In addition to its own e-commerce site, the company expanded external e-commerce channels such as Amazon, Rakuten Ichiba and Tmall Global, as well as domestic and overseas wholesale channels, broadening points of purchase.
  6. FY2025-H1AdvancedAnnual report

    「Regarding sales channels, the company is expanding availability not only through its direct-to-consumer e-commerce site, the Hobonichi Store, but also through external e-commerce sites such as Amazon (Japan and overseas), Rakuten Ichiba and Tmall Global. It is also creating an environment in which more users can purchase Hobonichi Techo at places they regularly use by selling wholesale to partners in Japan and overseas. In addition, it held “Hobonichi Techo Meeting Caravan” events to interact with local users in major overseas cities such as New York and London.」

    In addition to its own e-commerce site, the company expanded external e-commerce channels such as Amazon, Rakuten Ichiba and Tmall Global, as well as domestic and overseas wholesale channels, and held interaction events in major overseas cities.
  7. FY2024AdvancedAnnual report

    「As a result, sales of the 2024 edition reached a record 900,000 copies, and cumulative sales exceeded 10 million copies. Overseas, direct sales increased 29.3% and wholesale sales increased 35.7%, growing substantially mainly in North and Central America and Europe. Overseas sales accounted for 52.0% of Hobonichi Techo sales, an increase of 4.3 percentage points from the previous fiscal year.」

    The company expanded development of English-language products for overseas markets, Global-e, social media, sales channels and in-person events, resulting in growth in overseas direct and wholesale sales and an increase in the proportion of overseas sales.
  8. FY2024-Q3RestatedAnnual report

    「In Japan, the company is strengthening sales through external e-commerce sites other than the Hobonichi Store so that more customers can purchase its products.」

    In Japan, the company continues to strengthen sales through external e-commerce sites other than its own e-commerce site, expanding its customer base and sales channels.
  9. FY2024-Q2AdvancedAnnual report

    「In Japan, the company is strengthening sales through external e-commerce sites other than the Hobonichi Store so that more customers can purchase its products. It will continue to expand sales channels worldwide and improve convenience at the time of purchase to drive overseas sales growth.」

    In Japan, the company is strengthening sales through external e-commerce sites, while overseas it continues to expand sales channels worldwide and improve convenience at the time of purchase.
  10. FY2024-Q1AdvancedAnnual report

    「In Japan, the company is strengthening sales through external e-commerce sites other than its own Hobonichi Store so that more customers can purchase its products. Interest in Hobonichi Techo remains high in Europe and the United States, and the company is expanding awareness by strengthening English-language support for Hobonichi Techo-related content and social media and holding overseas exhibitions. It will continue to expand sales channels worldwide and improve convenience at the time of purchase to drive overseas sales growth.」

    To expand its domestic and overseas customer bases and sales channels, the company is increasing external e-commerce sales, holding overseas exhibitions, expanding English-language support and improving the convenience of cross-border D2C e-commerce, while the proportion of overseas sales rose to 53.5%.
  11. FY2023AdvancedAnnual report

    「In August, the company introduced a service for cross-border D2C e-commerce that expanded the range of languages, currencies and payment methods supported by its direct-to-consumer e-commerce site. It will continue to promote overseas sales growth by creating an environment that makes purchasing easier for users.」

    To expand its overseas customer base and sales channels, the company introduced a cross-border D2C e-commerce service to its direct-to-consumer e-commerce site and expanded the range of languages, currencies and payment methods supported.
  12. FY2023-Q3AdvancedAnnual report

    「In addition, overseas sales increased substantially year on year, with direct sales up 32.5% and wholesale sales up 58.9%, mainly in North and Central America and Europe. Overseas sales accounted for 49.2% of Hobonichi Techo sales, an increase of 1.5 percentage points year on year.」

    Regarding overseas sales channels, direct sales increased 32.5% year on year and wholesale sales increased 58.9%, mainly in North and Central America and Europe, while the proportion of overseas sales rose to 49.2%.
  13. FY2023-Q2AdvancedAnnual report

