Co-Developing New Products With Public Figures

「The IP licensing business niko and ... EDIT HOUSE with Adastria Co., Ltd. steadily established a foundation for growth in recurring revenue, as the number of affiliated homebuilders expanded nationwide and the cumulative number of model homes reached 27 nationwide.」

「In another cross-industry collaboration, the partnership with 再春館製薬所 resulted in the completion of an appealing home unlike any previously seen.」

「In addition, the Company entered into a strategic partnership with TEIJIN LIMITED and developed LIVELY VILLA Noki as a new product. By leveraging TEIJIN LIMITED's advanced technological capabilities, the product achieves large openings and spacious interiors comparable to those of reinforced-concrete construction despite being a wooden home. This is expected to promote the use of domestic forest resources and contribute to the global environment through sustainable housing.」

「In addition to appearing in the timeline on the Yahoo! JAPAN home page, the owned media outlet Liv Times began distributing its content through LINE NEWS, which is strongly supported by younger users, enabling it to provide information to more prospective homebuyers.」

「Against this backdrop, the group's digital customer acquisition and cross-industry collaboration strategies from the prior fiscal year, together with geographic expansion, proved effective, and the number of homes ordered remained firm at 135% of the prior-year level.」

「In addition, the Company will begin joint product development with a mail-order company and D2C sales using its mail-order channel.」

「Against this backdrop, the Company entered into a joint product development agreement with 再春館製薬所 as a new collaboration. It plans to jointly develop and sell new products based on scientific evidence, using the knowledge and expertise 再春館製薬所 has accumulated and its network of research institutions, including universities.」

「The Park Place Oita location features a model home developed in collaboration with the popular fashion brand niko and ..., making it the third niko and ... collaborative model home in total. The in-store strategy of opening locations inside shopping malls and the collaborative model homes are generating strong synergies and contributing significantly to the expansion of the customer base.」

「The Company entered into an agreement with major mail-order company 千趣会 for the joint development of detached-home products using a mail-order channel and embarked on a new sales strategy as a detached-home platform operator.」

「On its YouTube channel, room tours of architects' prêt-à-porter homes, developed in collaboration with Architects Studio Japan Co., Ltd., performed strongly, generating approximately 450,000 views in 1 month and increasing the number of channel subscribers.」

「We also opened our first Afternoon Tea HOUSE model home in Chiba City as part of our geographic expansion and attracted a large number of prospective customers. In Kumamoto, we decided to open a new location at the Kumamoto Nichi-RKK Housing Exhibition, where the Kumamoto flagship models are assembled.」

「To expand its geographic reach and customer segments, the Company collaborated with 株式会社サザビーリーグ to develop Afternoon Tea HOUSE as a new product under the brand concept of sustainable living. It opened a model home in Oita and attracted a large number of new visitors.」

「As a lifestyle offering, ink, the new detached-home product developed in collaboration with Adastria Co., Ltd.'s niko and ..., attracted far more visitors than expected and generated a large number of orders.」

「The “Chiba store” is a model house for the new “Afternoon Tea HOUSE” product developed in collaboration with Sazaby League, Ltd., and is scheduled for a grand opening in September 2021.」

「To address customers' diverse lifestyles, the Company began developing the new Afternoon Tea HOUSE product in collaboration with 株式会社サザビーリーグ.」

「As an additional cross-industry collaboration, the Company worked with UCHIDA YOKO CO.,LTD. to commercialize IENAKA × OFFICE, a product designed to address changes in people's lifestyles and needs in the with-COVID and post-COVID era, and proceeded with preparations for its sale.」

「At the same time, based on the VISION 2030 roadmap and to strengthen its lifestyle offerings, the Company developed and began selling ink, a new detached-home product created in collaboration with Adastria Co., Ltd.'s niko and ... brand.」

「In March of the same year, the Company also collaborated with Adastria Co., Ltd.'s popular brand niko and ... to begin developing a new detached-home product, making proactive promotional investments.」

「In addition, on 7 September of the same year, the Company opened a new location and began sales at KAB Smile Park Yume Town Hamasen, a comprehensive housing exhibition venue in Kumamoto. This model home was jointly developed with the talent Suzanne and also succeeded in attracting a large number of visitors.」

「Against the backdrop of increasingly diverse lifestyles, housing is now expected to address not only hardware aspects such as structure and performance but also softer aspects such as lifestyle. To propose ways of living that reflect individual preferences, the Company began jointly developing a new product with the talent Suzanne in June 2019.」