Strengthening Existing Stores

「As a result, by sales channel for the first six months, internet sales came to ¥951,215 thousand, up 0.7% year on year, despite the negative impact of the reaction to the major success of the Block Party Shangri-La Pink series in the previous period, supported by stronger promotions and other factors. Store sales came to ¥1,006,700 thousand, up 10.1% year on year, due to the opening of the ATAO Abeno Harukas and ILEMER Shinjuku stores and higher sales at existing stores, including relocated stores, among other factors.」

「ATAOあべのハルカス店及びILEMER新宿店の新規出店並びに移転店舗を含む既存店の売上増加等により店舗販売が544,603千円(同8.1％増)となりました。」

「As a result, by sales channel, internet sales came to ¥2,143,022 thousand, up 20.0% from the previous fiscal year, due to higher sales at ATAOLAND+ and the ATAO Rakuten Ichiba store and the contribution of the ATAO Yahoo! store, which opened in November 2024, among other factors. Store sales came to ¥1,978,184 thousand, up 3.9% year on year, mainly due to higher sales at existing stores.」

「As a result, sales by channel for the interim accounting period under review were ¥944.664 million for online sales, up 30.1% year on year, due in part to increased sales at ATAOLAND＋ and ATAO Rakuten Ichiba Branch and the contribution of アタオYahoo!店, which opened in November 2024, while store sales were ¥914.490 million, up 4.7%, due in part to increased sales at existing stores.」

「Store sales came to ¥1,903,299 thousand, up 6.8% from the previous fiscal year, owing to higher sales at existing stores and contributions from the ATAO Hakata store, which opened in September 2023, among other factors,」

「Store sales amounted to ¥873.830 million, up 5.1% year on year, owing in part to the contribution of the ATAO Hakata store opened in September 2023,」

「By implementing OMO, improving and optimizing various operations in the EC business, and bringing some operations in-house, we will work to enhance the value of each brand and expand sales and profits over the medium to long term.」

「As of the end of February 2022, our group operated 10 stores in Japan, including locations in department stores and commercial facilities in major metropolitan areas such as Kobe, Osaka, Shinjuku, Yurakucho, Yokohama and Nagoya: 6 ATAO stores, 1 IANNE store, 2 ILEMER stores and 1 StrawberryMe store. We also hold events at department stores and other venues throughout Japan from time to time, where we sell our products.」

「In addition, ATAO LAND is Japan's first large-format store of approximately 330 sq. m., incorporating all of the content offered by our group and serving as the birthplace of the brand. From Kobe, the brand's birthplace, we will further strengthen our outreach, attract tourists from other prefectures and create an appealing store that also attracts visitors from overseas.」

「“ATAOLAND” is a large-format store of approximately 100 tsubo, the first of its kind in Japan, incorporating all the content developed by the group. From Kobe, the birthplace of the brand, the company will further strengthen communications and develop an appealing store designed to attract tourists from other prefectures and appeal to visitors from overseas.」

「“ATAOLAND” is a large-format store of approximately 100 tsubo, the first of its kind in Japan, incorporating all the content developed by the group. From Kobe, the birthplace of the brand, the company will further strengthen communications and develop an appealing store designed to attract tourists from other prefectures and appeal to visitors from overseas.」

「“ATAOLAND” is a large-format store of approximately 100 tsubo, the first of its kind in Japan, incorporating all the content developed by the group. From Kobe, the birthplace of the brand, the company will further strengthen communications and develop an appealing store designed to attract tourists from other prefectures and appeal to visitors from overseas.」

「To further enhance customer service and increase sales, the company expanded and renovated the ATAO Yurakucho store and ATAO Shinjuku store, reopening them on 20 October 2018 and 9 November 2018, respectively. It also temporarily closed the ATAO Kobe flagship store and IANNE Kobe store on 11 February 2019 to strengthen brand value and store development in preparation for their reorganization into ATAOLAND.」

「To strengthen the rebranding of the Roberta brand, the company reopened the ROBERTA DI CAMERINO flagship store after renovations on 15 September 2018. To further enhance customer service and increase sales, it also reopened the ATAO Yurakucho store and ATAO Shinjuku store after expansion and renovations on 20 October 2018 and 9 November 2018, respectively.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, enhance its O2O strategy using the portal blog for its own brands, and improve its points app for existing customers, among other initiatives. As a result, online sales were ¥1,316.123 million, up 22.1% year on year, and store sales were ¥897.232 million, up 38.8%, indicating solid performance.」

「To further increase sales and operate stores more efficiently, in April 2018 the company relocated the IANNE Hilton flagship store to the ATAO Daimaru Umeda store and the IANNE Ginza store to the IANNE Shinjuku store.」

「Amid these conditions, guided by the philosophy “Entertainment in fashion,” the group aims to provide customers with a sense of excitement and the extraordinary through its original bags, wallets and other products, and continues to strengthen internet sales and existing stores and hold pop-up shops.」

「Amid these conditions, guided by the philosophy “Entertainment in fashion,” the group aims to provide customers with a sense of excitement and the extraordinary through its original bags, wallets and other products, and continues to strengthen internet sales and existing stores and hold pop-up shops. To further integrate its online shop and stores, the group continued to increase promotional expenses, strengthen its social media activities and reinforce its O2O strategy using its own-brand portal blog. As a result, internet sales were ¥1,078.237 million, up 24.4% year on year, and store sales were ¥646.625 million, up 18.9%, showing strong performance.」

「Amid these conditions, guided by the philosophy “Entertainment in fashion,” the group aims to provide customers with a sense of excitement and the extraordinary through its original bags, wallets and other products, and continues to strengthen internet sales and existing stores.」