Development of New Brands
First written in FY2017-Q3. 11 of 16 entries say "Advanced", first in FY2019-Q3. Latest entry: 2026-10-09.
The whole theme swung hardest in 2025: 1 of 9 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2024RestatedAnnual report
「We operate 4 brands: ATAO (アタオ), IANNE (イアンヌ), ILEMER (イルメール) and StrawberryMe (ストロベリーミー).」
It has maintained a 4-brand structure and continues to expand its brands, including ILEMER and StrawberryMe. - FY2022AdvancedAnnual report
「June 2021: began developing the new ILEMER STREET line / September 2021: StrawberryMe Kyoto flagship store (location: Shimogyo-ku, Kyoto) and official online shop opened」
It began developing a new ILEMER line and opened the StrawberryMe flagship store in Kyoto and official online shop. The expansion of the new brand and new line is progressing through physical sales locations and an online channel. - FY2022-Q3AdvancedAnnual report
「In addition, to commemorate the 15th anniversary of our group, we began selling StrawberryMe, a new brand themed around sustainability and other concepts.」
For StrawberryMe, whose launch and release had already been described, it records the next development: the start of sales. - FY2022-Q2Cited as achievedAnnual report
「In addition, to commemorate the 15th anniversary of our group, we launched the new brand StrawberryMe, themed around sustainability and other concepts.」
It again describes the release of StrawberryMe, previously described as having been launched, as a new brand commemorating the 15th anniversary. - FY2022-Q1AchievedAnnual report
「In addition, to commemorate the 15th anniversary of our group, we launched the new brand StrawberryMe.」
It states that the planned launch of the 15th-anniversary new brand StrawberryMe from the previous fiscal year was released. - FY2021RaisedAnnual report
「For the fiscal year ending February 2022, we planned to launch the new brand StrawberryMe to commemorate the 15th anniversary of the start of operations by our group and sell products under the brand in stores and online.」
It planned to launch the new brand StrawberryMe in the fiscal year ending February 2022 to commemorate the 15th anniversary of the start of operations, in addition to its existing 4 brands, and sell it in stores and online. - FY2021-Q3AdvancedAnnual report
「In addition, we strengthened investment to enhance the brand value of the character brand ILEMER, expanded its product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent and YouTubers, as well as other initiatives, including new-store openings, limited-time shops and the launch of an official fan club.」
For ILEMER, in addition to its existing product expansion and promotions, it has implemented specific initiatives including new-store openings, limited-time shops, the launch of an official fan club and promotions featuring YouTubers. - FY2021-Q2AdvancedAnnual report
「In addition, we strengthened investment to enhance the brand value of the character brand ILEMER, expanded its product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent and other initiatives. At the same time, to help prevent the spread of COVID-19, we distributed free cloth masks for children under the ILEMER brand.」
The free distribution of cloth masks for children as an infectious-disease prevention measure was added to the initiatives to enhance ILEMER’s brand value. - FY2021-Q2AdvancedAnnual report
「In addition, we strengthened investment to enhance the brand value of the character brand ILEMER, expanded its product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent and other initiatives. At the same time, to help prevent the spread of COVID-19, we distributed free cloth masks for children under the ILEMER brand.」
In addition to increased investment in ILEMER, product expansion and promotions featuring talent, it has distributed free cloth masks for children as an infectious-disease prevention measure. - FY2021-Q1AdvancedAnnual report
「In addition, we strengthened investment to enhance the brand value of the character brand ILEMER, expanded its product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent and other initiatives.」
For ILEMER, it has strengthened investment to enhance brand value, expanded the product lineup, including Surprise Happy Dolls, and conducted promotions featuring talent. - FY2020-Q3AdvancedAnnual report
「In addition, to prepare for full-scale promotion of the character brand ILEMER, we began developing Surprise Happy Dolls.」
For ILEMER, it began specific product development aimed at full-scale promotion. - FY2019AdvancedAnnual report
「In addition, on 15 March 2019, we opened ATAOLAND, a multi-brand shop in Chuo-ku, Kobe, following extensive expansion and renovation of the ATAO Kobe flagship store and IANNE Kobe store, and opened the first ILEMER-brand store within the facility.」
It states that the first ILEMER-brand store was opened within ATAOLAND. - FY2019-Q3AdvancedAnnual report
「From 23 November 2018, we began developing the new line Atelier ATAO, which carries limited-edition products only.」
It began developing the new line Atelier ATAO, which carries limited-edition products only, on 23 November 2018. - FY2017-Q3First statedAnnual report
「The Group has continued efforts to strengthen online sales, secure and develop talent, open new stores and roll out new brands.」
Describes the expansion of new brands as a growth initiative.