Increasing Awareness Among International Users Through English-Language Content and Chinese Social Media
First written in FY2017-Q2. 17 of 32 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-07-10.
1 other company's latest entry also says "Advanced".
- 2026-07-10AdvancedEarnings
「Domestic sales of the “Hobonichi Techo” increased 18.7% year on year to ¥2,474.077 million, while overseas sales increased 36.0% to ¥3,545.166 million. Combined domestic and overseas sales rose 28.3% to ¥6,019.243 million. The overseas sales mix increased 3.3 percentage points year on year to 58.9%.」
Updated overseas sales and sales mix figures demonstrate the growth of the overseas business. - FY2026-H1AdvancedAnnual report
「Overseas sales amounted to ¥3,273.306 million, up 38.4% year on year. Overseas sales accounted for 59.0% of total sales, up 2.6 percentage points year on year.」
Overseas sales increased 38.4% year on year and the overseas sales ratio reached 59.0%, setting a new record for the overseas user business. - FY2025AdvancedAnnual report
「The company also held the Hobonichi Techo Meeting Caravan, an event for interacting with local users, in major overseas cities such as New York and London, strengthening promotion through overseas sales channels, where sales continued to expand. As a result, overseas sales of Hobonichi Techo amounted to ¥2,364.463 million, up 19.0% year on year.」
The company held user interaction events in major overseas cities. Overseas sales increased 19.0% year on year, and overseas sales accounted for 56.4% of total sales. - FY2025-H1AdvancedAnnual report
「The company also held the Hobonichi Techo Meeting Caravan, an event for interacting with local users, in major overseas cities such as New York and London, strengthening promotion through overseas sales channels, where sales continued to expand. As a result, overseas sales of Hobonichi Techo amounted to ¥2,364.463 million, up 19.0% year on year. Overseas sales accounted for 56.4% of total sales, up 2.0 percentage points year on year.」
The company held user interaction events in major overseas cities. Overseas sales increased 19.0% year on year, and the overseas sales ratio rose to 56.4%. - FY2024AdvancedAnnual report
「For sales promotion, the company stepped up its use of social media such as YouTube and Instagram, using these channels not only to introduce products but also to suggest ways to use them and communicate with users. As a result, follower numbers increased across its social media accounts, while user-generated content (UGC) about Hobonichi Techo posted by users on social media also expanded to approximately three times the previous fiscal year's level on Instagram.」
In addition to existing foreign-language content and overseas sales channels, the company strengthened multilingual communications on social media, usage suggestions and interaction with users. Instagram UGC grew to approximately three times the previous fiscal year's level. - FY2024-Q3RestatedAnnual report
「As a result, overseas sales increased 31.4% year on year through direct sales and 23.3% through wholesale, growing significantly mainly in North and Central America and Europe. Overseas sales accounted for 54.4% of Hobonichi Techo sales, up 5.2 percentage points year on year. The company will continue expanding sales channels around the world and improving convenience at the time of purchase, with the aim of increasing overseas sales.」
Overseas direct sales increased 31.4% and wholesale sales increased 23.3%, with overseas sales accounting for 54.4% of total sales. The company plans to continue expanding sales channels worldwide and improving purchasing convenience. - FY2024-Q2AdvancedAnnual report
「As a result, overseas sales increased 34.5% year on year through direct sales and 21.5% through wholesale, growing significantly mainly in North and Central America and Europe. Overseas sales accounted for 54.4% of Hobonichi Techo sales, up 4.8 percentage points year on year. The company will continue expanding sales channels around the world and improving convenience at the time of purchase, with the aim of increasing overseas sales.」
Overseas direct sales increased 34.5% year on year and wholesale sales increased 21.5%, raising the overseas sales ratio to 54.4%. The company continues to expand overseas sales channels and improve purchasing convenience. - FY2024-Q1AdvancedAnnual report
「Interest in Hobonichi Techo in Europe and the United States remained high. The company expanded awareness by strengthening English-language support for Hobonichi Techo-related content and social media and holding promotional events overseas. For the 2024 edition, it launched the Hobonichi Techo Original English Edition and the Hobonichi Techo HON English Edition, a slim, hard-cover type, primarily as new products for overseas markets, thereby expanding its lineup of planners. The company also introduced a cross-border D2C e-commerce service on the Hobonichi Store that expanded the languages, currencies and payment methods supported. Customers could purchase using their usual payment methods and pay in advance at prices inclusive of customs duties and taxes, allowing them to shop with greater confidence. As a result, overseas sales increased 27.9% year on year through direct sales and 25.1% through wholesale, growing significantly mainly in North and Central America and Europe. Overseas sales accounted for 53.5% of Hobonichi Techo sales, up 3.9 percentage points year on year.」
