Menus, Sales Floors and Cooking Assistance Adapted to Changes in Lifestyles

「また、公式LINEを活用したクーポン配信及び情報発信機能の強化などを進め、お客様の利便性向上及び来店販促に努めてまいりました。」

「The company actively developed menu planning and proposal activities using locally produced products for its main customers, small and midsize food-service businesses. Its high-value-added menu proposals using local ingredients were well received as support for differentiating its business partners.」

「Under the difficult circumstances, the company distributed new content for LINE members, “At Long Last, Now Making Its Debut!!” By providing customers such as food-service businesses with hints for new menu ideas and proposals for time-saving meals to address labor shortages, the company acquired regular customers and received favorable feedback. At the same time, it distributed the “These Are Our Signature Creations” series, centered on products developed by the company, and set up dedicated displays in stores so customers could pick up the products themselves and use them as references for value for money, the enjoyment of cooking, and expanding their range of recipes, also receiving favorable feedback. For its main customers, small and midsize food-service businesses, the company also strengthened promotional activities, including continuing to hold proposal events addressing customer needs and business challenges and conducting tasting sales.」

「The company also held proposal events for its main customers, small and midsize food-service businesses and event operators, addressing their needs and business challenges, and received favorable feedback.」

「In addition to the traditional exhibitions and sales events for food-service businesses, the company held problem-solving proposal events at all stores to help address the challenges faced by food-service businesses and made a range of proposals useful for their menus.」

「In addition to the traditional exhibitions and sales events for food-service businesses, the company held problem-solving proposal events at all stores to help address the challenges faced by food-service businesses and made a range of proposals useful for their menus.」

「The company held mini product proposal events at each store, creating opportunities to make proposals to newly registered business customers and working to increase the number of regular customers.」

「The company will also work with customers to respond to changes in the market environment and increasingly diverse needs by developing and expanding sales of meal-delivery services for older adults and fully prepared foods, proposing menu development and store merchandising, and providing cooking-technology support.」

「The company is focusing on acquiring regular customers by expanding its range of takeaway supplies and products for food-service customers offering takeaway services, which have grown since the COVID-19 pandemic, thereby cultivating new categories of reasons to visit its stores.」

「For general consumers, the company uses LINE to regularly distribute proposals for easy ways to use its original commercial food ingredients, known as “Satosho Recipes,” and promotes snack products developed in collaboration with manufacturers, such as “Norio and Natsuko,” on social media to encourage store visits. It also continues to improve purchasing convenience for small and midsize food-service businesses through information distribution and to increase repeat visits and average spending per customer among general consumers through regular communications.」

「Against this backdrop, with the COVID-19 and post-COVID-19 periods in mind, the company continued to promote digital marketing using the new LINE membership program. It worked to attract more customers through initiatives such as “Umaimono Tohoku!” supporting local producers and processors, and distributed “Easy Ways to Use Commercial Food Ingredients Recipes!” in partnership with Junko Suda, a veteran homemaker and the fifth winner of the “Recipe Queen” segment on the information program “Hirunandesu,” addressing diverse customer needs and actively working to increase customer traffic.」

「Against this backdrop, the company worked to attract more customers through initiatives such as a “Frozen Food Manufacturers Fair” tailored to customer needs and “Umaimono Tohoku!” supporting local producers and processors. Under the new membership program using LINE, the company regularly distributed useful purchasing information to small and midsize food-service businesses and special offers to general consumers, working to increase repeat visits and average spending per customer. As a result, revenue was ¥2,471 million, down 15.9% year on year, and segment profit (operating profit) was ¥99 million, down 55.1%.」

「From May through August, the company conducted the “250 Carefully Selected Everyday Support Products—All at Reduced Prices!!” campaign and worked to attract more customers by offering measures designed to make shopping more affordable and enjoyable, as well as by selling limited-quantity products under the “Umaimono Tohoku!” campaign supporting local producers and processors. Under the new membership program using LINE, introduced in the autumn of the previous year, the number of registered members increased steadily. The company worked to improve purchasing convenience for small and midsize food-service businesses and event operators through information distribution, while regularly providing information to general consumers to increase repeat visits and average spending per customer.」

「The company will also work with customers to respond to changes in the market environment and increasingly diverse needs by developing and expanding sales of meal-delivery services for older adults and fully prepared foods, proposing menu development and store merchandising, and providing cooking-technology support.」

「In the retail division, the company’s main customers, small and midsize food-service businesses and event operators, continued to be severely affected. To support small and midsize food-service businesses facing a difficult operating environment, the company worked to continue holding exhibitions and sales events at each store. Meanwhile, sales of prepared frozen foods and confectionery and baking ingredients continued to be brisk as domestic-demand-related products. In November 2020, the company launched a new membership program using LINE for food-service businesses and individual customers. It sought to acquire individual customers by improving purchasing convenience through the distribution of useful information and by distributing the “Tohoku Umaimon!” campaign, which connects individual customers with local producers and processors facing difficulties due to COVID-19.」

