Expanding the product lineup to meet health-conscious demand

「ユーザーが感じているサラダの課題を解決する『マジカルサラダ』企画を継続し、ブランド認知向上を図りました。」

「The standard “Pietro Dressing Japanese Soy Sauce” and “Pietro Dressing Roasted Fragrant Sesame,” along with the spring/summer limited-edition “Pietro Dressing Plum,” the premium-line “Pietro Dressing Premium French” and the “Pietro × TANITA Dressing Lemon & Nuts,” performed well.」

「To address the diversification of customers’ diets and health-oriented demand, the company manufactures and sells a range of dressings, including the Green line with reduced calories and oil and seasonal limited-edition flavors, as well as retort pasta sauces, soups and frozen foods.」

「The company launched the “Project to Deliver Deliciousness to 1 Million People,” under the slogan “Let’s overcome our dislike of vegetables,” began initiatives to communicate with customers unfamiliar with its products through sampling single-use packages of “Pietro Dressing Japanese Soy Sauce,” and further advanced activities to help people overcome their dislike of vegetables.」

「The company also launched the “Project to Deliver Deliciousness to 1 Million People,” under the slogan “Let’s overcome our dislike of vegetables,” and began initiatives to help people overcome their dislike of vegetables by communicating with customers unfamiliar with its products through sampling single-use packages of “Pietro Dressing Japanese Soy Sauce.”」

「As part of its product strategy, the company sought to strengthen its health-oriented product lineup by renewing “Pietro Dressing Green Japanese Soy Sauce,” which contains fewer calories and less oil than regular dressings, to make it even tastier, while also activating the dressing category by newly launching the autumn/winter limited-edition “Pietro Dressing Golden Ginger,” among other initiatives.」

「To strengthen its health-oriented product lineup, the company renewed “Pietro Dressing Green Japanese Soy Sauce,” which contains fewer calories and less oil than regular dressings, to make it even tastier. It also activated the dressing category by newly launching the autumn/winter limited-edition “Pietro Dressing Golden Ginger,” among other initiatives.」

「To meet customers’ health-oriented needs, the company continued to develop high-quality products using healthy ingredients, while developing products under the basic theme “Restaurant-quality taste at home” that make it easier to prepare and enjoy home-cooked meals in a more enjoyable and delicious way.」

「To meet customers’ health-oriented needs, the company continued to develop high-quality products using healthy ingredients, while also developing products that make it easier to prepare and enjoy home-cooked meals in a more enjoyable and delicious way.」

「In the dressing category, the company launched the health-oriented, reduced-sodium “Pietro Dressing Light” in March. Its product strategy, tailored to consumer needs, has steadily expanded distribution.」

「In the dressing category, the company developed “Sicilian Lemon” for the BOSCO® series. It also renewed the health-oriented “Pietro Dressing Light Japanese Soy Sauce” to meet demand for reduced-sodium products and improve its health profile, and launched it as a new product.」

「Against this backdrop, the Group has worked to enhance brand value by offering premium products focused on “deliciousness and health.”」

「Against this backdrop, the Group has worked to enhance brand value by offering premium products focused on “deliciousness and health.”」

「In the food business, the company has continued to develop high-quality products using healthy ingredients in response to customers’ health-conscious preferences, while also developing products that make home cooking more enjoyable, convenient and delicious.」

「The company diversified its lunch menu, expanded its salad offerings and strengthened its healthy menu.」

「The company diversified its lunch menu, expanded its salad offerings and strengthened its healthy menu.」

「In April 2018, the company revised its main menu. Although it narrowed the number of menu items, it expanded its salad offerings and strengthened its healthy menu.」

「In the food business, the company has continued to develop high-quality products using healthy ingredients in response to customers’ health-conscious preferences, while also developing products that make home cooking more enjoyable, convenient and delicious.」

「Against this backdrop, the Group has worked to enhance brand value by offering premium products focused on “deliciousness and health.”」

「In July 2017, the company revamped its main menu and developed its distinctive approach to pursuing health, including the resumption of “Customized Pasta,” a service rooted in Yomenya Pietro’s origins that allows customers to freely choose their sauce and ingredients, as well as salads combining vegetables, protein and fruit on one plate to meet health-conscious demand.」

「Against this backdrop, the Group has worked to enhance brand value by offering premium products focused on “deliciousness and health.”」

「The company worked to increase penetration of the Pietro brand by offering health-conscious products, while further strengthening proposal-based sales that communicate product value to expand sales.」

「The company worked to increase penetration of the Pietro brand by offering health-conscious products, while further strengthening proposal-based sales that communicate product value to expand sales.」

「By product, the core Orange Cap dressing continued to perform steadily, while the new “Non-Oil Japanese Soy Sauce & Lemon” and “Rich Flavor Japanese Soy Sauce & Ginger” products also performed well.」

「In addition to communicating product value, we expanded the lineup of health-conscious dressings, including the olive oil series, and launched new pasta sauce products.」