Expansion of Sales Locations in Kumamoto, Fukuoka and Saga and a Dominant-Region Strategy

「In May 2026, the company also opened Kagoshima, further expanding its sales base in Kyushu.」

「As part of its regional expansion, the company opened an Afternoon Tea HOUSE model home featuring a cross-industry collaboration at AEON MALL Makuhari Shintoshin, which has one of the largest sites in Japan, and decided to open a location at AEON MALL Kumamoto, one of the largest malls in Kumamoto Prefecture. It will continue opening locations at shopping malls nationwide, expanding its customer base through cross-industry collaborations and developing experiential model homes that visitors can enjoy.」

「The company opened a new location at AEON MALL Makuhari Shintoshin, its flagship mall, as an in-shop-format store, a distinctive format in which a full-scale model home is built within a section of a commercial facility.」

「Against this backdrop, the group's digital customer acquisition and cross-industry collaboration strategies from the prior fiscal year, together with geographic expansion, proved effective, and the number of homes ordered remained firm at 135% of the prior-year level.」

「We further expanded geographically by opening a model home in one of Oita Prefecture’s largest shopping malls and another in one of Chiba Prefecture’s largest comprehensive housing exhibition centers, attracting a large number of visitors. Although geographic expansion fell just short of the target of 35 locations, it reached 34 locations.」

「In addition, we opened an in-shop store at Park Place Oita, one of the largest commercial complexes in Oita Prefecture, where we built and opened a full-scale model home inside the shopping mall, attracting a large number of new visitors.」

「As part of its regional expansion, the company decided to open a location at the Makuhari comprehensive housing exhibition site, one of the largest in the Kanto region, and successfully attracted a large number of visitors by opening its 4th Afternoon Tea HOUSE in Higashi Ward, Kumamoto City.」

「The company opened Chiba at a comprehensive housing exhibition site in Inage, Chiba City, and began full-scale sales activities in the Kanto region. At the same time, it opened a location featuring a collaboration product to expand its customer base and achieve strong differentiation from competitors.」

「As part of its regional expansion, the company opened its first model home in Chiba City, the Afternoon Tea HOUSE, and attracted a large number of prospective customers. It also decided to open a new location at the Kumamoto Nichinichi RKK Housing Exhibition, which brings together Kumamoto's flagship models. The company believes that pursuing a dominant strategy will improve its sales competitiveness and management efficiency, leading to the acquisition of an overwhelming market share.」

「To expand sales in Fukuoka in earnest, we decided to open new locations at 2 of Kyushu’s largest comprehensive housing exhibition centers, the hit Marina-dori Housing Exhibition Center and the hit Onojo Housing Exhibition Center. This brings the cumulative number of sales locations in the Fukuoka area to 4.」

「In addition, to expand both our geographic reach and customer base, we collaborated with Sazaby League Ltd. to develop the new Afternoon Tea HOUSE product around the brand concept of sustainable living. We opened a model home in Oita City and attracted a large number of new visitors. Going forward, we plan to open model homes for the same product sequentially in Chiba, Kumamoto and Fukuoka to attract more customers and win more orders.」

「As part of its regional expansion, the company decided to open its first location in the Kanto region at a comprehensive exhibition site in Chiba City, as well as 2 locations in the Fukuoka area, including MUJI HOUSE Fukuoka, and proceeded with preparations for the opening.」

「Against this backdrop, the company decided in January 2021 to open Chiba, its first location in the Kanto region. Its medium-term management plan, NEXT STAGE 2023, identifies “Accelerating nationwide expansion toward rapid growth and expansion” as one of its basic policies. Beginning with its entry into Chiba Prefecture, the company will accelerate its expansion into the Kanto region and work to further expand its sales territory.」

「We also established 1 mobile showroom in Higashi Ward, Kumamoto City, as part of our geographic expansion, and began sales activities,」

「In addition, as part of our geographic expansion, we established 2 mobile showroom locations, in Omuta, Fukuoka Prefecture, and Tamana, Kumamoto Prefecture, and began sales activities,」

「In addition to expanding online customer acquisition through its proprietary web-marketing strategy, the company aims to become a platform provider in the housing industry. It first launched the land-information website e-TsuchiNet Kanagawa, and plans to strengthen online customer acquisition in the Kanto region and build a new platform to support customers in building homes. In addition, it will establish 5 new mobile exhibition sites across Kyushu and independently open a comprehensive exhibition site in Kita Ward, Kumamoto City, where visitors can view all 3 MUJI HOUSE products: Ki no Ie, Mado no Ie and Hi no Ie.」

「The company also opened the Sakura-machi Office in Sakura-machi, Chuo Ward, Kumamoto City, during the same month. Located next to the Shimodori arcade, Kumamoto Prefecture's largest entertainment district, the office was newly established as a hub office capable of promoting efficiency as the company expands into new areas, with state-of-the-art facilities including a 220-inch large-screen display and a videoconferencing system linking it with sales offices outside the prefecture.」

「Against this backdrop, the company established its first sales office in Oita Prefecture in Oita City on 4 July 2019. On 3 August of the same year, it opened a new location at TOS Housing Messe, a comprehensive housing exhibition site in Oita City, Oita Prefecture, and began full-scale sales activities.」

「This opening brought the number of permanent model homes in Kumamoto Prefecture to 6. Going forward, the company will further strengthen its management base in Kumamoto Prefecture, where its head office is located, and accelerate regional expansion by opening a location at a comprehensive housing exhibition site in Oita City, Oita Prefecture, and constructing a mobile exhibition site in Fukuoka Prefecture.」

「Against this backdrop, in November 2018 we opened a location at the Arao Comprehensive Housing Showroom NEO in Arao, Kumamoto Prefecture, and began sales. This was our third location at a comprehensive housing showroom.」

「In August 2018, we also began selling a single-story home built as a model home in Kanzaki, Saga Prefecture, as a spec home, attracting a large number of visitors.」

「The company will open a location at a comprehensive housing exhibition site in Arao City, Kumamoto Prefecture, in November 2018. This will give it 5 permanent model homes in Kumamoto Prefecture, further strengthening its management base. In addition, as it enters new areas such as Higashi Ward, Kumamoto City and Kurume City, Fukuoka Prefecture, it will focus on strategic regional expansion by establishing mobile exhibition sites featuring new products suited to each area.」

「In addition, on 31 March, we opened an outlet at the newly established Kōshi Comprehensive Housing Showroom Ambi Housing Park in Kōshi, Kumamoto Prefecture.」

「In addition to its conventional regional operations centered on northern Kumamoto Prefecture and Omuta City in Fukuoka Prefecture, the company will work to expand its sales territory across Kumamoto Prefecture, including its major cities, as well as into Fukuoka Prefecture, Saga Prefecture and other areas.」

「In addition to constructing long-term viewing homes in Kumamoto City, Tamana City, Arao City and Uto City in Kumamoto Prefecture, and Kurume City in Fukuoka Prefecture, the company will progressively open sales offices near the construction sites. Through these measures, it will expand its sales territory and strengthen its suburban dominant strategy.」