Improving the Profitability of Mobile Stores and Focusing the Business Base
First written in FY2016. 24 of 36 entries say "Advanced", first in FY2017-Q4. Latest entry: 2026-09-18.
No other company in this theme has enough history to compare yet.
- 2026-09-18AdvancedManagement plan
「Maintain sales volumes at approximately the previous year’s level by focusing on events for external customers Build-up of recurring revenue (up 14% year on year)」
In the mobile business, the company indicated that sales volumes would be maintained through events for external customers and that recurring revenue would increase 14% year on year. - FY2026AdvancedAnnual report
「Revenue increased by ¥414 million, or 16.5%, year on year to ¥2,925 million, mainly due to earnings contributions from newly opened stores and higher device prices. Segment profit (operating profit) increased by ¥27 million, or 26.6%, year on year to ¥129 million. In addition to sales volumes remaining broadly at the previous year's level as a result of stronger promotional measures, including events, profits from newly opened stores exceeded the plan.」
Supported by earnings contributions from newly opened stores, promotional activities including events, and sales volumes remaining at the previous year's level, the Mobile business generated revenue of ¥2,925 million and segment profit of ¥129 million, with both revenue and profit increasing. - FY2026-H1AdvancedAnnual report
「Revenue increased by ¥269 million, or 23.0%, year on year to ¥1,442 million, mainly due to contributions from newly opened stores. Segment profit (operating profit) increased by ¥45 million, or 125.6%, to ¥81 million, as profit from newly opened stores exceeded plan and sales at existing stores remained firm.」
Driven by contributions from newly opened stores and firm sales at existing stores, the mobile business generated revenue of ¥1,442 million and segment profit of ¥81 million, recording year-on-year increases in both revenue and profit, including a substantial increase in profit. - FY2025AdvancedAnnual report
「Revenue increased by ¥447 million, or 21.7%, year on year to ¥2,511 million, mainly due to contributions from newly opened stores, as the decline in customer visits showed signs of bottoming out. Segment profit (operating profit) increased by ¥56 million, or 122.5%, to ¥102 million, as the newly opened stores contributed profit and existing stores also steadily increased unit sales.」
Driven by contributions from newly opened stores and higher unit sales at existing stores, the mobile business generated revenue of ¥2,511 million and segment profit of ¥102 million, achieving its ¥100 million profit target in the first year of the plan. - FY2025-H1AdvancedAnnual report
「Revenue increased by ¥145 million, or 14.2%, year on year to ¥1,172 million, mainly due to contributions from newly opened stores, as the decline in customer visits showed signs of bottoming out. Segment profit (operating profit) increased by ¥8 million, or 29.8%, to ¥36 million, as the newly opened stores contributed profit and existing stores also steadily increased unit sales.」
Driven by contributions from newly opened stores and higher unit sales at existing stores, the mobile business generated revenue of ¥1,172 million and segment profit of ¥36 million, representing year-on-year increases in both revenue and profit. The improved profitability of store operations was reflected in the specific performance gains. - FY2024AdvancedAnnual report
「Segment profit (operating profit) turned positive as profit per customer increased in the carrier-shop division due to stronger sales of ancillary products, including accessories, and as the retail-store division withdrew from stores whose profitability had deteriorated at the end of the previous fiscal year. As a result, the segment recorded profit (operating profit) of ¥46 million, compared with a segment loss (operating loss) of ¥14 million in the same period of the previous year.」
The mobile business turned from a ¥14 million loss in the previous fiscal year to a ¥46 million profit, driven by higher profit per customer from ancillary products and the withdrawal from stores whose profitability had deteriorated. - FY2024-Q3AdvancedAnnual report
「Segment profit (operating profit) improved as profit per customer increased in the carrier-shop division due to stronger sales of ancillary products, including accessories, and as the retail-store division withdrew from stores whose profitability had deteriorated at the end of the previous fiscal year. As a result, segment profit (operating profit) was ¥42 million, an increase of ¥30 million, or 274.4%, from the same period of the previous year.」
The mobile business's segment profit reached ¥42 million, up 274.4% year on year, driven by higher profit per customer from stronger sales of ancillary products and the withdrawal from stores whose profitability had deteriorated. - FY2024-Q2AdvancedAnnual report
