A Business Combining Characters and Brands
First written in FY2019. 18 of 26 entries say "Advanced", first in FY2020-Q3. Latest entry: FY2027-H1.
The whole theme swung hardest in 2021: 1 of 7 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「For ILEMER, Little Twin Stars 50th anniversary collaboration items, which went on sale in November 2025, and limited-edition Happy Dolls commemorating the ILEMER brand's 10th anniversary have been well received and have also contributed to expanding brand awareness.」
It is stated that ILEMER's Little Twin Stars 50th anniversary collaboration items, launched in November 2025, and limited-edition Happy Dolls commemorating the ILEMER brand's 10th anniversary were well received and contributed to expanding awareness. - FY2026AdvancedAnnual report
「For ILEMER, collaboration items commemorating Little Twin Stars' 50th anniversary, which went on sale in November 2025, have been well received and have also contributed to expanding brand awareness.」
For ILEMER, sales of Little Twin Stars 50th anniversary collaboration items began in November 2025, and their favorable reception and contribution to expanding awareness are described. - FY2026-H1RestatedAnnual report
「For ILEMER, we began a full-scale rollout for the US market in November 2024, selling the new Surprise Mini Figure series through the US variety-goods chain HOTTOPIC and other variety-goods stores. The products have also been well received in Japan.」
The full-scale rollout of ILEMER in the US market, sales of the Surprise Mini Figure series and favorable reception in Japan continue to be described, following the previous fiscal year. - FY2025AdvancedAnnual report
「For ILEMER, collaboration items commemorating Hello Kitty's 50th anniversary, which went on sale in September 2024, have made a significant contribution to attracting new customers and inbound visitors. In addition, we began a full-scale rollout for the US market in November 2024, selling the new Surprise Mini Figure series through the US variety-goods chain HOTTOPIC and other variety-goods stores.」
ILEMER began its Hello Kitty 50th anniversary collaboration and moved into a full-scale rollout in the US market from November 2024, selling Surprise Mini Figures. - FY2025-H1RestatedAnnual report
「For ILEMER, we are expanding the product lineup, particularly doll-related products, and conducting campaigns including collaborations with Sanrio Characters to raise awareness, laying the groundwork for the future licensing business.」
For ILEMER, we are continuing to expand doll-related products, collaborate with Sanrio Characters and implement awareness-building initiatives in preparation for the future licensing business. - FY2025-Q1AdvancedAnnual report
「For ILEMER, we are expanding the product lineup, particularly doll-related products, and conducting campaigns including collaborations with Sanrio Characters to raise awareness, laying the groundwork for the future licensing business.」
For ILEMER, we are expanding doll-related products and conducting collaborations with Sanrio Characters, among other initiatives, to raise awareness and prepare for the future licensing business. - FY2024RestatedAnnual report
「We began collaborating in October 2023 with characters developed by Sanrio (Sanrio Characters), pursuing new ways to express ILEMER and promote its appeal to Sanrio fans. We are also strengthening the launch of new products, including expanded Happy Doll-related products and new apparel lines.」
Continued collaboration with Sanrio Characters and the launch of new Happy Doll-related and apparel products. - FY2024-Q3AdvancedAnnual report
「For ILEMER, a character brand, we are developing promotions in collaboration with well-known domestic video creators and, from October 2023, began collaborating with characters developed by Sanrio (Sanrio Characters), pursuing new ways to express ILEMER and promote its appeal to Sanrio fans. We are also strengthening the launch of new products, including expanded Happy Doll-related products and new apparel lines.」
For ILEMER, we began collaborating with Sanrio Characters in October 2023 and are promoting the brand to Sanrio fans while strengthening the launch of new products. - FY2024-Q2AdvancedAnnual report
「For ILEMER, a character brand, we are developing promotions in collaboration with well-known domestic video creators and opened the ILEMER Gallery in August 2023. We are also strengthening the launch of new products, including expanded Happy Doll-related products and new apparel lines.」
For ILEMER, we are conducting collaborations with video creators, opened the ILEMER Gallery in August 2023, expanded Happy Doll-related products and launched a new apparel line. - FY2024-Q1AdvancedAnnual report
「For ILEMER, a character brand, we are developing promotions in collaboration with well-known domestic video creators, while strengthening the launch of new products, including expanded Happy Doll-related products and new apparel lines.」
For ILEMER, initiatives are being developed for collaboration with domestic video creators, expansion of Happy Doll-related products and new apparel lines, among other new product launches. - FY2023-Q3AdvancedAnnual report
「In addition, we are continuing to invest to enhance the brand value of ILEMER, a character brand, expanding related products such as Surprise Happy Dolls and newly launching licensed products for toys and original sweets under the brand.」
