Expanding the Hobonichi Techo lineup and purchasing convenience

「新たに「たまごっち」や『ムーミン』、2026年には初となる『名探偵コナン』の手帳、周辺文具の販売を実施する等、多種多様なコラボレーションが実現したほか、ほぼ日手帳にぴったりの文具シリーズ「TSUKI no IRO」等周辺文具の拡充を行いました。」

「In addition to selling the 14-item collection of notebooks and stationery created in collaboration with the popular character "Suica Penguin" at this store, reservations will also be accepted through GRANSTA MALL, the official online shop of GRANSTA, the JR Tokyo Station station retail complex, from 24 September (Thursday) to 31 October (Saturday).」

「For the “Hobonichi Techo,” we have continued to collaborate with a wide range of brands, IP owners and artists to create a new brand that can reach a broad range of users. In the 2026 edition, collaborations continued with “ONE PIECE magazine” and illustrator Yumi Kitagishi, while new collaborations were realized with “Tamagotchi,” “Moomin” and, for the first time in 2026, “Detective Conan,” along with sales of related stationery and other products.」

「For the “Hobonichi Techo,” we have continued to collaborate with a wide range of brands, IP owners and artists to create a new brand that can reach a broad range of users. In the 2026 edition, collaborations continued with “ONE PIECE magazine” and illustrator Yumi Kitagishi, while new collaborations were realized with “Tamagotchi,” “Moomin” and, for the first time in 2026, “Detective Conan,” along with sales of related stationery and other products.」

「With more than 350 new Techo and stationery items, the 2025 edition became the largest product lineup in the Company's history.」

「For the 2025 edition, the Company continued its collaborations with ONE PIECE magazine and illustrator Yumi Kitagishi, and added a diverse range of collaborations including the TV anime SPY×FAMILY and Paddington™. It also expanded related stationery such as covers, pencil boards and stickers. With more than 350 new Techo and stationery items, the 2025 edition became the largest product lineup in the Company's history.」

「The 2024 edition featured a diverse range of collaborations, including ONE PIECE magazine and illustrator Yumi Kitagishi, while the 2025 edition added the TV anime SPY×FAMILY and Paddington™.」

「During the cumulative third quarter, the Company began selling its core product, the Hobonichi Techo 2024, as usual from 1 September 2023, followed by the April-start version, Hobonichi Techo 2024 spring, from 1 February 2024. In January, it held its first sale in 3 years on its own e-commerce site, Hobonichi Store, to give more people an opportunity to try its products.」

「During the cumulative second quarter, the Company began selling its core product, the Hobonichi Techo 2024, as usual from 1 September 2023, followed by the April-start version, Hobonichi Techo 2024 spring, from 1 February 2024. In January, it held its first sale in 3 years on its own e-commerce site, Hobonichi Store, to give more people an opportunity to try its products.」

「The Hobonichi Techo has continued to collaborate with brands, IP owners and artists. During the cumulative first quarter, the Company continued its collaboration with ONE PIECE magazine, which had generated a strong response in the previous year, and launched one-page-per-day Techo books and covers, as well as original stationery. The Company will continue to pursue a diverse range of collaborations through which both its partners and the Company can reach new customers. In Japan, it is also strengthening sales through external e-commerce sites other than its own e-commerce site, Hobonichi Store, so that more customers can purchase its products.」

「The Hobonichi Techo has continued to collaborate with brands, IP owners and artists to reach a broad range of users. During the fiscal year, the one-page-per-day Techo book and covers produced in collaboration with ONE PIECE magazine generated a strong response and led to an increase in new users.」

「The Hobonichi Techo has continued to collaborate with brands, IP owners and artists to reach a broad range of customers. During the cumulative third quarter, the one-page-per-day Techo book and covers produced in collaboration with ONE PIECE magazine generated a strong response and led to an increase in new customers. In response to growing interest in the Hobonichi Techo in Europe and North America, the Company strengthened its English-language content and social media presence for Hobonichi Techo-related materials, expanded its sales channels, and newly launched English-language Techo books in the Cousin and Weeks sizes.」

「Against this backdrop, the Company's core product, the Hobonichi Techo 2023, went on sale as usual from 1 September 2022, followed by the April-start version, Hobonichi Techo 2023 spring, from 1 February 2023. In December, the Company launched the Hobonichi Techo HON, a hard-cover Techo integrating the Techo book and cover.」

「Against this backdrop, the Company's core product, the Hobonichi Techo 2023 edition, went on sale as usual from 1 September 2022. Domestic direct and wholesale sales of the Hobonichi Techo increased 26.9% year on year, with both Techo books and covers performing well. In particular, the one-page-per-day Techo book and covers produced in collaboration with ONE PIECE magazine generated a strong response. The Company also opened a pop-up store at Shibuya Hikarie, which attracted many visitors. In addition, the range of English-language products was expanded from the 2023 edition, and overseas sales increased 29.4% year on year, led by North America and Central America, including a 27.5% increase in direct sales and a 55.3% increase in wholesale sales.」

「Techo-related goods also increased, including the Drawer Pouch and the Hobonichi Note, which won an Excellence Award in the Functional Design category at the 31st Japan Stationery Awards 2022 and the Product Design category of the Red Dot Design Award 2022, one of the world's three major design awards.」

「Beginning with the 2022 edition, the weekly-type Weeks (Simplified Chinese edition) was newly launched in Greater China.」