「Segment profit (operating profit) turned positive as profit per customer increased in the carrier-shop division due to stronger sales of ancillary products, including accessories, and as the retail-store division withdrew from stores whose profitability had deteriorated at the end of the previous fiscal year. As a result, the segment recorded profit (operating profit) of ¥27 million, compared with a segment loss (operating loss) of ¥4 million in the same period of the previous year.」
The mobile business turned from a ¥4 million loss in the same period of the previous year to a ¥27 million profit, driven by higher profit per customer from stronger sales of ancillary products and the withdrawal from stores whose profitability had deteriorated. - FY2024-Q1AdvancedAnnual report
「In addition to improving earnings by withdrawing from unprofitable stores, the company increased profit per customer by strengthening the promotion of ancillary products, including security and coating services, in the carrier-shop division. In the retail-store division, withdrawing from stores whose profitability had deteriorated at the end of the previous fiscal year turned the division profitable. As a result, the segment recorded profit (operating profit) of ¥10 million, compared with a segment loss (operating loss) of ¥19 million in the same period of the previous year.」
The mobile business turned from a segment loss of ¥19 million in the same period of the previous year to a segment profit of ¥10 million, driven by the withdrawal from unprofitable stores and higher profit per customer. - FY2023-Q3AdvancedAnnual report
「Although the decline in unit sales has continued in the mobile business, efforts to increase profit per customer enabled the segment to recover its first-half loss and return to profitability. As a result, profit was ¥11 million, down ¥31 million, or 73.8%, from the same period of the previous year.」
Although sales volumes remained below plan, efforts to increase profit per customer enabled the business to recover its first-half loss and post a segment profit for the nine months ended the third quarter. Profit was lower than in the same period of the previous year. - FY2023-Q2Improving trend, but cumulative loss continuesAnnual report
「In the mobile business, we worked to increase profit per customer by proposing ways to use smartphones more conveniently and with greater peace of mind, while also strengthening after-sales service in the retail-store division. Although profit is recovering, we were unable to recover the loss recorded in the first quarter. As a result, the business recorded a segment loss (operating loss) of ¥4 million, compared with segment profit (operating profit) of ¥27 million in the same period of the previous year.」
The company explained that profit was recovering due to higher profit per customer and stronger after-sales service, but it was unable to recover the first-quarter loss, resulting in a cumulative segment loss of ¥4 million. - FY2023-Q1WorsenedAnnual report
「We worked to increase profit per customer by offering advice on using smartphones more conveniently and securely, rather than relying solely on price-based appeals, and also strengthened after-sales service and locally focused marketing in the retail-store division. However, these efforts did not make up for the shortfall against the sales plan. As a result, the company posted a segment loss, or operating loss, of ¥19 million, compared with segment profit, or operating profit, of ¥32 million in the same period of the previous year.」
Despite efforts to increase profit per customer, strengthen after-sales service and promote a community-based approach, the mobile business could not offset the shortfall against the sales plan and turned from a profit in the same period of the previous year to a segment loss of ¥19 million. - FY2022WorsenedAnnual report
「In our mobile business, the shift toward purposeful store visits is expected to improve customer-service efficiency, although visitor numbers are expected to continue trending below the previous year. To maintain and expand unit sales, we will work to improve the profitability of stores in the retail-store division, where sales activities are the primary focus, and consider opening new stores based on trading-area analysis.」
While pursuing profitability improvements through purposeful store visits and trading-area analysis, visitor numbers continued to fall below the previous year. Revenue in the mobile business declined 3.8% and segment profit declined 11.3%. - FY2022-Q3AdvancedAnnual report
「In the mobile business, as visitor numbers continued to fall below the previous year, we worked to encourage store visits by securing customer contact opportunities through event locations and other initiatives aimed at reaching people outside their homes.」
In response to lower visitor numbers, the company implemented measures to secure customer contact opportunities through event locations and other initiatives. Segment profit in the mobile business was ¥42 million, up 21.6% year on year. - FY2022-Q2AdvancedAnnual report
「In the mobile business, as visitor numbers continued to fall below the previous year, we worked to encourage store visits by securing customer contact opportunities through event locations and other initiatives aimed at reaching people outside their homes.」
