Strengthening solution-based sales that communicate product value
First written in FY2017-Q1. 17 of 31 entries say "Advanced", first in FY2018. Latest entry: 2026-11-13.
The whole theme swung hardest in 2024: 1 of 10 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Sales of the fried-onion topping product “PATFUTTE (Patfutte)” series grew steadily as a result of continued efforts to strengthen “table marketing,” allowing customers to try the products freely at restaurant tables. Overseas, sales for the dressing category as a whole exceeded the same period of the previous year as distribution coverage for dressings expanded in the United States.」
Sales growth for the products concerned and the dressing category was reported following the combination of table marketing and expanded overseas distribution coverage. - FY2025-H1AdvancedAnnual report
「In the dressing category, our earnings base, we strengthened marketing for the 280ml series, including “Pietro Dressing Japanese-Style Soy Sauce,” through activities and campaigns under the “Magical Salad” initiative, which expands the possibilities of salads by magically solving salad-related issues. “Pietro Dressing Premium French” and the spring/summer limited-edition “Pietro Dressing Ume,” as well as the autumn/winter limited-edition “Pietro Dressing Japanese-Style Ginger,” launched in September, performed well. For the fried-onion topping product “PATFUTTE (Patfutte)” series, we continued to strengthen “table marketing,” allowing customers to try the products freely at restaurant tables, and expanded awareness through initiatives such as dressings with individual sachets, resulting in steady sales growth.」
Sales that communicate product value were expanded into multiple specific measures, including salad initiatives, limited-edition products, table marketing and initiatives featuring individual sachets. - FY2024AdvancedAnnual report
「The product business posted higher sales as a result of sales reform that leveraged our brand strengths, in addition to the favorable effect of the price revisions implemented in the previous fiscal year.」
Sales reform leveraging our proposal capabilities and brand strengths, together with the effect of the price revisions, resulted in higher sales in the product business. - FY2024-Q3AdvancedAnnual report
「The product business posted higher sales as a result of sales reform that strengthened our ability to make proposals tailored to customers and leveraged our brand strengths, in addition to the favorable effect of the price revisions implemented in the previous fiscal year.」
We advanced sales reform by strengthening our proposal capabilities and leveraging our brand strengths, and reported higher sales in the product business together with the effect of the price revisions. - FY2024-Q2AdvancedAnnual report
「The product business posted higher sales as a result of sales reform to strengthen our ability to propose solutions to issues faced by distribution customers, in addition to the effect of the price revisions implemented in the previous fiscal year.」
Strengthening solution-based sales was made concrete through sales reform, including stronger capabilities to propose solutions to issues faced by distribution customers, and higher sales in the product business were reported. - FY2024-Q1AdvancedAnnual report
「The product business posted higher sales as a result of strengthening sales capabilities through sales reform and the gradual market penetration of the price revisions implemented in the previous fiscal year.」
Efforts to communicate product value and strengthen sales were made concrete through stronger sales capabilities under sales reform and market penetration of the price revisions, contributing to higher sales in the product business. - FY2023-Q3AdvancedAnnual report
「We strengthened the rollout of products including “Ouchi Pasta Peperoncino” and “Ouchi Pasta Basil” from the Ouchi Pasta series, which won the Grand Prix in the Pasta Sauce category at the 52nd Japan Food Selection, including by running campaigns on Instagram.」
As a sales measure to communicate product value, Instagram campaigns and stronger product rollout were implemented, centered on award-winning products. - FY2023-Q2RestatedAnnual report
「In the food business, we continued sales initiatives that communicate product value rather than price, while focusing on ensuring the market penetration of the price revisions implemented in April.」
The sales policy of communicating product value rather than price, and sales efforts to ensure the market penetration of the price revisions, continue. - FY2023-Q1AdvancedAnnual report
「In the pasta-related category, our second pillar, we strengthened the rollout of “Ouchi Pasta Basil,” which was renewed in March of the previous fiscal year as the next product following the popular “Ouchi Pasta Sesame Soy Garlic” and “Ouchi Pasta Peperoncino” products in the highly convenient Ouchi Pasta series.」
