Building a place where people enjoy gathering and monetizing it through merchandise sales

「群馬県赤城山の鳥居峠に新たな拠点「ほぼの駅 AKAGI」を開設、2025年11月から試験的に営業を開始し、2026年４月24日にグランドオープンしました。」

「First, this one.」

「As part of our other business activities, we opened a new base, “Hobonoeki AKAGI,” at Torii Pass on Mount Akagi in Gunma Prefecture as part of our initiatives with various communities. We began trial operations in November 2025 and plan to hold the grand opening on 24 April 2026.」

「During the fiscal year, we also focused on developing the “Hobonichi Techo App” and launched the service in October 2025.」

「We will work to increase both the variety and volume of content that provides people with “good times,” and to create and nurture new venues.」

「At Shibuya PARCO's “Hobo Nichiyobi,” we held “Secret Stranger,” an exhibition of original artwork from “Himitsu Stranger,” a picture book created by Spitz's Masamune Kusano (草野マサムネ) and artist junaida, and welcomed more than 12,000 visitors. At “TOBICHI,” we also held sales events for shoes and accessories, exhibitions of original artwork and other events.」

「At Shibuya PARCO's “Hobo Nichiyobi,” we held “Which One?,” an experiential exhibition in which visitors solved quizzes while exploring the works of wood-carving artist Kiborinokonno. Many people visited the exhibition. At “TOBICHI,” we held a launch event for “Hobonichi Techo 2024 spring” and a photography exhibition by photographer Yamauchi Yu (山内悠).」

「At Shibuya PARCO's “Hobo Nichiyobi,” we held “6DOORS,” an experiential exhibition with fashion brand ANREALAGE, from September to early October, as well as “It Might Be an Apple-Picking Exhibition” in November, an event where visitors could enjoy picking a variety of apples indoors that had also been well received the previous year. At “TOBICHI,” we held, among other events, a photography exhibition by photographer Yajima Osamu (矢嶋修).」

「Seikatsu no Tanoshimi-ten was held in Shinjuku for 7 days from 29 April. The event ran for 1 day longer than the previous one, brought together approximately 70 stores and programs, and generated the highest total sales in its history.」

「The company also held Seikatsu no Tanoshimi-ten in Shinjuku from 29 April. The event ran for 1 day longer than the previous one, brought together approximately 70 stores and programs, and generated the highest total sales in its history.」

「At Hobo Nichiyobi in Shibuya PARCO, the company held the MOTHER Museum from mid-December to mid-January and the “Makino Botanical Garden Has Arrived” exhibition in February. At TOBICHI, it held a launch event for Hobo Nikkan Planner 2023 spring.」

「In addition, during the fiscal year the company launched Hobo Nikkan LIVE Commerce, which introduces various Hobo Nikkan products through live streaming, and has been distributing archived popular articles through external media such as Yahoo! and LINE account media.」

「For products other than planners, the weeksdays brand created in collaboration with stylist Masako Ito grew, while the live Seikatsu no Tanoshimi-ten event, held in Shinjuku for 6 days from 29 April for the first time in 3 years, generated the highest sales value in the event’s history.」

「As part of its other business activities, the company released the web version of Hobo Nikkan School in October 2021, following the app released in June 2021. Under the concept “Meet people and listen to their stories,” it aims to create a new place for learning unconstrained by existing educational and institutional frameworks, streaming classes taught by instructors from a wide range of fields, whether well known or not.」

「Specifically, we create unique “places” where people gather, including the website Hobo Nikkan Itoi Shinbun; Hobo Nichiyobi, a place at Shibuya PARCO offering a range of forms of expression; the TOBICHI gallery shop; Seikatsu no Tanoshimi-ten, an event created with various artists and brands; Hobo Nikkan School, an app released in June 2021 where anyone can enjoy learning through meeting people and listening to their stories; and Dokonoko, a photo-based social networking app connecting dogs, cats and people. We operate a business that sells content, including products and events.」

「We operate a business that creates unique “places” where people gather, including Hobo Nikkan School, an app released in June 2021 where anyone can enjoy learning through meeting people and listening to their stories, and Dokonoko, a photo-based social networking app connecting dogs, cats and people, and sells content such as products and events to individuals.」

「TOBICHI Tokyo reopened after renovation on the first floor of the head office on 6 January 2021. The expanded store space now offers a wider range of products, while the adjoining gallery space has hosted events such as “Spring Tools for Going Out with Your Planner,” showcasing goods to enhance enjoyment of planners, and an exhibition of original artwork by picture-book artist Junaida, creating a lively “place.”」

「For products other than planners, sales grew on the strength of continued strong performance by MOTHER-related products sold through the HOBONICHI MOTHER PROJECT, which began sales in June of the previous fiscal year, as well as DELI na Seikatsu no Tanoshimi-ten, held online due to the spread of COVID-19, and Hobo Nikkan’s Earth Ball, whose globe and dedicated app underwent major renewals.」

「Specifically, we build unique “places” where people gather, including the website Hobo Nikkan Itoi Shinbun; Hobo Culturan, a Tokyo culture information center opened at Shibuya PARCO; Hobo Nichiyobi, a place at Shibuya PARCO offering a range of forms of expression; the TOBICHI gallery shop; Seikatsu no Tanoshimi-ten, an event created with various artists and brands; Hobo Nikkan School for studying the classics; and Dokonoko, a photo-based social networking app connecting dogs, cats and people. We operate a business that sells content, including products and events, to individuals.」