「Meanwhile, the company’s main customers, small and midsize food-service businesses and event operators, continued to be severely affected, with no signs of recovery. To support local producers and processors facing difficulties due to COVID-19, the company sold sets of Sanriku seafood products and ran promotional campaigns at all stores to support the souvenir confectionery industry. These efforts increased repeat visits by individual customers and overall visits by individual customers, although average spending per individual customer declined slightly due to the cancellation of neighborhood association and school-related events.」

「In the retail division, from March 2020, the number of individual customers visiting stores increased as demand for at-home consumption rose with the spread of COVID-19, driving sales of prepared frozen foods, confectionery ingredients, and baking ingredients. The company also ran promotional campaigns at all stores to support the food-service and souvenir confectionery industries.」

「In the retail division, the company held exhibitions and sales events at stores in each region and proposed products to help its main customers, small and midsize food-service businesses, improve purchasing convenience and business performance. It also worked with the wholesale division to expand its range of high-value-added products and highly specialized offerings, including the “JFSA” brand, while promoting sales through coupons and focusing on acquiring new customers. In addition, the company introduced QR code payments as a cashless payment method in line with the consumption tax increase and worked to improve convenience.」

「In the retail segment, we held trade fairs at stores in each region and proposed products to improve purchasing convenience, with the aim of supporting the business success of our main customers, small and medium-sized food-service operators. We also worked with the wholesaling segment to expand our range of high-value-added and specialized products, including those under the “JFSA” brand, promote sales through coupons, and acquire new customers.」

「In the retail segment, we held trade fairs at stores in each region and proposed products to improve purchasing convenience, with the aim of supporting the business success of our main customers, small and medium-sized food-service operators. We also worked with the wholesaling segment to expand our range of high-value-added and specialized products, including those under the “JFSA” brand, promote sales through coupons, and acquire new customers.」

「To respond to changes in the business environment and diversifying needs, we will work together with customers on menu development, merchandising proposals, and culinary support, as well as initiatives to attract more visitors.」

「In the retail segment, we held trade fairs at stores in each region and proposed products to improve purchasing convenience, with the aim of supporting the business success of our main customers, small and medium-sized food-service operators. We also worked with the wholesaling segment to expand our range of high-value-added and specialized products, including those under the “JFSA” brand, and focused on sales promotions such as coupons.」

「In the retail segment, we held trade fairs at stores in each region and proposed products to improve purchasing convenience, with the aim of supporting the business success of our main customers, small and medium-sized food-service operators. We also worked with the wholesaling segment to expand our range of high-value-added and specialized products, including those under the “JFSA” brand, and focused on sales promotions such as coupons.」

「In the retail segment, we held trade fairs at stores in each region and proposed products to improve purchasing convenience, with the aim of supporting the business success of our main customers, small and medium-sized food-service operators. We also worked with the wholesaling segment to expand our range of high-value-added and specialized products, including those under the “JFSA” brand, promote sales through coupons, and acquire new customers.」

「Working from the customer's perspective, we will develop menus adapted to changing and diversifying lifestyles, propose merchandising concepts, and provide culinary support, working together with customers to attract more visitors.」

「In the retail segment, we held trade fairs at stores in each region and proposed products to improve purchasing convenience, with the aim of supporting the business success of our main customers, small and medium-sized food-service operators. In cooperation with the wholesaling segment, we also worked to expand our range of high-value-added and specialized products, including those under the “JFSA” brand, and promote sales through coupons, while focusing on acquiring new customers. These initiatives increased both visits and average spend per customer among our main customers, members who operate small and medium-sized food-service businesses, and sales to members at existing stores increased 1.8% year on year.」

「In cooperation with the wholesaling segment, we focused on acquiring new customers by promoting high-value-added products, including those under the “JFSA” brand, and expanding our specialized product range. These initiatives increased both visits and average spend per customer among our main customers, members who operate small and medium-sized food-service businesses, and sales to members at existing stores increased 4.4% year on year.」

「In cooperation with the wholesaling segment, we focused on acquiring new customers by promoting high-value-added products, including those under the “JFSA” brand, and expanding our specialized product range. These initiatives increased both visits and average spend per customer among our main customers, members who operate small and medium-sized food-service businesses, and sales to members at existing stores increased 4.4% year on year.」

「Working from the customer's perspective, we will develop menus adapted to changing and diversifying lifestyles, propose merchandising concepts, and provide culinary support, working together with customers to attract more visitors.」

「We also held clearly themed promotional events at all stores, including a “Hot Pot Products Fair” and a “Karaage Fair” targeting izakayas, bento shops, and diners. We worked to create stores that encouraged return visits by offering higher-quality products at more affordable prices. These initiatives resulted in increased visits by our main customers, members who operate small and medium-sized food-service businesses, and the acquisition of new members.」

「We held clearly themed events at all stores, including an “Asian Products Fair” targeting izakayas and cafés, and worked to create stores that were more enjoyable and easier to shop in and encouraged return visits. These initiatives resulted in increased visits by our main customers, members who operate small and medium-sized food-service businesses, and the acquisition of new members.」

「Working from the customer's perspective, we will develop menus adapted to changing and diversifying lifestyles, propose merchandising concepts, and provide culinary support, working together with customers to attract more visitors.」