The company expanded English-language support, overseas promotional events and the English-language product lineup, and introduced a cross-border D2C e-commerce service. Overseas sales increased 27.9% through direct sales and 25.1% through wholesale, accounting for 53.5% of total sales. - FY2023AdvancedAnnual report
「In response to growing interest in Hobonichi Techo in Europe and the United States, the company strengthened English-language support for Hobonichi Techo-related content and social media, expanded its sales channels, and substantially broadened its lineup of English-language planners. As a result, overseas sales increased 31.1% year on year through direct sales and 44.4% through wholesale, growing significantly mainly in North and Central America and Europe. Overseas sales accounted for 47.7% of Hobonichi Techo sales, up 1.7 percentage points year on year. In August, the company introduced a cross-border D2C e-commerce service that expanded the languages, currencies and payment methods supported by its direct-to-consumer e-commerce site.」
In addition to expanding English-language support, the English-language product lineup and sales channels, the company introduced a cross-border D2C e-commerce service. Overseas sales increased 31.1% through direct sales and 44.4% through wholesale, accounting for 47.7% of total sales. - FY2023-Q3AdvancedAnnual report
「In response to growing interest in the Hobonichi Techo in Europe and North America, the Company strengthened its English-language content and social media presence for Hobonichi Techo-related materials, expanded its sales channels, and newly launched English-language Techo books in the Cousin and Weeks sizes. As a result, the number of units sold in Europe and North America increased significantly.」
To raise awareness and expand sales among overseas users, the company strengthened English-language support for planner-related content and social media, and launched new English editions in the Cousin and Weeks sizes. - FY2023-Q2AdvancedAnnual report
「To expand its overseas user base, the Company expanded its range of English-language Techo books from the 2023 edition and will continue to provide better services by improving the convenience of its cross-border e-commerce site and through other measures.」
As part of its strategy to expand its overseas user base, the Company stated that it would further expand its English-language products and improve the convenience of its cross-border e-commerce site as a future initiative. - FY2023-Q1AdvancedAnnual report
「In addition, the range of English-language products was expanded from the 2023 edition, and overseas sales increased 29.4% year on year, led by North America and Central America, including a 27.5% increase in direct sales and a 55.3% increase in wholesale sales. Going forward, the Company will provide better services, including by improving the convenience of its cross-border e-commerce site, to expand its overseas user base.」
In addition to expanding English-language products, overseas sales increased 29.4% year on year. The Company cited improving the convenience of its cross-border e-commerce site as a future initiative. - FY2022AdvancedAnnual report
「Overseas sales of the Hobonichi Techo increased 22.3% from the previous fiscal year, comprising a 21.3% increase in direct sales and a 28.5% increase in wholesale sales. The overseas sales mix rose to 46.0%, up 4.8 percentage points from the previous fiscal year. The Company will continue to enhance overseas content and expand its range of English-language products to further raise awareness among overseas users.」
Overseas sales increased 22.3% from the previous fiscal year, and the overseas sales mix rose to 46.0%. The Company also continued to expand overseas content and English-language products. - FY2022-Q3AdvancedAnnual report
「Sales increased year on year as domestic wholesale sales performed well and overseas sales grew, particularly in North America and Central America, amid rising awareness. The Company is also enhancing overseas content to further expand awareness among overseas users.」
Overseas sales grew, particularly in North America and Central America, amid rising awareness, and the Company continued to enhance overseas content. - FY2022-Q1AdvancedAnnual report
「Overseas sales grew, particularly in North America, Central America and Asia, as awareness of the Hobonichi Techo expanded. By product, sales of Techo books and covers were at the same level as the previous year, but sales of Techo-related goods increased, resulting in a 2.4% year-on-year increase in total Hobonichi Techo sales. Beginning with the 2022 edition, the weekly-type Weeks (Simplified Chinese edition) was newly launched in Greater China. The Company is also enhancing overseas content to further expand awareness among overseas users.」
Overseas sales grew, particularly in North America, Central America and Asia, while the Company continued to expand its new Simplified Chinese product for Greater China and overseas content. - FY2021RestatedAnnual report
「Sales of the Company's core product, the Hobonichi Techo, declined through domestic wholesale channels partly because of the impact of COVID-19, while overseas sales grew, led by North America, Central America and Greater China.」
The Company continued to describe the progress of its overseas user expansion strategy, noting that sales through overseas channels grew, particularly in North America, Central America and Greater China. - FY2021-Q3RestatedAnnual report
「By sales channel, wholesale sales declined partly because of the impact of COVID-19, while sales through directly operated channels, particularly in Greater China, North America and Central America, performed well overseas.」
