Agile Customer Acquisition Without Relying on Permanent Showrooms
First written in FY2016. 22 of 26 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「In anticipation of applying the new lease accounting standard, we are promoting a shift from permanent showrooms to spec-home-style models as a measure to reduce assets and fixed costs and improve ROA.」
In addition to its previous expansion of permanent showrooms, the company indicated a policy of shifting toward spec-home-style models to improve ROA and reduce assets. - FY2023AdvancedAnnual report
「We further expanded geographically by opening a model home in one of Oita Prefecture’s largest shopping malls and another in one of Chiba Prefecture’s largest comprehensive housing exhibition centers, attracting a large number of visitors. Although geographic expansion fell just short of the target of 35 locations, it reached 34 locations.」
The company opened locations in a shopping mall and a large comprehensive housing exhibition center in Chiba, expanding its sales network to 34 locations, short of the 35-location target. - FY2023-Q2AdvancedAnnual report
「In addition, we opened an in-shop store at Park Place Oita, one of the largest commercial complexes in Oita Prefecture, where we built and opened a full-scale model home inside the shopping mall, attracting a large number of new visitors.」
The company established a new customer touchpoint at Park Place Oita through a full-scale model home inside a shopping mall and attracted new visitors. - FY2022AdvancedAnnual report
「We further expanded geographically by opening a Tokyo office in Shibuya, Tokyo, and a Chiba store at a comprehensive housing exhibition center in Inage, Chiba City, thereby beginning full-scale sales activities in the Kanto region.」
The company opened a Tokyo office, Chiba store, Fukuoka Marina-dori store and MUJI HOUSE Fukuoka store, progressing from expanding customer touchpoints mainly in Kyushu to developing a full-scale sales network that includes the Kanto region. - FY2022-Q3AdvancedAnnual report
「We also opened our first Afternoon Tea HOUSE model home in Chiba City as part of our geographic expansion and attracted a large number of prospective customers. In Kumamoto, we decided to open a new location at the Kumamoto Nichi-RKK Housing Exhibition, where the Kumamoto flagship models are assembled.」
The company opened its first Afternoon Tea HOUSE model home in Chiba City and decided to open a new location at the Kumamoto Nichi-RKK Housing Exhibition. - FY2022-Q2AdvancedAnnual report
「To expand sales in Fukuoka in earnest, we decided to open new locations at 2 of Kyushu’s largest comprehensive housing exhibition centers, the hit Marina-dori Housing Exhibition Center and the hit Onojo Housing Exhibition Center. This brings the cumulative number of sales locations in the Fukuoka area to 4.」
The company decided to open locations at 2 of Kyushu’s largest comprehensive housing exhibition centers in Fukuoka, increasing the area’s sales locations to 4. - FY2022-Q1AdvancedAnnual report
「In addition, to expand both our geographic reach and customer base, we collaborated with Sazaby League Ltd. to develop the new Afternoon Tea HOUSE product around the brand concept of sustainable living. We opened a model home in Oita City and attracted a large number of new visitors. Going forward, we plan to open model homes for the same product sequentially in Chiba, Kumamoto and Fukuoka to attract more customers and win more orders.」
The company opened an Afternoon Tea HOUSE model home in Oita City and attracted new visitors, while outlining plans to open additional model homes in Chiba, Kumamoto and Fukuoka. - FY2021AdvancedAnnual report
「June 2021: Opened 3 permanent showrooms for MUJI HOUSE in Kita Ward, Kumamoto City, simultaneously.」
The company simultaneously opened 3 permanent MUJI HOUSE showrooms in Kita Ward, Kumamoto City, expanding its sales network. - FY2021-Q3AdvancedAnnual report
「Against this backdrop, in January 2021 we decided to open Chiba, our first location in the Kanto region.」
The decision to open Chiba, the company's first Kanto location, marked the expansion of its customer touchpoints beyond its traditional Kyushu base into the Kanto region. - FY2021-Q2AdvancedAnnual report
「We also established 1 mobile showroom in Higashi Ward, Kumamoto City, as part of our geographic expansion, and began sales activities,」
The company established 1 mobile showroom in Higashi Ward, Kumamoto City, and began sales activities. - FY2021-Q1AdvancedAnnual report
「In addition, as part of our geographic expansion, we established 2 mobile showroom locations, in Omuta, Fukuoka Prefecture, and Tamana, Kumamoto Prefecture, and began sales activities,」
The company established 2 mobile showrooms in Omuta, Fukuoka Prefecture, and Tamana, Kumamoto Prefecture, and began sales activities. - FY2020AdvancedAnnual report
「We also opened a full-scale model home on the first floor of Aeon Mall Fukuoka, a large shopping mall with one of the highest visitor counts in Kyushu, marking our full-scale entry into Fukuoka Prefecture.」
The company established a full-scale model home inside a shopping mall and completed its full-scale entry into Fukuoka Prefecture, expanding customer touchpoints through permanent and mobile showrooms. - FY2020-Q1AdvancedAnnual report
