Restaurant expansion suited to new formats and locations

「April 2025 Pietro Aeon Mall Natori (Miyagi Prefecture) June 2025 ※ Pietro Jiro-maru (Fukuoka Prefecture) June 2025 ※ Pietro Eikenmaru (Fukuoka Prefecture) October 2025 Pietro Aeon Mall Suzaka (Nagano Prefecture) March 2026 ※ Pietro Matsue (Shimane Prefecture: franchise store)」

「Opening date Store name April 2025 Pietro Aeon Mall Natori (Miyagi Prefecture) June 2025 ※ Pietro Jiro-maru (Fukuoka Prefecture) June 2025 ※ Pietro Eikenmaru (Fukuoka Prefecture) ※ indicates a renovated store.」

「June 2024 | Pietro Yokohama World Porters store September 2024 | Pietro Amu Plaza Nagasaki store」

「At our restaurants, we opened 6 new stores, including in areas where we had no presence and where synergies with the product business were expected, and developed area marketing linked to the product business.」

「December 2023 PIETRO Aeon Mall Hamamatsu Ichino store」

「New store openings were as follows: April 2023, Pietro Aeon Mall Niigata Minami; April 2023, Pietro Aeon Mall Sapporo Hassamu; May 2023, Pietro Tokyo Dome City LaQua; June 2023, PIETRO MIOMIO Fukuoka Daimyo Garden City; August 2023, Pietro OFFICIAL STORE Nagoya Lachic.」

「As part of its store-opening strategy, the company also actively opened stores in areas where it had not previously operated.」

「New store openings and reopenings were as follows: April 2022, Pietro Kagoshima Centerrace; April 2022 (reopening), PIETRO MIOMIO Tenjin Chikagai; April 2022, Pietro Aeon Mall Urawa Misono; April 2022, Pietro THE OUTLETS KITAKYUSHU.」

「The company opened and reopened stores as follows, positioning them as places to build its fan base and strengthen its regional marketing capabilities.」

「With a view to the post-COVID period and to establish bases for its fan base, the company opened new stores and reopened existing stores as follows: April 2021, PASTA&TAPAS PIETRO Ikebukuro; April 2021, Pietro Amu Plaza Kumamoto; July 2021, Pietro Fuji Grand Matsuyama; July 2021, Pietro Centrale (reopening); October 2021, Pietro Nagoya Noritake Shinmachi; December 2021, PASTA&TAPAS PIETRO Fukuoka PARCO.」

「With a view to the post-COVID period and to establish bases for its fan base, the company opened 2 stores in April, PASTA&TAPAS PIETRO Ikebukuro and Pietro Amu Plaza Kumamoto, and the Pietro Fuji Grand Matsuyama franchise store in July. It also reopened Pietro Centrale, the company's flagship restaurant, in July as a place connecting happiness, equipped with a shop and café.」

「With an eye to the post-pandemic period and the development of fan-base hubs, we opened 2 new stores in April: “PASTA&TAPAS PIETRO Ikebukuro” and “Amu Plaza Kumamoto.”」

「We also view restaurants as places to meet customers, build a fan base, and serve as bases for communicating area marketing initiatives, and plan to open stores in 4 cities during the fiscal year.」

「Against this backdrop, as part of its challenge to develop new formats with a view to the post-COVID period, the company opened PASTA&TAPAS PIETRO Toyosu in May, a new format with an expanded dinner menu. It also opened the franchise stores Yomenya Pietro Senri-Chuo in September and Pietro Aeon Mall Hiroshima Fuchu in October.」

「In May, the company opened PASTA&TAPAS PIETRO Toyosu, a new format focused on improving profitability. It also opened the franchise store Yomenya Pietro Senri-Chuo in September.」

「Although the opening was delayed by one month, the company also opened PASTA&TAPAS PIETRO Toyosu in May as a new format focused on improving profitability.」