Communication of product value in the pasta category was made concrete by strengthening the rollout of the renewed “Ouchi Pasta Basil” product. - FY2022AdvancedAnnual report
「We also held a “Restaurant Recipe Contest” in which employees and part-time employees from all directly operated restaurants participated. From 107 innovative recipes submitted, 3 dishes, “Beef Stroganoff-Style Spaghetti with Demi-Glace Sauce,” “Iberico Bacon and Three Kinds of Mushrooms with Butter and Soy Sauce,” and “Happy Mushroom Gratin Pizza,” were selected and introduced at directly operated locations.」
A program was implemented to communicate product and menu value by collecting 107 entries from employees and part-time employees at all directly operated restaurants, selecting 3 dishes, and introducing them at the restaurants. - FY2022-Q3AdvancedAnnual report
「For the fried-onion product “PATFUTTE,” we conducted “table marketing,” offering tastings at restaurant locations, to increase awareness and secure further shelf placement.」
As a sales measure to communicate product value, “table marketing” involving tastings at restaurants was conducted for PATFUTTE, increasing awareness and expanding shelf placement. - FY2022-Q1AdvancedAnnual report
「In our core dressing category, we continued to communicate product value and worked to secure further shelf placement at mass retailers. In particular, we focused on the “Roasted Fragrant Sesame” and “Mellow Lemon” products in the 280ml series and the fried-onion product “PATFUTTE,” with the aim of expanding sales. As a result, sales of these focus products increased substantially from the previous fiscal year.」
We advanced measures to communicate product value and expand shelf placement at mass retailers for specific focus products, and reported sales growth for the products concerned. - FY2021RestatedAnnual report
「Under this fiscal year's policies of “sales-method reform aimed at communicating product value,” “further growth of pasta-related category products as the second pillar,” and “development of the soup category as the third pillar,” we established new sales methods focused on product value and worked to expand sales and profits.」
Sales-method reform centered on communicating product value, establishing new sales methods, and developing the pasta and soup categories continues. - FY2021-Q3RestatedAnnual report
「In the food business, under this fiscal year's management policies of “sales-method reform aimed at communicating product value,” “further growth of pasta-related category products as the second pillar,” and “development of the soup category as the third pillar,” we established new sales methods focused on product value and worked to expand sales and profits.」
The sales policy centered on sales-method reform aimed at communicating product value, establishing new sales methods, and developing the pasta and soup categories continues. - FY2021-Q2RestatedAnnual report
「Under this fiscal year's management policies of “sales-method reform aimed at communicating product value,” “further growth of pasta-related category products as the second pillar,” and “development of the soup category as the third pillar,” we established new sales methods focused on product value and worked to expand sales and profits.」
The sales policy centered on sales-method reform aimed at communicating product value, establishing new sales methods, and developing the pasta and soup categories continues. - FY2021-Q1AdvancedAnnual report
「Under this fiscal year's management policies of “sales-method reform aimed at communicating product value,” “further growth of pasta-related category products as the second pillar,” and “development of the soup category as the third pillar,” we established new sales methods and worked actively to expand sales.」
Measures involving solution-based sales and communication of product value were reorganized as “sales-method reform” and the establishment of new sales methods, and linked to the development of the pasta and soup categories. - FY2020AdvancedAnnual report
「① Sales-method reform aimed at communicating product value: Although the dressing market is showing a declining trend, we believe it is important to further communicate the value of our products, centered on our core dressing products, as well as the pasta-related category, our second pillar, and the soup category, which we aim to develop as our third pillar. We will reform our sales methods by strengthening sales that communicate product value, including proposals for ways of consuming products that meet customer needs, proposals for using them as all-purpose seasonings, and event-based sales, while focusing on ensuring that customers fully appreciate their taste.」
Solution-based sales were organized as “sales-method reform,” including proposals on how to consume and use products and event-based sales, making efforts to communicate product value more concrete. - FY2020-Q3RestatedAnnual report
