Securing Profit Through Cuts in Advertising, Utilities and Other Costs
First written in FY2017. 5 of 10 entries say "Advanced", first in FY2018. Latest entry: 2026-09-17.
The whole theme swung hardest in 2019: 2 of 20 companies on the "Worse" side.
2 other companies' latest entry also says "Cited as achieved".
- 2026-09-17Cited as achievedRevision of earnings forecasts
「As expenses, including advertising and sales promotion costs, were used effectively and profits consequently exceeded the original plan, we will revise our forecasts for the cumulative second-quarter period of the fiscal year ending February 2027.」
The effective use of expenses, including advertising and sales promotion costs, was cited as a factor behind profit exceeding plan. - FY2021AdvancedAnnual report
「Selling, general and administrative expenses decreased by ¥635 million from the previous fiscal year to ¥9,974 million, down 6.0% year on year. The main factors were decreases of ¥93 million in utilities, ¥139 million in sales promotion expenses, ¥77 million in advertising expenses, ¥150 million in land, rent and lease expenses, and ¥44 million in repairs and maintenance expenses.」
The company continued to manage expenditures, including advertising and sales promotion expenses and land, rent and lease expenses, reducing selling, general and administrative expenses by ¥635 million year on year. - FY2021-Q3RestatedAnnual report
「In terms of earnings, thorough expenditure controls, including company-wide efforts to control advertising and sales promotion expenses and reduce store lease expenses, resulted in operating income of ¥642 million, up 38.1% year on year, ordinary income of ¥677 million, up 33.4%, and net income for the quarter of ¥338 million, up 20.7%.」
The company continues to manage expenditures, including by controlling advertising and sales promotion expenses and reducing store lease expenses, and links these measures to the increase in earnings. - FY2021-Q2RestatedAnnual report
「In terms of earnings, company-wide efforts to control advertising and sales promotion expenses and reduce nonessential spending resulted in operating income of ¥356 million, up 41.4% year on year, ordinary income of ¥385 million, up 34.1%, and net income for the quarter of ¥202 million, up 39.5%.」
The company continues its earnings protection measures by controlling advertising and sales promotion expenses and reducing nonessential spending. - FY2021-Q1AdvancedAnnual report
「In terms of profitability, the company focused on controlling labor costs and reducing directors' compensation in line with the sharp decline in revenue, restraining advertising, promotional and sales promotion expenses, and reducing land and building rents, among other measures. As a result, it achieved expense reductions exceeding the decline in gross profit, with operating profit of ¥224 million, up 2.2% year on year, and ordinary profit of ¥239 million, up 1.6%.」
In addition to its existing cost-cutting measures, the company states that it curbed personnel costs and executive compensation, advertising and sales promotion expenses, and land, rent and lease expenses, achieving expense reductions that exceeded the decline in gross profit. - FY2019AdvancedAnnual report
「Cost of sales increased by ¥2 million from the previous fiscal year to ¥7,890 million, up 0.0% year on year, while the cost ratio declined 1.2 percentage points to 40.8% from 42.0% in the previous fiscal year. This resulted from efforts to reduce procurement costs despite increases in the cost of key ingredients and other materials, set appropriate prices for event menus and other offerings, reduce waste-related losses, and cut delivery costs through greater delivery efficiency.」
The cost ratio improved by 1.2 percentage points through procurement cost reductions, pricing, waste reduction and greater delivery efficiency. - FY2019-Q2AdvancedAnnual report
「The company's continued active promotion of work-style reforms since November last year proved effective, resulting in total working hours declining by more than planned and labor costs coming in below expectations」
The company stated that continued work-style reforms resulted in total working hours declining by more than planned and labor costs coming in below expectations. - FY2018AdvancedAnnual report
「Selling, general and administrative expenses declined by ¥162 million, or 1.6%, year on year. This was due to reductions in print advertising expenses through the use of online media and cuts in utilities and other costs.」
The company reduced selling, general and administrative expenses by ¥162 million year on year by shifting to online media and cutting utility and other costs. - FY2018-Q3RestatedAnnual report
「Although the company focused on reducing expenses」
The company stated that it continued efforts to reduce expenses but was affected by lower revenue and increases in raw material prices, labor costs and repair expenses. - FY2017First statedAnnual report
「The company maintained profit at approximately the previous year’s level through efforts including reducing print advertising expenses by using web media and cutting utilities costs.」
The company newly identified shifting to online media, reducing print advertising expenses, and cutting utility costs as specific measures to secure profits.