「To strengthen dinner service, the company plans to open stores in the new TAPAS format. These stores will focus on pasta dishes while offering an expanded dinner menu suited to alcoholic beverages, with an average spend set at 2 to 3 times that of regular stores. The company will take on the challenge of changing the profit structure of its stores and work to establish a system that consistently generates profits. It will also open stores in the Soup Café format to expand awareness of its soup products, which it aims to develop as a third core business among its new restaurant formats.」

「Under this fiscal year's management policy of further revitalizing existing stores and taking on the challenge of new formats, the company worked to increase sales and improve profitability.」

「Under this fiscal year’s management policy of “further revitalizing existing stores and taking on the challenge of new formats,” we worked to expand revenue and improve profitability. We also revised the core menu and actively introduced promotional menus, which have been well received. In addition, by strengthening dinner service at existing stores, expanding higher-priced lunch offerings and enhancing service training, both customer numbers and average spend per customer exceeded the year-earlier period.」

「Under this fiscal year's management policy of further revitalizing existing stores and taking on the challenge of new formats, the company worked to increase sales and improve profitability.」

「The company also made active investments in store renovations and repairs, which contributed to higher customer satisfaction.」

「The company revised its core menu in April 2018 and narrowed the number of menu items, while diversifying its lunch menu, expanding its salad offerings, and strengthening its health-focused menu.」

「The company revised its core menu in April 2018 and narrowed the number of menu items, while diversifying its lunch menu, expanding its salad offerings, and strengthening its health-focused menu. Along with its emphasis on taste, it worked to improve customer service and switched all fresh vegetables used in salads to domestically sourced produce. From September 2018, it held a Carbonara Fair, which has been received more favorably than in previous years. For the dinner menu, it enhanced the menu by proposing a variety of dining occasions beyond pasta alone, offering pasta with a choice of type and portion size, and strengthening its dessert and drink offerings.」

「The company revised its core menu in April 2018 and narrowed the number of menu items, while expanding its salad offerings and strengthening its health-focused menu. Along with its emphasis on taste, it switched all fresh vegetables used in salads to domestically sourced produce. In the Cold Pasta Fair held from May 2018, it discontinued the collaborations with other companies that had been held in previous years and introduced fair menu items with a stronger original character.」

「In fiscal 2018, the company will work to improve profitability through further cost improvements and the closure of unprofitable directly operated stores.」

「As a store, the company decided to close Pietro YASAI Café Kyobashi, which opened in July 2016.」

「In July 2017, we also revamped the core menu and relaunched “customized pasta,” a service rooted in the origins of Yomen-ya Pietro that allows customers to freely choose their sauce and ingredients. To meet health-conscious demand, we also developed Pietro-style offerings focused on health, including salads packed with vegetables, protein and fruit on a single plate. At the same time, we worked to reduce costs by narrowing the number of menu items. In addition, as part of store-specific strategies, we proposed dinner-only antipasti and other offerings.」

「During the first quarter of the current consolidated fiscal year, we worked to expand revenue and improve profitability under the policies of “revitalizing existing stores,” “rebuilding new-format stores” and “strengthening partnership businesses.”」

「In December 2016, we revamped the core menu and added 18 new dishes centered on “salad, pasta and pizza,” Pietro’s founding staples.」

「In April 2016, we opened “PREMIO Pietro: Sea and Field Pasta Restaurant” in Fukuoka, and in July we opened the new-format “Pietro YASAI Café Kyobashi store” in Chuo-ku, Tokyo. YASAI Café was the second location after the Fukuoka store and offered original, healthy menus centered on vegetables.」

「We held the “Spring Feast Fair,” featuring seasonal ingredients, and the “Chilled Pasta Fair,” featuring ingredients from local companies, as seasonal menu offerings.」

「In the restaurant business, in April 2016 we opened the new-format “PREMIO Pietro: Sea and Field Pasta Restaurant” in Fukuoka. Going forward, we will continue developing menus suited to each location and new store formats.」