For ILEMER, in addition to previous product expansion and licensing initiatives, we have newly begun rolling out licensed products for toys and original sweets. - FY2023-Q2AdvancedAnnual report
「In addition, we are continuing to invest to enhance the brand value of ILEMER, a character brand, expanding related products such as Surprise Happy Dolls and newly launching licensed products for toys and original sweets under the brand.」
For ILEMER, in addition to previous product expansion and promotions, we have begun rolling out licensed products for toys and original sweets. - FY2023-Q1RestatedAnnual report
「In addition, we are continuing to invest to enhance the brand value of ILEMER, a character brand, expanding related products such as Surprise Happy Dolls and working to strengthen initiatives related to the brand's licensing business.」
Continued investment in ILEMER, expansion of related products and continued efforts to strengthen the licensing business are being described. - FY2022RestatedAnnual report
「In addition, we are pursuing investments, including active spending on sales promotion, to strengthen our entertainment business combining characters and brands.」
The investment policy for the entertainment business combining characters and brands has been reiterated. For ILEMER, initiatives including products and new lines, television commercials, crowdfunding and animation releases are continuing. - FY2022-Q3AdvancedAnnual report
「We are also continuing to invest to enhance the brand value of ILEMER, a character brand, expanding products such as Surprise Happy Dolls and new lines, conducting promotions including television commercials, implementing crowdfunding campaigns and releasing animations. In addition, as part of the licensing business for the ILEMER brand, we have begun initiatives involving cafés and publishing.」
For ILEMER, in addition to expanding products and new lines, television commercials, crowdfunding and animation releases, we have begun café and publishing initiatives as part of the licensing business. - FY2022-Q2AdvancedAnnual report
「We are also continuing to invest to enhance the brand value of ILEMER, a character brand, expanding products such as Surprise Happy Dolls and new lines, conducting promotions including television commercials, implementing crowdfunding campaigns and releasing animations.」
For ILEMER, we are expanding products and new lines, conducting promotions including television commercials, and implementing crowdfunding campaigns and animation releases. - FY2022-Q1RestatedAnnual report
「We are also continuing to invest to enhance the brand value of ILEMER, a character brand, expanding related products such as Surprise Happy Dolls and conducting promotions including television commercials.」
Continued investment to enhance ILEMER's brand value, expansion of related products and promotions including television commercials. - FY2021AdvancedAnnual report
「We are also stepping up investment to enhance the brand value of ILEMER, a character brand, opening new stores and pop-up shops, launching an official fan club, expanding products such as Surprise Happy Dolls and conducting promotions including television commercials featuring talent and YouTubers.」
For ILEMER, we are conducting new store openings, pop-up shops, an official fan club, product expansion and promotions including television commercials featuring talent and YouTubers. - FY2021-Q3AdvancedAnnual report
「In addition, we strengthened investment to enhance the brand value of the character brand ILEMER, expanded its product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent and YouTubers, as well as other initiatives, including new-store openings, limited-time shops and the launch of an official fan club.」
ILEMER's character-and-brand entertainment initiatives are being developed through new store openings, pop-up shops, an official fan club, product expansion and promotions featuring talent and YouTubers. - FY2021-Q2RestatedAnnual report
「We are also stepping up investment to enhance the brand value of ILEMER, a character brand, expanding products such as Surprise Happy Dolls and conducting promotions featuring talent.」
Continued investment in ILEMER, product expansion and promotions featuring talent. - FY2021-Q1AdvancedAnnual report
「In addition, we strengthened investment to enhance the brand value of the character brand ILEMER, expanded its product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent and other initiatives.」
As an initiative combining character brands and brand business, the company is implementing specific measures, including increased investment in ILEMER, product expansion and promotional campaigns featuring talent. - FY2020-Q3AdvancedAnnual report
「In addition, to prepare for full-scale promotion of the character brand ILEMER, we began developing Surprise Happy Dolls.」
As an initiative combining character brands and brand business, the company began developing ILEMER's Surprise Happy Doll. - FY2019First statedAnnual report
「We will pursue initiatives over the medium to long term to realize a business combining characters and brands as a means of giving concrete form to the entertainment business.」
The company has indicated a policy of realizing an entertainment business combining characters and brands over the medium to long term.