In response to lower visitor numbers, the company secured customer contact opportunities through event locations and other initiatives to encourage store visits. Unit sales were broadly unchanged from the previous year, while revenue in the mobile business was ¥1,252 million and segment profit was ¥27 million. - FY2022-Q1AdvancedAnnual report
「In the mobile business, although visitor numbers continued to fall below the previous year, unit sales were maintained and exceeded the previous year as the proportion of customers visiting with a specific purpose increased and the company promoted sub-brands and low-cost SIM cards.」
Despite visitor numbers remaining below the previous year, the company maintained and increased unit sales through a higher proportion of purposeful visits and the promotion of sub-brands and low-cost SIM cards. Segment profit in the mobile business was ¥32 million, up 275.9% year on year. - FY2021Profit decline amid recovering demandAnnual report
「Unit sales recovered to the expected level as the company strengthened measures to encourage store visits, including guidance on the shutdown of 3G services and recommendations for suitable plans.」
While measures to encourage store visits brought unit sales back to the expected level, segment profit in the mobile business was ¥52 million, down from ¥132 million in the previous year. - FY2021-Q3AdvancedAnnual report
「During the nine-month period ended 31 December, visitor numbers remained below the previous year amid the prolonged impact of COVID-19 following the enforcement of legal amendments, including the introduction of separated plans and handset discount regulations, two years earlier. However, demand for handset purchases remained firm, and unit sales recovered to the expected level, resulting in revenue of ¥1,938 million.」
Although visitor numbers continued to fall below the previous year, the company captured demand for handset purchases and unit sales recovered to the expected level. Revenue in the mobile business was ¥1,938 million and segment profit was ¥35 million. - FY2021-Q2WorsenedAnnual report
「Segment profit, or operating profit, was ¥11 million. In the carrier-store division, although the company strengthened efforts to promote replacements associated with the shutdown of 3G services, visitor numbers remained below the previous year partly because of the prolonged impact of COVID-19. In the retail-store division, the company worked to sell low-cost SIM cards, but their appeal declined as telecommunications operators announced new lower-priced plans, and sales remained substantially below plan.」
Although the company promoted handset replacements and worked to sell low-cost SIM cards, visitor numbers declined because of the prolonged COVID-19 pandemic, while lower-priced new plans from telecommunications operators caused sales to fall substantially below plan. Segment profit in the mobile business was ¥11 million. - FY2021-Q1RestatedAnnual report
「In the mobile business, we worked to secure profit by capturing replacement demand associated with the shutdown of 3G services, strengthening sales of mid-priced handsets and SIM cards, and controlling selling, general and administrative expenses.」
The company continues measures to secure store profitability by capturing replacement demand, strengthening sales of mid-priced handsets and SIM cards, and controlling selling, general and administrative expenses. - FY2020AdvancedAnnual report
「Even if the recovery is somewhat delayed, we expect to absorb the impact by improving gross profit per handset and controlling expenses such as promotional costs. We will also pursue opportunities to expand our trading areas and sales channels based on analyses of existing stores and surrounding areas.」
The company specified measures to improve profitability in the mobile business by combining improvements in gross profit per handset, promotional-cost management, store and surrounding-area analysis, and expansion of sales channels. - FY2020-Q3Decline in sales and profit due to regulatory changes and the impact of infectious diseaseAnnual report
「For segment profit, or operating profit, the company worked to capture replacement demand associated with the shutdown of 3G services and improve gross profit per handset. However, due to the impact of lower unit sales, segment profit was ¥84 million, a decrease of ¥35 million, or 29.7%, from the same period of the previous year.」
The company worked to capture replacement demand associated with the shutdown of 3G services and improve gross profit per handset, but lower unit sales caused segment profit in the mobile business to fall 29.7% year on year. - FY2020-Q2AdvancedAnnual report
「In the mobile business, we worked to capture demand brought forward ahead of the introduction of handset discount limits and to improve gross profit per handset in response to the subsequent decline in demand.」
