Long-term branding through product planning unaffected by trends and the development of staple products into popular products
First written in FY2019. 9 of 14 entries say "Advanced", first in FY2025-Q1. Latest entry: 2026-10-09.
No other company in this theme has enough history to compare yet.
- 2026-10-09AdvancedEarnings presentation materials
「新規出店や店舗移転、各ブランドの戦略的なプロモーションの更なる強化や当事業年度に発売したヒット商品の定番品化、既存顧客及び新規顧客の双方にアプローチ可能な商品企画等により、ATAOLAND＋を中心としたインターネット販売及び店舗販売の一層の拡大を図っていく」
ヒット商品の定番品化と既存顧客・新規顧客の双方に向けた商品企画を、販売拡大の具体的な施策として記載している。 - FY2027-H1AdvancedAnnual report
「Within the IANNE brand, ILEMER TOKYO avec le IANNE was expanded, relocated and reopened in March 2026. Apparel-related goods from the Graffiti series, launched that month, have performed well and contributed to an improvement across the brand as a whole.」
The IANNE brand began offering apparel-related goods from the Graffiti series in March 2026, reporting strong performance and a contribution to the brand as a whole. The expansion of the product lineup has progressed into a new, specific product series. - 2026-07-10AdvancedEarnings
「Within the IANNE brand, ILEMER TOKYO avec le IANNE was expanded, relocated and reopened in March 2026. Apparel-related goods from the Graffiti series, launched that month, have performed well and contributed to an improvement across the brand as a whole.」
IANNE関連の新シリーズとしてグラフィティシリーズのアパレル関連グッズを展開し、好調推移とブランド全体への貢献を記載した。 - FY2026AdvancedAnnual report
「Amid these conditions, our company operates under the理念 of “Entertainment in fashion,” aiming to provide customers with an extraordinary sense of excitement through original bags, wallets and other products. We continue to invest in sales promotion and strengthen our social media activities, while expanding our product lineup to appeal to a broad range of customers, including the SAFARILAND series launched as part of the ATAO 18th anniversary project, which has helped attract new and male customers. In conjunction with the brand's 20th anniversary in 2026, the limited-edition Block Party Candy Mix series and SAFARILAND Classic Chess have been well received.」
The disclosure states that SAFARILAND, Block Party Candy Mix and SAFARILAND Classic Chess were launched to expand the product offering to a broad range of customers, including male and new customers. - FY2026-H1RestatedAnnual report
「We are expanding our product lineup to appeal to a broad range of customers, including by launching the ZOO series as part of the ATAO 18th anniversary project. This has helped attract new and male customers. In addition, ATAO's Block Party series, launched in January 2025, has been a major sales driver, gaining support among younger customers compared with previous products and contributing to the growth in new customers. IANNE's Opera daily bag, launched in September 2024, has performed well and contributed to an improvement across the brand as a whole.」
The disclosure continues from the previous fiscal year to describe the expansion of the product lineup through ZOO, Block Party and IANNE's Opera, and the attraction of new and younger customers. - FY2025AdvancedAnnual report
「We are expanding our product lineup to appeal to a broad range of customers, including by launching the ZOO series, created through art for future generations as part of the ATAO 18th anniversary project, and the Pachaart series, which can be used in a variety of settings regardless of gender. This has helped attract new and male customers. In addition, ATAO's Block Party series, launched in January 2025, has been a major sales driver, gaining support among younger customers compared with previous products and contributing to the growth in new customers. IANNE's Opera daily bag, launched in September 2024, has performed well and contributed to an improvement across the brand as a whole.」
The launch of ZOO, Pachaart, Block Party and IANNE's Opera is stated to have helped attract new and male customers and lift sales across the brands. - FY2025-H1RestatedAnnual report
「We are expanding our product lineup by launching the ZOO series, created through art for future generations as part of the ATAO 18th anniversary project, and the SOU business backpack, packed with features suited to changes in lifestyle.」
Expansion of the product lineup through the continued launch of the ZOO series and SOU business backpack commemorating ATAO's 18th anniversary. - FY2025-Q1AdvancedAnnual report
「We are expanding our product lineup by launching the ZOO series, created through art for future generations as part of the ATAO 18th anniversary project, and the SOU business backpack, packed with features suited to changes in lifestyle.」
The ZOO series commemorating ATAO's 18th anniversary and the SOU business backpack were launched, specifically expanding the product lineup. - FY2024RestatedAnnual report
「We regard product planning unaffected by trends and the know-how to turn core products into bestsellers as our strengths. By using O2O initiatives and planning and selling original bags and other products, we are working to build the brand's identity and develop a business that generates long-term, stable earnings by creating brand fans who are not swayed by trends.」
The policy of generating long-term, stable earnings through product planning unaffected by trends, developing core products, O2O and creating brand fans is restated. - FY2022RestatedAnnual report
「Our group regards product planning unaffected by trends and the know-how to turn core products into bestsellers as its strengths. By using O2O initiatives and planning and selling original bags and other products, we are working to build each brand's identity and develop a business that generates long-term, stable earnings by creating brand fans who are not swayed by trends.」
The previous strategy of generating long-term, stable earnings through product planning unaffected by trends, developing core products, O2O and creating brand fans is restated. - FY2019First statedAnnual report
「Going forward, we will continue developing businesses that generate stable earnings through long-term brand building based on product planning unaffected by trends and the know-how to turn core products into bestsellers, centered on our group brands ATAO, IANNE, Roberta di Camerino and ILEMER, while leveraging our O2O strategy. We will enhance the added value of each brand and develop businesses that generate stable earnings.」
The combination of product planning, know-how for developing core products, the O2O strategy and long-term brand building was identified for the first time as a standalone theme, with the aim of increasing brand value and stable earnings.