Diversifying Mobile Business Revenue through New Products and Services

「Strengthen the alliance structure and acquire approximately 10 companies again this fiscal year, following the previous fiscal year Increase the number of contracts by capturing large-scale demand from existing customers」

「In the Mobile business, amid the maturation of the smartphone market, the Company is working to improve store profitability by highlighting the reassurance provided by in-store support and offering an engaging in-store experience through events. It is also pursuing opportunities to expand new store operations businesses by leveraging the expertise and personnel developed through store operations.」

「In the carrier-shop division, we will seek to acquire new customers and promote replacements by highlighting the appeal of AI smartphones and introducing plans that comply with the new discount regulations, while strengthening customer touchpoints through various events.」

「In the mobile business, we worked to operate stores efficiently while expanding revenue opportunities, including by acquiring support services.」

「We will continue to expand the services we provide and sell ancillary products, while also strengthening corporate sales and working to expand our customer base.」

「We will continue to expand the services we provide and sell ancillary products, while also strengthening corporate sales and working to expand our customer base. As more users keep their devices for longer periods, demand for mobile-device repairs and other services is growing, and store-level profit is becoming achievable in the Tokyo metropolitan area. Accordingly, alongside our community-based store strategy, we will advance market-area research and pursue expanded revenue opportunities.」

「In the retail-store division, the company has pursued a strategy focused on community-based operations.」

「The company is working to increase profit per customer by proposing ways to use smartphones more conveniently and with greater peace of mind.」

「The company is working to increase profit per customer by proposing ways to use smartphones more conveniently and with greater peace of mind, rather than focusing solely on price.」

「In the mobile business, the company worked to maintain contract acquisitions by promoting sub-brands and low-cost SIM services. However, as the proportion of SIM-only contracts without device sales increased, revenue declined by ¥97 million, or 3.8%, year on year to ¥2,467 million.」

「In the mobile business, while promoting sub-brands and low-cost SIM services, the company focused on acquiring new contracts to prevent future profit declines from migration to low-cost plans and captured demand for switching only the SIM while retaining the existing device. As a result, sales profit per customer declined.」

「While promoting sub-brands and low-cost SIM services, the company focused on acquiring new contracts to prevent future profit declines caused by an overemphasis on selling low-cost plans. As a result, sales profit per customer declined.」

「Although promoting low-cost plans could potentially lead to lower profit in the future, the company strengthened the price appeal of sub-brands and low-cost SIM services and secured near-term profit. As a result, profit increased by ¥23 million, or 275.9%, year on year to ¥32 million.」

「The company expects future store services to diverge according to user needs, ranging from extensive offline, community-based support such as smartphone classes to specialized support required by digital-native generations.」

「In the mobile business, we worked to capture replacement demand that had been pushed back from the 2020 spring sales season and promote replacements associated with the discontinuation of 3G service. During the 2021 spring sales season, we also worked to strengthen sales tailored to user needs amid the successive announcements of new rate plans by major telecommunications operators and low-cost SIM providers.」

「In the mobile business, we worked to secure profit by capturing replacement demand associated with the shutdown of 3G services, strengthening sales of mid-priced handsets and SIM cards, and controlling selling, general and administrative expenses.」

「We will strengthen sales of mid-range devices and low-cost SIM services while promoting 5G-compatible devices to users seeking high specifications.」

「In the mobile business, the au-shop division worked to secure unit sales by strengthening promotional activities, while the retail-store division worked to acquire MNP customers and expand sales of low-cost smartphones and other products.」

「In the retail-store division, unit sales recovered substantially and increased as the company strengthened its handling of products from low-cost SIM providers and captured demand accompanying the launch of new iPhones.」

「Unit sales increased substantially in the Tokyo metropolitan area and northern Kanto as the company strengthened its handling of products from low-cost SIM providers and captured demand accompanying the launch of new iPhones.」

「In the retail-store division, the company withdrew from its Kansai stores at the end of April after determining that earnings recovery would be difficult. In the Tokyo metropolitan area and northern Kanto, however, unit sales have recovered and performance has improved as a result of expanding the range of MVNO products offered inside stores and strengthening sales.」

「In the retail-store division, the company withdrew from its Kansai stores at the end of April after determining that earnings recovery would be difficult. In the Tokyo metropolitan area and northern Kanto, however, unit sales have recovered and performance has improved as a result of expanding the range of MVNO products offered inside stores and strengthening sales.」

「As inquiries and contract acquisitions at stores increased, the company began shifting its focus from booth rollouts to expanding the range of MVNO products offered inside stores toward the end of the third-quarter consolidated accounting period.」

「Although the company has attempted to roll out booths for low-cost smartphones and other products at commercial facilities as part of its initiatives involving new telecommunications and non-telecommunications products, their contribution to first-half performance remains limited.」

「We have worked to roll out booths for low-cost smartphones and water dispensers at commercial facilities.」

「Diversifying revenue through a broader product lineup」