    「In particular, overseas sales increased substantially year on year, with direct sales up 32.1% and wholesale sales up 98.9%, mainly in North and Central America. Overseas sales accounted for 49.6% of Hobonichi Techo sales, an increase of 2.0 percentage points from the previous fiscal year.」

    Through overseas sales channels, both direct sales and wholesale grew, mainly in North and Central America, and the proportion of overseas sales rose to 49.6%. The company is also expanding its English-language product lineup and improving the convenience of its cross-border e-commerce site.
  14. FY2023-Q1AdvancedAnnual report

    「In addition, the range of English-language products was expanded from the 2023 edition, and overseas sales increased 29.4% year on year, led by North America and Central America, including a 27.5% increase in direct sales and a 55.3% increase in wholesale sales. Going forward, the Company will provide better services, including by improving the convenience of its cross-border e-commerce site, to expand its overseas user base.」

    Through overseas sales channels, both direct sales and wholesale grew, mainly in North and Central America, and the company is expanding its English-language product lineup and improving the convenience of its cross-border e-commerce site.
  15. FY2022AdvancedAnnual report

    「Overseas sales of the Hobonichi Techo increased 22.3% from the previous fiscal year, comprising a 21.3% increase in direct sales and a 28.5% increase in wholesale sales. The overseas sales mix rose to 46.0%, up 4.8 percentage points from the previous fiscal year. The Company will continue to enhance overseas content and expand its range of English-language products to further raise awareness among overseas users.」

    Through overseas sales channels, both direct sales and wholesale grew, and the proportion of sales generated overseas also increased. The company is using expanded overseas content and English-language products to broaden its sales channels and customer base.
  16. FY2022-Q3AdvancedAnnual report

    「Sales increased year on year as domestic wholesale sales performed well and overseas sales grew, particularly in North America and Central America, amid rising awareness. The Company is also enhancing overseas content to further expand awareness among overseas users.」

    In addition to strong sales through domestic wholesale channels, awareness and sales expanded overseas, mainly in North and Central America, and the company is also enhancing content for overseas users.
  17. FY2022-Q1AdvancedAnnual report

    「Sales through overseas channels grew, mainly in North and Central America and Asia, as awareness of Hobonichi Techo expanded. From the 2022 edition, the company newly launched a weekly-format “weeks (Simplified Chinese edition)” in Greater China. It is also enhancing content for overseas users to further broaden awareness.」

    Sales through overseas channels grew, mainly in North and Central America and Asia, while the company launched a Simplified Chinese edition for Greater China and continued to enhance content for overseas users.
  18. FY2021RestatedAnnual report

    「Sales of the Company's core product, the Hobonichi Techo, declined through domestic wholesale channels partly because of the impact of COVID-19, while overseas sales grew, led by North America, Central America and Greater China.」

    The company continues to report sales growth through overseas sales channels, particularly in North and Central America and Greater China.
  19. FY2021-Q3RestatedAnnual report

    「By sales channel, wholesale sales declined partly because of the impact of COVID-19, while sales through directly operated channels, particularly in Greater China, North America and Central America, performed well overseas.」

    The company continues to state that sales through overseas directly operated channels, particularly in Greater China and North and Central America, remained strong.
  20. FY2021-Q2RestatedAnnual report

    「By sales channel, wholesale sales declined partly because of the impact of COVID-19, while sales through directly operated channels, particularly in Greater China, North America and Central America, performed well overseas.」

    Regarding the expansion of domestic and overseas sales channels, the company continues to state that sales through overseas directly operated channels, particularly in Greater China and North and Central America, remained strong.
  21. FY2021-Q1AdvancedAnnual report

    「By sales channel, wholesale sales declined partly because of the impact of COVID-19, while sales through directly operated channels, particularly in Greater China, North America and Central America, performed well overseas.」

    The company states that sales through its overseas directly operated channels remained strong, particularly in Greater China and North and Central America.
  22. FY2020RestatedAnnual report

