Differentiation from Competitors through High Quality, Freshness and Acceptable Pricing
First written in FY2016. 20 of 29 entries say "Restated". Latest entry: 2026-10-14.
7 other companies' latest entry also says "Advanced".
- 2026-10-14AdvancedEarnings
「We have worked to further refine Sushi Choushimaru’s strengths, including “sushi prepared by skilled chefs,” “bluefin tuna,” “hikarimono,” “expert selection,” and “the hospitality stage,” while developing more appealing products for our customers.」
The company has identified the differentiating features of its existing formats and is refining them through product development. - FY2027-H1RestatedAnnual report
「We developed procurement channels for fresh fish sourced directly from producing areas and advanced the development of products using Chiba-sourced ingredients and private-label processed foods. We also held events by region of origin and anniversary events, offering popular items at attractive prices.」
We continue to differentiate ourselves through high quality and value for money by combining direct-from-source and regional products, product development, events and attractive pricing. - FY2026RestatedAnnual report
「The company aims to offer better ingredients fresh and sufficiently substantial at price points offering considerably greater value than market prices. To achieve this, its management strategy is to pursue improvements in its distinctive product capabilities, including developing production sources, carefully selecting ingredients and developing products, while also improving its skills to bring its sushi closer to traditional Edomae standing sushi.」
The company continues to pursue differentiation combining high quality, freshness and value for money, together with the development of production sources, careful ingredient selection, product development and technical improvements, as a management strategy. - FY2026-H1AdvancedAnnual report
「In June, the company renewed its main menu and launched new items, creating an easy-to-navigate product lineup by combining them with seasonal event products and store-specific recommendations. It also expanded seasonal events such as the “Bluefin Tuna Festival” and “Kyushu Food Showcase,” offering popular items at attractive prices.」
The company gave concrete form to differentiation through quality and value for money by combining a refreshed main menu with seasonal products, store-specific menus, seasonal events and attractive prices. - FY2025RestatedAnnual report
「The company aims to offer more expensive ingredients fresh and sufficiently substantial at price points offering far greater value than market prices. To achieve this, its management strategy is to pursue improvements in its distinctive product capabilities, including developing production sources, carefully selecting ingredients and developing products, while also improving its skills to bring its sushi closer to traditional Edomae standing sushi.」
The company is reaffirming its management strategy of differentiation through quality, freshness and value for money, together with the development of production sources, careful ingredient selection, product development and technical improvements. - FY2025-H1RestatedAnnual report
「The company has pursued products and merchandise unique to Choushimaru, leading to higher customer satisfaction.」
The company continues its differentiation policy of pursuing products and merchandise unique to Choushimaru to improve customer satisfaction. - FY2024-Q2RestatedAnnual report
「The revised prices have been steadily accepted by customers, and the operating environment has consequently shifted toward recovery to pre-COVID levels.」
Customers have continued to accept the revised prices, allowing the company to maintain its existing differentiation policy of reviewing prices while preserving quality. - FY2024-Q1AdvancedAnnual report
「In conjunction with the 16 May 2023 refresh of its main menu, the company revised prices to maintain its commitment to providing products whose quality meets the Choushimaru brand standard.」
The company revised prices in conjunction with the main-menu refresh to maintain product quality. - FY2023-Q2AdvancedAnnual report
「Amid steep increases in various costs, including imported ingredients, secondary ingredients, packaging materials and logistics, the company revised some plate prices in September 2022 in order to maintain the quality of the Choushimaru brand without lowering product quality.」
The company revised some plate prices in September 2022 as part of its pricing policy to maintain quality. - FY2022-Q3AdvancedAnnual report
「To deliver a “high-quality dining experience” and maintain and enhance the value of the Choushimaru brand without lowering the quality of procured ingredients, the company revised some plate prices in December 2021.」
The company revised some plate prices in December 2021 to maintain ingredient quality and brand value. - FY2020RestatedAnnual report
「The company’s management strategy is to pursue improvements in its distinctive product capabilities, including developing production sources, carefully selecting ingredients and developing products, with the aim of offering more expensive ingredients fresh and sufficiently substantial at prices far below market prices, while also improving its skills to bring its sushi closer to traditional Edomae standing sushi.」
The company is reaffirming its management strategy of differentiation through the combination of quality, freshness and price, together with the development of production sources, careful ingredient selection, product development and technical improvements. - FY2020-Q3RestatedAnnual report
「“Providing safe, reliable and good-value products”」
The company continues its policy of differentiation through products emphasizing safety, reliability and value for money. - FY2020-Q2RestatedAnnual report
「“Providing safe, reliable and good-value products”」
The company continues its policy of differentiation through products emphasizing safety, reliability and value for money. - FY2020-Q1RestatedAnnual report
「“Providing safe, reliable and good-value products”」
The company continues its policy of differentiation through products emphasizing safety, reliability and value for money. - FY2019RestatedAnnual report