「By product, sales of the Techo books and covers increased from the previous fiscal year, but because there were no new Drawer Pouch products this fiscal year, sales of Techos and Techo-related goods overall declined 1.7% from the previous fiscal year.」

「Against this backdrop, the Company's core product, the Hobonichi Techo, went on sale for the 2021 edition as usual from 1 September 2020 during the cumulative third quarter through the Company's online store, the official “hobonichi” flagship store on Tmall Global, and brick-and-mortar retailers including Loft. Sales volumes and sales of the Hobonichi 5-Year Techo and the Cousin (Simplified Chinese edition), which began sales this fiscal year, performed well, while the Original (excluding the Simplified Chinese edition) and Cousin (excluding the Simplified Chinese edition) declined.」

「Against this backdrop, the Company's core product, the Hobonichi Techo, went on sale for the 2021 edition as usual from 1 September 2020 through the Company's online store, the official “hobonichi” flagship store on Tmall Global, and brick-and-mortar retailers including Loft. Sales volumes and sales of the Hobonichi 5-Year Techo and the Cousin (Simplified Chinese edition), which began sales this fiscal year, performed well, while the Original (excluding the Simplified Chinese edition) and Cousin (excluding the Simplified Chinese edition) declined.」

「Against this backdrop, the Company's core product, the Hobonichi Techo, went on sale for the 2021 edition as usual from 1 September 2020 through the Company's online store, the official “hobonichi” flagship store on Tmall Global, and brick-and-mortar retailers including Loft. Sales volumes and sales of the Hobonichi 5-Year Techo and the Cousin (Simplified Chinese edition), which began sales this fiscal year, performed well, while the Original (excluding the Simplified Chinese edition) and Cousin (excluding the Simplified Chinese edition) declined.」

「For the Hobonichi Techo, sales volumes and sales of the Original (Simplified Chinese edition) and the new monthly notebook Techo day-free performed well, while the Original (excluding the Simplified Chinese edition), Cousin and Hobonichi 5-Year Techo declined.」

「The number of Drawer Pouches sold and their sales increased year on year, partly because sales of the new Drawer Pouch Pocket began.」

「Against this backdrop, the Company's core product, the Hobonichi Techo, went on sale for the 2020 edition as usual from 1 September 2019 through the Company's online store, the official “hobonichi” flagship store on Tmall Global, and brick-and-mortar retailers including Loft. The Weeks series, the Simplified Chinese edition of the Hobonichi Techo, and the new monthly notebook Techo day-free performed well, while the Original, Cousin and Hobonichi 5-Year Techo declined.」

「The Weeks series, the new large Hobonichi 5-Year Techo, and the Drawer Pouch, a stationery item used with the Techo, performed well and each contributed to sales growth.」

「Against this backdrop, the core product “Hobonichi Techo” began sales of its 2019 edition on 1 September, as usual, through the company’s online store and at retail outlets such as ロフト. The “Weeks Techo weeks” series, the new “Large Hobonichi 5-Year Techo,” and the “Hikidashi Pouch” stationery product used with the planner performed well and each contributed to sales growth.」

「Against this backdrop, the core product “Hobonichi Techo” began sales of its 2019 edition on 1 September, as usual, through the company’s online store and at retail outlets such as ロフト. The “Weeks Techo weeks” series, the new “Large Hobonichi 5-Year Techo,” and the “Hikidashi Pouch” stationery product used with the planner performed well and each contributed to sales growth.」

「Against this backdrop, the core product “Hobonichi Techo” began sales of its 2019 edition on 1 September, as usual, through the company’s online store and at retail outlets such as ロフト. The “Weeks Techo weeks” series, the new “Large Hobonichi 5-Year Techo,” and the “Hikidashi Pouch” stationery product used with the planner performed well and each contributed to sales growth.」

「The new-format “Hobonichi Techo weeks MEGA” was introduced in November 2017, “Hobonichi 5-Year Techo” in December of the same year, and the “Hikidashi Pouch” as stationery to use with the planner in March 2018. Each contributed to sales.」

「The new-format “Hobonichi Techo weeks MEGA” was introduced in November 2017, “Hobonichi 5-Year Techo” in December of the same year, and the “Hikidashi Pouch” as stationery to use with the planner in March 2018. Each contributed to sales.」

「The new-format “Hobonichi Techo weeks MEGA” was introduced in November and “Hobonichi 5-Year Techo” in December, with each contributing to sales.」

「A cover created in collaboration with THE BEATLES and launched in October was a hit. In November, the new format “Hobonichi Techo weeks MEGA” was also introduced, and each contributed to sales.」

「The company expanded its English-language content on “Hobonichi,” began sharing information about “Hobonichi Techo” on the Chinese social media platform Weibo, and worked to raise awareness among overseas users. As a result, the number of units sold increased.」

「For the first time in the company’s online store, it established the “Hobonichi Techo Archive Shop,” selling planner covers released in previous years. In addition, from late April, it featured and sold past covers at a discount as part of an “Archive Campaign” in the company’s online store and selected ロフト stores. The campaign was well received and contributed to sales.」

「For the core product “Hobonichi Techo,” the company established the “Hobonichi Techo Archive Shop” in its online store, selling planner covers from previous years for the first time. It also expanded the choice of planner books available for purchase as a set with a planner cover, improving customer convenience.」