Operation of a Cultural Information Center and Event Space at Shibuya PARCO

「渋谷PARCOで開催した期間限定ショップ「MOTHERのおみせ」や「ほぼ日曜日」で開催した「でたらめ！タローマン大万博」等の売上が好調に推移しました。」

「Meanwhile, sales at the limited-time “MOTHER Shop” and “The Great Taro-man Expo: Nonsense!” held at HOBONICHI Sunday (ほぼ日曜日), among others, remained strong.」

「At HOBONICHI Sunday (ほぼ日曜日), “The Secrets of MOTHER 2,” an event marking the 30th anniversary of the release of MOTHER 2; an exhibition where visitors could experience the seek-and-find picture book “I SPY,” which attracted approximately 20,000 visitors, the highest number ever; and the “Winter Local Ice Cream Festival,” featuring more than 70 varieties of regional ice cream sourced from across Japan, attracted considerable attention. Both visitor numbers and sales increased year on year.」

「At HOBONICHI Sunday (ほぼ日曜日), numerous events, including an exhibition of original artwork for a song-and-art book by Spitz vocalist Masamune Kusano (草野マサムネ) and artist junaida (junaida), were well attended, and both visitor numbers and sales increased year on year.」

「At Shibuya PARCO's “Hobo Nichiyobi,” we held “Secret Stranger,” an exhibition of original artwork from “Himitsu Stranger,” a picture book created by Spitz's Masamune Kusano (草野マサムネ) and artist junaida, and welcomed more than 12,000 visitors. At “TOBICHI,” we also held sales events for shoes and accessories, exhibitions of original artwork and other events.」

「At Shibuya PARCO's “Hobo Nichiyobi,” we held “Which One?,” an experiential exhibition in which visitors solved quizzes while exploring the works of wood-carving artist Kiborinokonno. Many people visited the exhibition. At “TOBICHI,” we held a launch event for “Hobonichi Techo 2024 spring” and a photography exhibition by photographer Yamauchi Yu (山内悠).」

「At Shibuya PARCO's “Hobo Nichiyobi,” we held “6DOORS,” an experiential exhibition with fashion brand ANREALAGE, from September to early October, as well as “It Might Be an Apple-Picking Exhibition” in November, an event where visitors could enjoy picking a variety of apples indoors that had also been well received the previous year. At “TOBICHI,” we held, among other events, a photography exhibition by photographer Yajima Osamu (矢嶋修).」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we held “The Art of Shimatsu,” which originated from artist Yasumasa Morimura’s (森村泰昌) idea of “whether art can be properly put away,” from mid-March through mid-April. We also held “Things Inside the House,” an exhibition and sales event for products previously offered through “weeksdays,” content produced by stylist Masako Ito (伊藤まさこ). At TOBICHI, we held “I Want to See What Happens Next in HIDARI!,” an exhibition introducing the appeal of stop-motion animation.」

「At Hobo Nichiyobi in Shibuya PARCO, the company held the MOTHER Museum from mid-December to mid-January and the “Makino Botanical Garden Has Arrived” exhibition in February. At TOBICHI, it held a launch event for Hobo Nikkan Planner 2023 spring.」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we held “The Apple-Picking, Maybe Exhibition 2022” from mid-November through early December. The illustrations and goods created by illustrator Shinsuke Yoshitake (ヨシタケシンスケ), together with the extraordinary indoor experience, became popular on social media.」