    「The company will expand its customer base and build relationships by strengthening existing domestic sales channels, developing new ones, enhancing its own foreign-language content for overseas markets and developing sales channels suited to major countries.」

    The company continues to identify measures to expand its customer base through existing and new domestic and overseas sales channels and foreign-language content as an issue to address.
  23. FY2020-Q2RestatedAnnual report

    「Beginning this fiscal year, the Company consolidated direct shipments to mainland China into Tmall Global, Alibaba's cross-border e-commerce platform, and is steadily building brand awareness under a strong partnership.」

    The company continues to describe measures to expand domestic and overseas sales channels, including consolidating its China sales channel into Tmall Global and strengthening brand penetration through that channel.
  24. FY2020-Q1RestatedAnnual report

    「The Company consolidated direct shipments to mainland China into Tmall Global, Alibaba's cross-border e-commerce platform, and is steadily building brand awareness under a strong partnership.」

    The company continues to state that its China sales channel has been consolidated into Tmall Global and that it is strengthening brand penetration through that channel.
  25. FY2019AdvancedAnnual report

    「For sales channels serving China, the Company consolidated its distribution route in August 2019 into Tmall Global, Alibaba's cross-border e-commerce platform.」

    For overseas sales channels targeting China, the company implemented a specific channel restructuring by consolidating them into Tmall Global.
  26. FY2019-Q3RestatedAnnual report

    「Sales through Amazon.com in the United States and the official store in China also performed well.」

    Regarding sales-channel development suited to major overseas markets, the company continues to report sales activity on Amazon.com in the United States and through its official store in China.
  27. FY2019-Q2RestatedAnnual report

    「Sales through Amazon.com in the United States and the official store in China also performed well.」

    Regarding sales-channel development suited to major overseas markets, the company continues to report sales activity on Amazon.com in the United States and through its official store in China.
  28. FY2018RestatedAnnual report

    「The company will expand its customer base and build relationships by strengthening existing domestic sales channels, developing new ones, enhancing its own foreign-language content for overseas markets and developing sales channels suited to major countries.」

    The company continues to identify expanding the customer base through domestic and overseas sales-channel development and stronger foreign-language content as an issue to address.
  29. FY2018-Q3RestatedAnnual report

    「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」

    Regarding sales-channel development suited to major overseas markets, the company continues to report the opening of official stores on Amazon.com in the United States and WeChat in China.
  30. FY2018-Q2RestatedAnnual report

    「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」

    Regarding sales-channel development suited to major overseas markets, the company continues to report the opening of official stores on Amazon.com in the United States and WeChat in China.
  31. FY2018-Q1AdvancedAnnual report

    「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」

    Regarding overseas sales-channel development, the company reported the specific progress of opening official stores on Amazon.com in the United States and WeChat in China.
  32. FY2017First statedAnnual report

    「The company will expand its customer base and build relationships by strengthening existing domestic sales channels, developing new ones, enhancing its own foreign-language content for overseas markets and developing sales channels suited to major countries.」

    The company identifies expanding its customer base through existing and new domestic sales channels, foreign-language content for overseas markets and sales channels targeting major countries as specific issues to address.
Moved together

"Expanding the Hobonichi Techo lineup and purchasing convenience" moved the same way as this thread, in the same document, in 17 of its 32 moves.

171615121111★123456
  1. ★This thread
  2. 1Expanding the Hobonichi Techo lineup and purchasing convenience17×
  3. 2Increasing Awareness Among International Users Through English-Language Content and Chinese Social Media16×
  4. 3Building a place where people enjoy gathering and monetizing it through merchandise sales15×
  5. 4Opening of a classical studies program by "Hobonichi School"12×
  6. 5Increase in sales of the “Hobonichi Techo 2017 Edition”11×
  7. 6Operation of a Cultural Information Center and Event Space at Shibuya PARCO11×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Hobonichi's next results are scheduled for 2026-10-14. Read the earnings preview It last moved in the Earnings of 2026-10-14: "Advanced".
Expanding the customer base by broadening domestic and overseas sales channels | Hobonichi Co.,Ltd. (3560) | Komori