「On 4 July 2019, we opened our first sales office in Oita Prefecture, in Oita City, and on 3 August of the same year opened a new location at the TOS Housing Messe comprehensive housing showroom in Oita City, Oita Prefecture, where we began full-scale sales activities. We operated the showroom as the only single-story model home at TOS Housing Messe and attracted a large number of visitors.」
The company established a sales office in Oita City, opened a single-story model home at a comprehensive housing showroom, and began full-scale sales activities, creating a new customer touchpoint. - FY2019AdvancedAnnual report
「Against this backdrop, in August 2019 we opened a location at a comprehensive housing showroom in Oita City, Oita Prefecture, and began full-scale sales activities. In addition, we plan to open a location at a comprehensive housing showroom in Minami Ward, Kumamoto City, in September 2019. This will be our first location at a comprehensive housing showroom in Kumamoto City and is expected to stabilize customer acquisition, including referrals of customers generated online. With this opening, we will have 6 permanent model-home locations in Kumamoto Prefecture. Going forward, we will strengthen our operating base in Kumamoto Prefecture, where our head office is located, accelerate geographic expansion by opening at the comprehensive housing showroom in Oita City, and build a mobile showroom in Fukuoka Prefecture.」
The company describes specific expansion of its locations, including opening in Oita City, planning a location in Minami Ward, Kumamoto City, increasing to 6 permanent model-home locations in Kumamoto Prefecture, and building a mobile showroom in Fukuoka Prefecture. - FY2019-Q2AdvancedAnnual report
「Against this backdrop, in November 2018 we opened a location at the Arao Comprehensive Housing Showroom NEO in Arao, Kumamoto Prefecture, and began sales. This was our third location at a comprehensive housing showroom.」
The company executed its previously announced plan to open in Arao and began sales, bringing its locations at comprehensive housing showrooms to 3. - FY2019-Q1AdvancedAnnual report
「In August 2018, we also began selling a single-story home built as a model home in Kanzaki, Saga Prefecture, as a spec home, attracting a large number of visitors.」
The company converted a single-story home built as a model home in Kanzaki, Saga Prefecture, into a spec-home offering and successfully attracted many visitors. - FY2018AdvancedAnnual report
「Against this backdrop, in November 2018 we plan to open a location at a comprehensive housing showroom in Arao, Kumamoto Prefecture. This will give us 5 permanent model-home locations in Kumamoto Prefecture and further strengthen our operating base. In addition, as we enter new areas such as Higashi Ward in Kumamoto City and Kurume, Fukuoka Prefecture, we will focus on strategic geographic expansion by establishing mobile showrooms featuring products suited to each area.」
The planned Arao location would expand the company's permanent model-home network to 5 locations in Kumamoto Prefecture, while mobile showrooms are planned for Higashi Ward in Kumamoto City, Kurume and other areas. - FY2018-Q3AdvancedAnnual report
「In addition, on 31 March, we opened an outlet at the newly established Kōshi Comprehensive Housing Showroom Ambi Housing Park in Kōshi, Kumamoto Prefecture.」
The Company expanded customer touchpoints by opening an outlet at a new comprehensive housing showroom in Kōshi, Kumamoto Prefecture. - FY2018-Q2RestatedAnnual report
「Against this backdrop, we focused on sales activities because customer traffic at the single-story model home we built in Yatsushiro was strong.」
The Company used the Yatsushiro single-story model home as a customer-acquisition hub and focused on sales activities in response to strong traffic. - FY2018-Q1AdvancedAnnual report
「In September 2017, we opened an outlet at the newly established comprehensive housing showroom featuring only single-story homes in Yatsushiro, Kumamoto Prefecture, and began sales.」
To address demand for single-story homes, the Company expanded its customer-acquisition locations by opening an outlet at Yatsushiro's comprehensive single-story housing showroom and beginning sales. - FY2017AdvancedAnnual report
「In April 2017, we opened our first standalone single-story home showroom in Minami Ward, Kumamoto City, and began sales.」
While maintaining its policy of not relying on permanent showrooms, the Company opened and began operating its first standalone single-story home showroom in Minami Ward, Kumamoto City. - FY2017-Q3AdvancedAnnual report
「Because single-story homes are in high demand among customers in the Kumamoto market following the earthquake, we planned a standalone single-story model home in Minami Ward, Kumamoto City. In addition, when a new comprehensive housing showroom featuring only single-story homes was to be opened in Yatsushiro, Kumamoto Prefecture, we decided to exhibit there.」
The Company added specific customer-acquisition locations by planning a standalone single-story model home in Minami Ward, Kumamoto City, and deciding to exhibit at the comprehensive single-story housing showroom in Yatsushiro. - FY2016First statedAnnual report
「Rather than maintaining permanent home showrooms for customers to visit, we return the construction and maintenance costs saved through this approach to customers. As alternatives to permanent home showrooms, we operate a home-monitor program and homes available for long-term viewing.」
The Company uses a home-monitor program lasting around 2 weeks and homes available for viewing for around 1 year to attract customers without maintaining permanent showrooms.