Regarding efforts to expand its overseas user base, the Company continued to state that sales through directly operated channels, particularly in Greater China, North America and Central America, performed well. - FY2021-Q2RestatedAnnual report
「By sales channel, wholesale sales declined partly because of the impact of COVID-19, while sales through directly operated channels, particularly in Greater China, North America and Central America, performed well overseas.」
Regarding efforts to expand its overseas user base, the Company continued to state that sales through directly operated channels, particularly in Greater China, North America and Central America, performed well. - FY2021-Q1AdvancedAnnual report
「By sales channel, wholesale sales declined partly because of the impact of COVID-19, while sales through directly operated channels, particularly in Greater China, North America and Central America, performed well overseas.」
For overseas sales channels, sales through directly operated channels, particularly in Greater China, North America and Central America, performed well. - FY2020RestatedAnnual report
「Beginning this fiscal year, the Company consolidated direct shipments to mainland China into Tmall Global, Alibaba's cross-border e-commerce platform, and is steadily building brand awareness under a strong partnership.」
The Company continued to describe its initiative of consolidating its China sales channel into Tmall Global and building brand awareness through that channel. - FY2020-Q2RestatedAnnual report
「Beginning this fiscal year, the Company consolidated direct shipments to mainland China into Tmall Global, Alibaba's cross-border e-commerce platform, and is steadily building brand awareness under a strong partnership.」
The Company continued to describe its initiative of consolidating its China sales channel into Tmall Global and building brand awareness through that channel. - FY2020-Q1RestatedAnnual report
「The Company consolidated direct shipments to mainland China into Tmall Global, Alibaba's cross-border e-commerce platform, and is steadily building brand awareness under a strong partnership.」
The Company continued to describe its initiative to consolidate its China sales channel into Tmall Global and its progress in building brand awareness through that channel. - FY2019AdvancedAnnual report
「For sales channels serving China, the Company consolidated its distribution route in August 2019 into Tmall Global, Alibaba's cross-border e-commerce platform.」
For its overseas sales channels, the Company revised its distribution route for China and implemented the specific change of consolidating it into Tmall Global from August 2019. - FY2019-Q3RestatedAnnual report
「Sales through Amazon.com in the United States and the official store in China also performed well.」
The Company continued overseas sales through Amazon.com in the United States and its official store in China, and stated that sales performed well. - FY2019-Q2RestatedAnnual report
「Sales through Amazon.com in the United States and the official store in China also performed well.」
The Company continued overseas sales through Amazon.com in the United States and its official store in China, and stated that sales performed well. - FY2018RestatedAnnual report
「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」
The Company continued to describe its efforts to expand its overseas user base through official stores on Amazon.com in the United States and WeChat in China. - FY2018-Q3RestatedAnnual report
「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」
The Company continued to describe its efforts to expand its overseas user base through official stores on Amazon.com in the United States and WeChat in China. - FY2018-Q2RestatedAnnual report
「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」
The Company continued to describe its efforts to expand its overseas user base through official stores on Amazon.com in the United States and WeChat in China. - FY2018-Q1AdvancedAnnual report
「The Company also worked to expand its overseas user base by opening official stores on Amazon.com in the United States and WeChat in China.」
In addition to its existing English-language content and Weibo presence, the Company opened official stores on Amazon.com in the United States and WeChat in China, establishing specific sales channels to expand its overseas user base. - FY2017RestatedAnnual report
「The Company also enriched the English-language content on Hobo Nikkan Itoi Shinbun and began sharing information about the Hobonichi Techo on the Chinese social media platform Weibo, working to raise awareness among overseas users.」
The Company continued efforts to raise awareness overseas through English-language content and Weibo, and also referred to strengthening foreign-language content and developing overseas sales channels as issues to address. - FY2017-Q3RestatedAnnual report
「The Company also enriched the English-language content on its website, Hobo Nikkan Itoi Shinbun, and began sharing information about the Hobonichi Techo on the Chinese social media platform Weibo, working to raise awareness among overseas users.」
The Company continued initiatives to raise awareness overseas through English-language content and Weibo. - FY2017-Q2First statedAnnual report
「In addition, the Company enriched its English-language content on Hobo Nikkan Itoi Shinbun and began sharing information about the Hobonichi Techo on the Chinese social media platform Weibo, working to raise awareness among overseas users.」
The Company uses expanded English-language content and communications on Weibo to raise awareness overseas.