「Specifically, we build unique “places” where people gather, including the website Hobo Nikkan Itoi Shinbun; Hobo Culturan, a Tokyo culture information center opened at Shibuya PARCO; Hobo Nichiyobi, an event space also opened at Shibuya PARCO; the TOBICHI gallery shop; Seikatsu no Tanoshimi-ten, an event created with various artists and brands; Hobo Nikkan School for studying the classics; and Dokonoko, a social networking app for sharing photos of dogs and cats. We operate a business that sells products directly to individuals at these “places.”」

「Operating the 2 Shibuya PARCO stores together with the existing TOBICHI store, for a total of 3 stores, has enabled us to meet a broader range of customers.」

「Specifically, we build unique “places” where people gather, including the website Hobo Nikkan Itoi Shinbun; Hobo Culturan, a Tokyo culture information center opened at Shibuya PARCO; Hobo Nichiyobi, an event space also opened at Shibuya PARCO; the TOBICHI gallery shop; Seikatsu no Tanoshimi-ten, an event based on the concept of a shopping street for enjoying “good times”; Hobo Nikkan School for studying the classics; and Dokonoko, a social networking app for sharing photos of dogs and cats. We operate a business that sells products directly to individuals at these “places.”」

「At the TOBICHI gallery shop, we held natural science exhibitions, including Hobo Earth Ball Expo 2019, a multifaceted event centered on Hobo Nikkan’s Earth Ball, and “Moles and Whales: Burrowing into the Earth, Diving into the Sea,” a related project accompanying the Great Mammals 2 exhibition at the National Museum of Nature and Science in Ueno. We also held dyeing workshops by Atelier Shimura, which carries on the techniques and spirit of Living National Treasure Fukumi Shimura, a photography exhibition featuring works from a photo book by Hiroshi Hatano, an exhibition of original artwork by Taiyo Matsumoto, and exhibitions related to books on sale. Many customers visited these events.」

「From 17 to 21 April 2019, we held the fourth Seikatsu no Tanoshimi-ten in Marunouchi, Tokyo, under the theme “Tokyo and the World.” This sales event was developed as a shopping-street-style collection of physical stores, in which the company worked with stylists, creators, brands and companies to produce a diverse range of apparel, household goods, food and art products under the theme of “enjoyment in daily life.”」

「Specifically, we build “places” where people are happy to gather, including the website Hobo Nikkan Itoi Shinbun, the TOBICHI gallery shop, the Seikatsu no Tanoshimi-ten event based on the concept of a shopping street for enjoying “good times,” Hobo Nikkan School for studying the classics, and Dokonoko, a smartphone photo-based social networking app centered on enjoying “good times” with dogs and cats. We operate a business that sells products directly to individuals at these “places.”」

「From 19 to 24 September 2018, we held a touring exhibition of the third Seikatsu no Tanoshimi-ten, which had been held in June 2018, at Hankyu Umeda Main Store in Osaka. This sales event was developed as a shopping-street-style collection of physical stores, in which the company worked with stylists, creators, brands and companies to produce a diverse range of apparel, household goods, food and art products under the theme of “enjoyment in daily life.” The total number of transactions over the 6 days was approximately 33,000, in line with the levels recorded at the second and third events, contributing to sales.」

「The second Seikatsu no Tanoshimi-ten was held at Roppongi Hills Arena from 15 to 19 November 2017, and the third was held at Ebisu Garden Place from 7 to 11 June 2018.」

「The TOBICHI Kyoto gallery shop reopened at a new location in May 2018.」

「In January 2018, we launched Hobo Nikkan School as a place to study a range of classics. The first course, themed around Shakespeare, was scheduled to consist of 14 consecutive lectures led by various external instructors.」

「Specifically, we build “places” where people are happy to gather, including the website Hobo Nikkan Itoi Shinbun, the TOBICHI gallery shop, Dokonoko, a smartphone photo-based social networking app centered on enjoying “good times” with dogs and cats, and the Seikatsu no Tanoshimi-ten event, based on the concept of a shopping street for enjoying “good times.” We operate a business that sells products directly to individuals at these “places.”」

「Specifically, we build “places” where people are happy to gather, including the website Hobo Nikkan Itoi Shinbun, the TOBICHI gallery shop, Dokonoko, a smartphone photo-based social networking app centered on enjoying “good times” with dogs and cats, and the Seikatsu no Tanoshimi-ten event, based on the concept of a shopping street for enjoying “good times.” We operate a business that sells products at these “places.”」

「Specifically, we build “places” where people are happy to gather, including the website Hobo Nikkan Itoi Shinbun, the TOBICHI gallery shop, Dokonoko, a smartphone photo-based social networking app centered on enjoying “good times” with dogs and cats, and Seikatsu no Tanoshimi-ten, a shopping-street concept for enjoying “good times.” We operate a business that sells products at these “places.”」

「Specifically, we build “places” where people are happy to gather, including the website Hobo Nikkan Itoi Shinbun, the TOBICHI gallery shop, and Dokonoko, a smartphone photo-based social networking app centered on enjoying “good times” with dogs and cats. We generate revenue by selling products at these “places.”」