「The company’s management strategy is to pursue improvements in its distinctive product capabilities, including developing production sources, carefully selecting ingredients and developing products, with the aim of offering more expensive ingredients fresh and sufficiently substantial at prices far below market prices, while also improving its skills to bring its sushi closer to traditional Edomae standing sushi.」
The company is reaffirming its management strategy of differentiation through the combination of quality, freshness and price, together with the development of production sources, careful ingredient selection, product development and technical improvements. - FY2019-Q3RestatedAnnual report
「“Providing safe, reliable and good-value products”」
The company continues its policy of differentiation through products emphasizing safety, reliability and value for money. - FY2019-Q2RestatedAnnual report
「“Providing safe, reliable and good-value products”」
The company continues its policy of differentiating itself by providing products emphasizing safety and value for money, while retaining its previous focus on high quality and value. - FY2019-Q1RestatedAnnual report
「In these circumstances, in addition to expanding event menus centered on tuna, its core ingredient, including “wild bluefin tuna from Ireland” and “southern bluefin tuna,” the company worked on tie-up projects with production regions, such as “Choushimaru Food Tour.”」
The company continues its policy of using high-quality event menus centered on tuna, together with tie-up projects with production regions, to increase customers’ motivation to visit and attract new customers. - FY2018RestatedAnnual report
「The company’s management strategy is to pursue improvements in its distinctive product capabilities, including developing production sources, carefully selecting ingredients and developing products, with the aim of offering more expensive ingredients fresh and sufficiently substantial at prices far below market prices, while also improving its skills to bring its sushi closer to traditional Edomae standing sushi.」
The company is reaffirming its management strategy of differentiation through the combination of quality, freshness and price, together with the development of production sources, careful ingredient selection, product development and technical improvements. - FY2018-Q3RestatedAnnual report
「Expanding high-quality, good-value event menus centered on tuna, the company’s core product, including “wild bluefin tuna from Ireland” and “bluefin tuna from Mexico.”」
The company continues to differentiate itself through event menus combining high quality and value for money, centered on its core product, tuna. - FY2018-Q2RestatedAnnual report
「For sales promotion, the company worked to expand high-quality, good-value event menus centered on its core product, tuna, such as “wild southern bluefin tuna” and “Founding Anniversary! Fresh bluefin tuna from Nagasaki,” and to develop Choushimaru-style products focused on seasonal ingredients under the theme “Sushi featuring autumn’s bounty!” to increase customers’ motivation to visit.」
The company continues sales promotion and product development combining its core ingredient, tuna, with seasonality, high quality and value for money. - FY2018-Q1RestatedAnnual report
「In these circumstances, the company focused on rigorously applying the “Choushimaru Standard” to its products and improving customer service resembling that of Edomae standing sushi restaurants, working to further strengthen its stores.」
The company continues to pursue differentiation and strengthen its stores by standardizing product quality and improving standing-sushi-style customer service. - FY2017RestatedAnnual report
「The company’s management strategy is to pursue improvements in its distinctive product capabilities, including developing production sources, carefully selecting ingredients and developing products, with the aim of offering more expensive ingredients fresh and sufficiently substantial at prices far below market prices, while also improving its skills to bring its sushi closer to traditional Edomae standing sushi.」
The company is reaffirming its policy of advancing differentiation through the combination of quality, freshness and price, supported by the development of production sources, careful ingredient selection, product development and technical improvements. - FY2017-Q3RestatedAnnual report
「Expanding high-quality, good-value event menus centered on tuna, the company’s core product.」
The company continues to pursue differentiation through products and events combining high quality with value for money. - FY2017-Q2RestatedAnnual report
「The pricing measures during the first quarter, including event menus, emphasized value for money, but did not generate the expected response.」
The company again documented that, although it implemented pricing measures emphasizing value for money, the customer response was below expectations. - FY2017-Q1Pricing measures fell short of expectationsAnnual report
「For sales promotion, the company continued to hold events featuring Choushimaru-style products focused on origin and seasonality, such as “Sakurajima farmed greater amberjack” and “Hakodate true squid,” as well as high-quality, good-value events such as “5 pieces of fresh Indian tuna,” centered on its core ingredient, tuna. However, during the cumulative first-quarter period, its pricing measures, including events, were intended to increase customers’ motivation to visit, but did not generate the expected response.」
The company implemented high-quality, good-value events and pricing measures intended to increase customers’ motivation to visit, but the customer response was below expectations. - FY2016First statedAnnual report
「To deliver “products offering value beyond customers’ expectations” at “prices customers find satisfactory,” the company works to develop products by quickly and accurately identifying the voice of the customer.」
Measures to strengthen the brand on both product value and pricing in response to the polarization between price-focused and added-value-focused demand.