Strengthening the manufacture and sale of frozen foods as the third core business

「We strengthened sales to establish frozen foods as a premium-priced brand, focusing on frozen pasta with a restaurant-quality al dente texture. Sales of standard products such as “Frozen Pasta: Yomenya Pietro Tomato Sauce with Stretchy Mozzarella Cheese” increased, while the 2 new products launched in March, “Frozen Pasta: Yomenya Pietro Japanese-style Spaghetti with Ume and Steamed Chicken, Fragrant with Green Shiso” and “Frozen Pasta: Yomenya Pietro Shrimp and Olive Tomato Cream Sauce,” also performed steadily.」

「We particularly strengthened sales of premium frozen pasta with a restaurant-quality al dente texture. “Frozen Pasta: Yomenya Pietro Despair Spaghetti,” launched as a new product in spring 2024 based on a popular restaurant menu item, performed strongly, while sales of standard products such as “Frozen Pasta: Yomenya Pietro Bolognese for Meat Lovers” also increased. As a result, sales for the frozen products category as a whole substantially exceeded those of the same period of the previous year.」

「In the frozen foods category, a growth business, we worked to expand sales as retailers expanded their frozen food sections and through major e-commerce platforms. Positioning restaurant quality that can be easily enjoyed at home as a strength of our premium frozen foods, we strengthened sales of frozen pasta, pizza, doria and gratin, led by frozen pasta. We also released renewed products, including “Frozen Pasta: Yomenya Pietro Despair Spaghetti” and “Frozen Pasta: Yomenya Pietro Japanese Mustard Greens and Bacon,” which bring popular flavors from restaurant menus and retort pasta sauces to frozen foods. As a result of expanded distribution, sales exceeded those of the previous fiscal year.」

「As premium frozen products developed to pursue the taste of freshly prepared food, we released newly developed products, including “Frozen Pasta: Yomenya Pietro Bolognese for Meat Lovers,” as well as renewed frozen gratin and frozen pizza products, expanding distribution. In particular, the “Yomenya Pietro Series (Frozen Pasta)” for mass retailers performed strongly, with sales exceeding those of the same period of the previous year.」

「In the frozen foods category, a growth business, chefs themselves participated in product development, with the ability to enjoy restaurant-quality taste at home as a key strength. The company strengthened sales of frozen pasta, as well as pizza, doria and gratin. By strengthening distribution to nearby stores and proposals to mass retailers for premium frozen products designed to create synergies with its restaurants, the company’s sales value substantially exceeded that of the same period of the previous year.」

「In the frozen products category, a growth business, we strengthened sales of frozen pizza, pasta and doria as high-value-added products that allow customers to enjoy an authentic restaurant taste at home, targeting the frozen foods market, where needs are expanding due to lifestyle changes and other factors. To further expand sales, we also launched gratin, a popular household frozen food, as a new product. Following strong sales at specialty food retailers, regular listings at mass retailers advanced, resulting in sales substantially above the same period of the previous year.」

「In the frozen foods category, a growth business, the company strengthened sales of frozen pizza, pasta and doria as high-value-added products that allow consumers to enjoy authentic restaurant taste at home, responding to growing demand driven by lifestyle changes and other factors. It also newly introduced gratin, which is highly popular as a household frozen food, to further increase sales. Sales value substantially exceeded the same period of the previous year, owing to an increase in repeat customers and expanded regular distribution, among other factors.」

「In the frozen products category, a growth business, we strengthened sales of frozen pizza, pasta and doria as high-value-added products that allow customers to enjoy an authentic restaurant taste at home, in response to expanding demand due to lifestyle changes and other factors. With the number of repeat customers increasing and distribution advancing from spot sales to regular listings, sales substantially exceeded the same period of the previous year.」

「As a future growth engine for the food business, the frozen foods category has been strengthened through product development and sales. In September 2021, the company developed and sold “Hakata Mentaiko and Fresh Mozzarella (Frozen Pizza)” as a new distribution and direct-sales product and “Marron and Shrimp Doria” as a renewed product available exclusively through direct sales.」

「In the frozen products category, where demand is increasing due to lifestyle changes and other factors, we continued expanding the availability of frozen pasta and pizza in stores and began selling doria from the Yomenya Pietro series in December. Although these products are premium frozen foods with higher price points, customers have responded favorably to the carefully selected ingredients and taste, and sales increased substantially from the previous fiscal year.」

「In the frozen products category, where demand is increasing due to lifestyle changes and other factors, we sell premium frozen pasta, pizza and doria. Despite their higher price points, sales increased substantially from the previous fiscal year.」

「We will add production lines for frozen products, for which particularly strong growth is expected, to improve production capacity and profit margins.」

「Sales also increased for premium, higher-priced frozen pasta made with carefully selected ingredients and for the pasta products of the Italian premium brand “AGNESI,” which began selling last year.」

「Sales of premium frozen pasta made with carefully selected ingredients and focused on taste have also remained strong.」

「For Chef no Kyujitsu and frozen pasta under the Yomenya Pietro brand, we will build the premium market, expand the number of stores carrying mainly existing products, and strengthen development in the home-delivery market, including gifts and mail-order purchases.」

「We also launched a soup category as a new third core business and will develop it actively.」

「Beginning in January 2018, we launched the premium frozen food series “Chef no Kyujitsu” and positioned it as a driver of the brand image originating from a pasta restaurant. We began by developing frozen pasta and developed four products, released in January 2018: “Chef no Kyujitsu Kagoshima Black Pork Bolognese,” “Chef no Kyujitsu Despair Spaghetti: Sardine and Aromatic Vegetable Peperoncino,” “Chef no Kyujitsu Crab and Crab Miso Tomato Sauce,” and “Chef no Kyujitsu Rich Uni Cream Sauce.”」

「We are also strengthening the manufacture and sale of frozen foods as our third core business after dressings and pasta sauces.」