「We will further strengthen sales of the strong-performing pasta category and seek sales growth in the dressing category by communicating product value, including ways to use and enjoy dressings as a “versatile seasoning.”」
Strengthening sales in the pasta category and communicating the value of dressings through proposals on how to use and consume them continues. - FY2020-Q1RestatedAnnual report
「We will continue to further strengthen sales that communicate product value through proposals on how to use and consume the product as an “all-purpose seasoning,” with the aim of expanding sales.」
Strengthening sales that communicate product value through proposals on how to use and consume the products continues. - FY2019AdvancedAnnual report
「Following the launch of TV commercials and a focus on in-store promotions, the “Ouchi Pasta” series achieved improvements in both distribution coverage and product turnover, generating sales of 207.6% of the previous fiscal year's level.」
Specific measures to communicate product value were implemented, including TV commercials, in-store promotions, sampling sales and expanded shelf space, with “Ouchi Pasta” sales reaching 207.6% of the previous fiscal year's level. - FY2019-Q3RestatedAnnual report
「Under this fiscal year's management policies, including “creating a new market with dressings and continuing to expand sales of existing products” and “strengthening the pasta business,” we worked to further strengthen sampling sales and expand shelf space for core products, with the aim of expanding sales.」
Strengthening sales and communicating product value through sampling sales, expanded shelf space, creation of new markets and strengthening the pasta business continues. - FY2019-Q1RestatedAnnual report
「We will further strengthen sales that communicate product value through proposals on how to use and consume the product as an “all-purpose seasoning,” with the aim of expanding sales.」
Strengthening sales that communicate product value through proposals on how to use and consume the products continues. - FY2018AdvancedAnnual report
「We will further strengthen sales that communicate product value through proposals on how to use and consume the product as an “all-purpose seasoning,” differentiate its positioning and other aspects to avoid cannibalization, focus on expanding sales in the Tokyo metropolitan area as part of our regional strategy, and pursue the prepared-foods business as a new business through partnerships with other companies, with the aim of expanding sales.」
Solution-based sales were expanded to include differentiated positioning to avoid cannibalization within the 280ml series and expansion into the prepared-foods business through partnerships. - FY2018-Q3RestatedAnnual report
「As a “versatile seasoning,” we will further strengthen sales activities that communicate product value, including suggestions for how to use and enjoy the product, while focusing on expanding sales in the Tokyo metropolitan area as part of our regional strategy.」
Strengthening sales by communicating product value through proposals on how to use and consume the products, together with the policy of expanding sales in the Tokyo metropolitan area, continues. - FY2018-Q2RestatedAnnual report
「As a “versatile seasoning,” we will further strengthen sales activities that communicate product value, including suggestions for how to use and enjoy the product, while focusing on expanding sales in the Tokyo metropolitan area as part of our regional strategy.」
Proposals on how to use and consume the product as an all-purpose seasoning, and stronger sales that communicate product value, continue. - FY2018-Q1RestatedAnnual report
「With the launch of dressings and products in new categories as new products in autumn 2017, we will further strengthen sales that communicate product value through proposals on how to use and consume the products, with the aim of expanding sales.」
Strengthening sales through the launch of new products and products in new categories, and proposals on how to use and consume them, continues. - FY2017-Q3RestatedAnnual report
「The company worked to increase penetration of the Pietro brand by offering health-conscious products, while further strengthening proposal-based sales that communicate product value to expand sales.」
Strengthening solution-based sales that communicate product value continues. - FY2017-Q2RestatedAnnual report
「The company worked to increase penetration of the Pietro brand by offering health-conscious products, while further strengthening proposal-based sales that communicate product value to expand sales.」
Strengthening solution-based sales that communicate product value continues. - FY2017-Q1First statedAnnual report
「The company worked to increase penetration of the Pietro brand by offering health-conscious products, while further strengthening proposal-based sales that communicate product value to expand sales.」
Solution-based sales that communicate product value were identified for the first time as a means of providing health-oriented products and expanding brand penetration and sales.