Product development to make meal preparation more convenient

「The “Pietro Just-Toss Pasta Sauce” series, launched in March 2024 as pasta sauces with toppings that create an authentic dish by simply tossing them with pasta, achieved strong sales growth due to favorable reception of its ease of preparation.」

「“あえるだけ”で本格的な一品ができあがるトッピング付きパスタソースとして、2024年3月に発売した「ピエトロ あえるだけパスタソースシリーズ」は、調理の手軽さが好評を得て、大きく売上を伸ばしました。」

「The “Pietro Just-Toss Pasta Sauce” series, launched in March 2024 as pasta sauces with toppings that create an authentic dish by simply tossing them with pasta, achieved strong sales growth due to favorable reception of its ease of preparation.」

「In March 2024, the company launched the toss-with-pasta sauces “Pietro Just-Toss Pasta Sauce Japanese Soy Sauce Garlic” and “Pietro Just-Toss Pasta Sauce Japanese Peperoncino” as a new series, entering a new pasta sauce category.」

「In the frozen foods category, a growth business, the company strengthened sales of frozen pasta, as well as pizza, doria and gratin, based on the strength of allowing consumers to easily enjoy restaurant-quality taste at home as premium frozen products. It launched renewed frozen gratin and frozen pizza products, including “Yomenya Pietro Bolognese for Meat Lovers,” which brings a popular retort pasta sauce flavor to a frozen product, and expanded distribution.」

「In the frozen foods category, a growth business, the company strengthened sales of frozen pasta, as well as pizza, doria and gratin, based on the strength of allowing consumers to easily enjoy restaurant-quality taste at home, with chefs themselves involved in development. As premium frozen products pursuing “freshly prepared taste,” it launched renewed frozen gratin and frozen pizza products, including the newly developed “Yomenya Pietro Bolognese for Meat Lovers,” and expanded distribution.」

「In the frozen foods category, a growth business, chefs themselves participated in product development, with the ability to enjoy restaurant-quality taste at home as a key strength. The company strengthened sales of frozen pasta, as well as pizza, doria and gratin. By strengthening distribution to nearby stores and proposals to mass retailers for premium frozen products designed to create synergies with its restaurants, the company’s sales value substantially exceeded that of the same period of the previous year.」

「In the frozen foods category, a growth business, the company strengthened sales of frozen pizza, pasta and doria as high-value-added products that allow consumers to enjoy authentic restaurant taste at home, responding to growing demand driven by lifestyle changes and other factors. It also newly introduced gratin, which is highly popular as a household frozen food, to further increase sales. Sales value substantially exceeded the same period of the previous year, owing to an increase in repeat customers and expanded regular distribution, among other factors.」

「In the frozen foods category, a growth business, the company strengthened sales of frozen pizza, pasta and doria as high-value-added products that allow consumers to enjoy authentic restaurant taste at home, responding to growing demand driven by lifestyle changes and other factors. It also newly introduced gratin, which is highly popular as a household frozen food, to further increase sales. Sales value substantially exceeded the same period of the previous year, owing to an increase in repeat customers and expanded regular distribution, among other factors.」

「In March 2022, as new products for distribution channels, the company developed 3 frozen doria products, including “Yomenya Pietro Eggplant and Meat Sauce Doria,” and added and sold them as part of the “Yomenya” frozen series, which had previously consisted only of frozen pasta.」

「Following the “Chef’s Holiday” frozen pasta series, which began as a direct-to-consumer product, the company developed and began selling 4 frozen pasta products under the “Yomenya Pietro” series, including “Spicy Spaghetti with Eggplant and Ground Meat,” to expand frozen food sales.」

「In the frozen foods category, the company developed and launched a series of frozen pasta sauces under “Yomenya Pietro,” modeled on 4 popular dishes from its own restaurants.」

「With women’s growing participation in the workforce and the declining birthrate and aging population in mind, the company continued to focus on developing frozen foods that can be eaten at home after microwave preparation alone, and developed and sold the frozen doria “Shrimp and Spinach Basil Doria” and frozen pizza “Bacon and Spinach with Carbonara Sauce.”」

「With women’s growing participation in the workforce and the declining birthrate and aging population in mind, the company also focused on developing frozen foods that can be eaten at home after microwave preparation alone.」

「The company also newly launched 3 pasta sauces designed to be heated in a microwave as products addressing the need for easier meal preparation.」