Strengthening Internet Sales

「Following the opening of “ATAOLAND＋ (アタオランドプラス),” a mall-style new e-commerce site consolidating the online sites for the Group's brands, as well as “ATAO Rakuten Ichiba Branch” and “アタオYahoo!店,” OMO between stores and e-commerce was strengthened, resulting in improved advertising effectiveness and a positive impact on overall sales. The Group will continue promotional and other activities to further promote OMO between stores and e-commerce, further enhance the value of each brand it operates, and strengthen customer service, among other objectives. As a result, despite factors including a reactionary decline from the “Block Party Shangri-La Pink” series, which was a major hit in the previous period, online sales for the interim accounting period under review were ¥951.215 million, up 0.7% year on year, due in part to strengthened promotions and other initiatives.」

「As a result, sales by channel for the fiscal year under review were ¥2,143.022 million for online sales, up 20.0% from the previous fiscal year, due in part to increased sales at ATAOLAND＋ and ATAO Rakuten Ichiba Branch and the contribution of アタオYahoo!店, which opened in November 2024, and」

「As a result, sales by channel for the interim accounting period under review were ¥944.664 million for online sales, up 30.1% year on year, due in part to increased sales at ATAOLAND＋ and ATAO Rakuten Ichiba Branch and the contribution of アタオYahoo!店, which opened in November 2024, while store sales were ¥914.490 million, up 4.7%, due in part to increased sales at existing stores.」

「Following the opening of “ATAOLAND＋,” a mall-style new e-commerce site consolidating the online sites for the Group's brands, in August 2022, OMO between stores and e-commerce was strengthened, resulting in a positive impact on overall sales. In addition to “ATAO Rakuten Ichiba Branch,” opened in October 2023, the Group opened “アタオYahoo!店” in November 2024.」

「Online sales were ¥726.133 million, up 19.5% year on year, partly due to the contribution of ATAO Rakuten Ichiba Branch, which opened in October 2023.」

「Online sales were ¥393.918 million, up 7.9% year on year, partly due to the contribution of ATAO Rakuten Ichiba Branch, which opened during the previous fiscal year.」

「The Group will continue working to further enhance the value of each brand and achieve medium- to long-term expansion of sales and profit by strengthening OMO between stores and e-commerce, implementing various promotional initiatives, and optimizing and improving operational efficiency through the opening of the new e-commerce site.」

「In addition, to further raise awareness of ATAO, its core brand, and further expand sales and profit, the Group opened “ATAO Hakata” in September 2023, the first ATAO store in the Kyushu area, and “ATAO Rakuten Ichiba Branch” in October 2023.」

「The Group continued promotion and other activities for “ATAOLAND＋,” the mall-style new e-commerce site consolidating the online sites for its brands that opened in the previous fiscal year, and is working to promote OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, and strengthen customer service, among other objectives.」

「The Group continued promotion and other activities for “ATAOLAND＋,” the mall-style new e-commerce site consolidating the online sites for its brands that opened in the previous fiscal year, and is working to promote OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, and strengthen customer service, among other objectives.」

「In addition, to achieve OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, strengthen customer service, and further expand sales and profit, the Group opened “ATAOLAND＋ (アタオランドプラス),” a new mall-style e-commerce site consolidating the online sites for ATAO (アタオ), IANNE (イアンヌ), ILEMER (イルメール), StrawberryMe (ストロベリーミー) and Atelier Atao (アトリエアタオ) in May 2022, and stepped up promotion of the site from August of the same year.」

「In addition, to achieve OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, strengthen customer service, and further expand sales and profit, the Group opened “ATAOLAND＋ (アタオランドプラス),” a new mall-style e-commerce site consolidating the online sites for ATAO (アタオ), IANNE (イアンヌ), ILEMER (イルメール), StrawberryMe (ストロベリーミー) and Atelier Atao (アトリエアタオ) in May 2022, and stepped up promotion of the site from August of the same year.」

「In addition, to achieve OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, strengthen customer service, and further expand sales and profit, the Group opened “ATAOLAND＋,” a new mall-style e-commerce site consolidating the online sites for ATAO (アタオ), IANNE (イアンヌ), ILEMER (イルメール), StrawberryMe (ストロベリーミー) and Atelier Atao (アトリエアタオ).」

「The Group will progressively open a new mall-style e-commerce site consolidating the online sites for ATAO, IANNE, ILEMER, StrawberryMe and Atelier Atao, with the aim of achieving OMO between stores and e-commerce, further enhancing the value of each brand, strengthening customer service, and further expanding sales and profit. Accordingly, the basic product sales agreement with Digisearch and Advertising Co., Ltd. relating to online sales of the ATAO and IANNE brands will end at the end of July 2022, and the partnership is scheduled to be dissolved upon termination of the agreement.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to invest in sales promotion expenses and strengthen its social media activities, among other initiatives.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to invest in sales promotion expenses and strengthen its social media activities, among other initiatives.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to invest in sales promotion expenses and strengthen its social media activities, among other initiatives.」

「As a result, sales by channel for the consolidated fiscal year under review were affected by the temporary closure of all stores for approximately 2 months and consumers' restraint from going out due to the spread of COVID-19. Store sales fell to ¥1,365.247 million, down 33.6% from the previous consolidated fiscal year, while online sales increased to ¥2,549.321 million, up 29.7%, driven partly by sales growth resulting from aggressive investment in sales promotion expenses for the ATAO, IANNE and ILEMER brands.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while strengthening its financial base through fundraising and other means and continuing to invest in sales promotion expenses and strengthen its social media activities, among other initiatives.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while strengthening its financial base through fundraising and other means and continuing to invest in sales promotion expenses and strengthen its social media activities, among other initiatives.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to strengthen online sales and existing stores. In addition, to further integrate the online shop and physical stores, the Group continued to invest in sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands, among other initiatives.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to strengthen online sales and existing stores. In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands. As a result, online sales were ¥2,090.013 million, up 16.4% from the previous consolidated fiscal year, and store sales were ¥1,962.177 million, up 33.4%, indicating steady performance.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to strengthen online sales and existing stores. In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, enhance its O2O strategy using the portal blog for its own brands, and improve its points app for existing customers, among other initiatives. As a result, online sales were ¥1,316.123 million, up 22.1% year on year, and store sales were ¥897.232 million, up 38.8%, indicating solid performance.」

「Against this backdrop, the Group has adopted “Entertainment in Fashion” as its guiding principle and aims to “provide customers with an extraordinary sense of excitement” through the provision of original bags, wallets and other products, while continuing to strengthen online sales and existing stores. In addition, to further integrate the online shop and physical stores, the Group increased sales promotion expenses, strengthened its social media activities, enhanced its O2O strategy using the portal blog for its own brands, and improved its points app for existing customers, among other initiatives.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, enhance its O2O strategy using the portal blog for its own brands, release a points app, and install Instagram's fan board feature, among other initiatives.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands, among other initiatives. As a result, online sales were ¥1,078.237 million, up 24.4% year on year, and store sales were ¥646.625 million, up 18.9%, indicating solid performance.」

「In addition, to further integrate the online shop and physical stores, the Group continued to increase sales promotion expenses, strengthen its social media activities, and enhance its O2O strategy using the portal blog for its own brands, among other initiatives.」

「The Group has continued efforts to strengthen online sales, secure and develop talent, open new stores and roll out new brands.」