「HOBONICHI Culture (ほぼ日カルちゃん) at Shibuya PARCO closed at the end of March 2022. Going forward, we will move the activity online and provide cultural information on the web.」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we held “The Great Museum of Lies: The 200-Million-Year History of Capsule Toys” from mid-February through the latter half of March. The exhibition, in which everything was a “lie” and which was produced by filmmaker Ryo Fujii (藤井亮), attracted considerable attention and many visitors. At TOBICHI, we held numerous product-related events, including “The Shop of Dogu, Haniwa and Mount Fuji,” linked to the collaboration with the Tokyo National Museum for HOBONICHI Techo Spring, and “The Shop of Things That Keep You Warm,” featuring goods such as belly warmers.」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we held “#Hotel Kawashima,” an interactive exhibition planned with comedian Akira Kawashima (川島明) of the comedy duo Kirin serving as manager, from mid-September through early November. It attracted many visitors. As the exhibition spread on social media, it also reached people who normally have little contact with HOBONICHI, and many people enjoyed it.」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we held “MOTHER Square,” where MOTHER merchandise was brought together in July and visitors could enjoy the world of MOTHER, attracting many visitors. From July through August, we also held “YOKOO LIFE,” an exhibition by artist Tadanori Yokoo (横尾忠則).」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we held “Doraemon: Enlarged Viewing Exhibition of a Single Panel” from March through April. It attracted visitors across a broad range of ages, and sales of related goods, including original T-shirts, were strong, making it a lively event. In May, we held “First Encounter with Daido Moriyama,” an exhibition by photographer Daido Moriyama (森山大道). At TOBICHI Tokyo, we held an exhibition of graphic designer Masayoshi Nakajo’s (中條正義) work in the gallery space, as well as pop-up stores in collaboration with various brands.」

「At “Hobo Nichiyobi” in Shibuya PARCO, the “Words from MOTHER and the Shop” exhibition was held to coincide with the launch of “Words from MOTHER,” a book containing all the words from the three previous games in the “MOTHER” series. We were also able to hold a wide range of events, including “The Knitting Wilderness: Mariko Mikuni Exhibition,” which traced the 20-year career of knitwear designer Mariko Mikuni (三國万里子), while implementing measures to prevent the spread of COVID-19.」

「At HOBONICHI Sunday (ほぼ日曜日) at Shibuya PARCO, we were able to hold numerous events while implementing measures against COVID-19, including “1,741 Hometowns,” a photography exhibition by Katsusuke Nishina (仁科勝介), who visited every municipality in Japan; “With Makoto Wada,” an exhibition of original artwork by Makoto Wada (和田誠); and “Mitsuhiko Sasao FLOWERS,” a project marking HOBONICHI Sunday’s first anniversary.」

「At HOBONICHI Sunday (ほぼ日曜日), which opened in November 2019, we held numerous events that took advantage of the Shibuya PARCO “space” as a place to meet people unfamiliar with HOBONICHI. These included Tsuzuku no Tsuzuki, a related event to the “minä perhonen / Akira Minagawa: Tsuzuku” exhibition held at the Museum of Contemporary Art Tokyo, and “Hiroshi Hatano: Words and Photographs,” an exhibition by photographer Hiroshi Hatano (幡野広志).」

「At HOBONICHI Sunday (ほぼ日曜日), we provided free online streaming of the planned talk events and other programs. At HOBONICHI Culture (ほぼ日カルチャん), we collected goods from canceled or postponed exhibitions and art shows and sold them online. At TOBICHI, we streamed online an exhibition without visitors featuring all the works submitted for “Akko-chan and Itoi.”, the inaugural project for HOBONICHI Sunday, and sold the works online.」

「At HOBONICHI Sunday (ほぼ日曜日), the event space at Shibuya PARCO that opened in November 2019, we held numerous events that took advantage of the Shibuya PARCO venue as a place to meet people unfamiliar with HOBONICHI. These included Tsuzuku no Tsuzuki, a related event to the “minä perhonen / Akira Minagawa: Tsuzuku” exhibition held at the Museum of Contemporary Art Tokyo, a words-and-photographs exhibition by photographer Hiroshi Hatano (幡野広志), and the “From the North Country” exhibition, which attracted more than 10,000 visitors.」

「In November, the Company opened stores at the renovated Shibuya PARCO. It operates two stores: "Hobonichi Culturen," which introduces things that Hobonichi finds interesting as a "Tokyo cultural information center," and "Hobonichiyoubi," an event space for exhibitions, live performances, shopping and other activities.」