Expanding Customer Touchpoints Through Online Showrooms

「In December 2025, the number of subscribers to the company's YouTube channel Lib Work ch surpassed 150,000, and the channel grew into one of the leading video channels in the detached-housing industry.」

「Digital customer acquisition remained strong at 147% of the prior-year level, contributing significantly to more efficient customer acquisition and lower advertising expenses. The YouTube channel Lib Work ch, a fan-engagement marketing tool, surpassed 90,000 subscribers and approached its initial KPI of 100,000 subscribers. Short-form videos and TikTok performed particularly well, and the company successfully sold spec homes in response to viewer feedback. In addition to the Yahoo! JAPAN homepage timeline, the owned media platform Lib Times began integration with LINE NEWS, which is strongly supported by younger users, enabling the company to distribute information to more prospective homebuyers.」

「We first launched the land appraisal site e-Tochi Satei net. Because customers can request an appraisal directly without going through a real estate agent, they can easily obtain an estimated land value without cumbersome procedures. Linked with the existing land-search site e-Tochi net, the service indirectly matches people who want to sell land with those who want to buy it and provides mutual benefits. We also developed My Room tour, a smartphone game that lets users experience their ideal home plan.」

「Against this backdrop, the group's digital customer acquisition and cross-industry collaboration strategies from the prior fiscal year, together with geographic expansion, proved effective, and the number of homes ordered remained firm at 135% of the prior-year level.」

「Digital marketing customer acquisition performed strongly at 133% of the prior-year level, representing average growth of 151% over 3 years. The YouTube channel LibWork ch surpassed 60,000 subscribers and 26 million total views. In addition, the owned media platform Lib Times began integrating with the Yahoo! JAPAN timeline, leading to a rapid increase in sessions.」

「Against this backdrop, our group, a HOUSE TECH COMPANY, saw digital marketing customer acquisition remain firm at 132% of the prior-year level.」

「Digital marketing customer acquisition remained firm at 131% of the prior-year level.」

「As an initial step in strengthening our digital marketing strategy, we launched e-Madori Plan net, which allows users to select a layout suited to their needs from several thousand floor plans, and used it to acquire a large number of prospective customers.」

「We launched e-Tateuri net, an Amazon Marketplace-style platform, and began a new brokerage business. We subsequently launched the electronic catalog site e-Myhome net and the housing information media platform Lib Times, formerly Ie-Zukuri Online. We also launched My Home Robo, an AI-powered plan proposal service, and commercialized it as a subscription service for homebuilders nationwide. New prospective-customer acquisition through digital marketing reached 169.5% of the prior-year level, exceeding the 150% KPI under the Medium-Term Management Plan NEXT STAGE 2023. In addition, the YouTube channel Lib Work ch surpassed 14.2 million total views.」

「Against this backdrop, the group opened e-Myhome net, an electronic catalog site offering a wide variety of homes, and Ie-Zukuri Online, a Q&A magazine featuring experts, as it sought to become a platform operator in the detached-housing market. Digital marketing customer acquisition remained firm even during the COVID-19 pandemic, reaching 159% of the prior-year level.」

「We opened a Tokyo office to strengthen marketing initiatives. Digital customer acquisition performed strongly during the COVID-19 pandemic, reaching 207% of the prior-year level. In addition, the YouTube channel Lib Work ch, which promotes customer engagement and has synergies with order acquisition, continued to grow steadily and surpassed 10 million views.」

「We also completely redesigned e-Tochi net, the main platform for digital marketing customer acquisition, and launched a new Chiba version as we entered the Chiba market. In addition, the YouTube channel Lib Work ch continued to grow steadily in both views and subscribers, surpassing 30,000 subscribers.」

「New prospective-customer acquisition through digital marketing increased 169.4% year on year, exceeding the 150% year-on-year growth KPI under the Medium-Term Management Plan NEXT STAGE 2023. In addition, the YouTube channel Lib Work Ch surpassed 25,000 subscribers and 7.8 million total views, growing into a media platform that receives inquiries from across Japan.」

「Beginning in January 2021, we promoted an online campaign offering ¥10 million toward home purchases. We also acquired prospective customers likely to purchase by providing a free digital book compiling actual layouts of single-story homes, which were popular at the time. The digital customer-acquisition campaign also benefited from livestreaming the prize drawing for the home-purchase funds on YouTube's Lib Work Ch, and digital customer acquisition remained firm at 157% of the prior-year level.」

「In addition to a complete redesign of our corporate website with an emphasis on UI and UX, the success of our proprietary YouTube channel, which surpassed 10,000 subscribers and rapidly expanded its view count, contributed to digital customer acquisition remaining firm at 149% of the prior-year level.」

「As a result of focusing on digital marketing initiatives, digital customer acquisition during the first quarter remained firm at 174% of the prior-year level.」

「We also strengthened our proprietary web marketing by newly building e-Chumon Jutaku net, which allows users to search for their ideal home based on completed projects; e-Hiraya net, which allows users to search for land and plans suited to single-story homes; and e-Kenchikushi net, which matches customers with architects. In aiming to become a detached-housing platform operator, we actively invested in IT and acquired customers through multiple channels.」

「In February of the same year, we launched e-Hiraya net as a new customer-acquisition site and strengthened web-based customer acquisition. As a result, web-based customer acquisition from January through March was 151% of the prior-year level and remained strong.」

「Against this backdrop, in October 2019 we launched a new customer-acquisition website, e-Chumon Jutaku net, and strengthened our web marketing.」

「We developed and released an app version of the land portal e-Tochi net. We also released a version of e-Tochi net for the Oita area as we entered Oita, expanding our web-based customer acquisition.」

「We are strengthening web-based customer acquisition as part of our proprietary business model, and during the cumulative first 3 quarters, it remained firm, up 32.4% year on year.」

「We have established a business model that uses our proprietary customer-acquisition methods, including the web and social media, to provide high-value products at low prices. Because this model is not limited to a specific area, we aim to expand nationwide from our regional base by actively hiring sales and construction personnel.」

「Against this backdrop, we launched a new online diagnostic tool designed to explore customers' subconscious preferences and used it to acquire new prospective customers.」

「In addition, the Ministry of Economy, Trade and Industry recognized our IT-based sales strategy and our efforts to diversify our business as a company creating lifestyles, which led to our selection as a 2017 Regional Future Driving Company.」

「We also strengthened our web strategy for customer acquisition by using social media and other channels, enabling us to attract customers from multiple sources and successfully reduce the cost of acquiring new prospective customers by 24.8% year on year.」

「Our website features an online showroom that provides an environment where customers can easily turn their ideas into reality as the first step toward creating a home.」