In response to the decline in sales following the introduction of handset discount limits, the company improved gross profit per handset and controlled selling, general and administrative expenses. As a result, revenue fell 7.1% year on year, while segment profit was ¥55 million, down only 3.1% year on year. - FY2020-Q1AdvancedAnnual report
「In the mobile business, sales increased substantially from the previous year as demand brought forward ahead of the enforcement of amendments to the Telecommunications Business Act and the consumption tax increase continued, while the timing of the launch of new iPhones also contributed. Revenue was ¥2,014 million, up ¥177 million, or 9.7%, from the same period of the previous year. Segment profit, or operating profit, was ¥48 million, an increase of ¥22 million, or 82.7%, from the same period of the previous year, reflecting the increase in sales.」
The mobile business captured demand brought forward and increased sales following the launch of new iPhones, resulting in higher revenue and an 82.7% year-on-year increase in segment profit. - FY2019-Q4AdvancedAnnual report
「In the mobile business, sales proceeded favorably as demand brought forward ahead of the introduction of fully separated plans continued into the new fiscal year's peak sales season. As a result, revenue was ¥961 million, an increase of ¥99 million, or 11.6%, from the same period of the previous year. Segment profit was ¥12 million, compared with a segment loss, or operating loss, of ¥1 million in the same period of the previous year, reflecting favorable sales and efforts to capture replacement demand associated with the shutdown of 3G services.」
The mobile business captured demand brought forward ahead of the introduction of fully separated plans and replacement demand associated with the shutdown of 3G services, resulting in higher revenue and a shift from a segment loss in the same period of the previous year to segment profit of ¥12 million. - FY2018RestatedAnnual report
「In the au shop division, we have concentrated our trading areas in Kansai. We will improve profitability per store, strengthen sales in areas where there is still room to capture market share, and seek to expand our locations into surrounding trading areas.」
The company outlined a policy of continuing to concentrate its trading areas in Kansai and improve profitability per store, while seeking to expand locations into surrounding trading areas. - FY2018-Q2AdvancedAnnual report
「As a result of optimizing resource allocation and reducing administrative costs through the merger, operating profit remained firm during the nine-month period ended 31 December. We will continue working to optimize resource allocation, strengthen sales capability and reduce administrative costs.」
Following the merger with キャリアフリー, the company optimized resource allocation and reduced administrative costs, and operating profit in the mobile business remained firm. - FY2018-Q1AdvancedAnnual report
「As a result of optimizing the allocation of resources, centralizing management and reducing administrative costs through the merger, unit sales in the au shop division remained firm during the six-month period ended 30 September.」
Following the merger with キャリアフリー, the company optimized resource allocation, centralized management and reduced administrative costs, and unit sales in the au shop division remained firm. - FY2017-Q4AdvancedAnnual report
「Through this merger, we will optimize the allocation of resources, maximize sales capability, centralize store management, reduce administrative costs and achieve more efficient allocation of management resources in the mobile business.」
キャリアフリー changed to a merger into ネプロクリエイト, and the company entered the stage of centralizing store management, reducing administrative costs and optimizing the allocation of management resources. It also withdrew from Kansai stores where a return to profitability was difficult at the end of April, while improvements were seen at stores in the Tokyo metropolitan and northern Kanto areas. - FY2017-Q2RestatedAnnual report
「In the mobile business, we worked to improve store operating efficiency, strengthen the retention of local customers and introduce new products at retail stores.」
The company continues to improve store operating efficiency and retain local customers. It also identified stronger sales of low-cost smartphones and the consolidation or closure of unprofitable stores as measures to address these issues. - FY2017-Q1RestatedAnnual report
「We will strengthen sales of low-cost smartphones and consolidate or close unprofitable stores.」
The company outlined a policy of continuing to improve efficiency by strengthening sales at mobile retail stores and consolidating or closing unprofitable stores. - FY2016-Q4RestatedAnnual report
「We will work to improve store operating efficiency and strengthen the retention of local customers by concentrating our relationships with telecommunications carriers and our trading areas.」
The company continues to concentrate its telecommunications carriers and trading areas, improve store operating efficiency and retain local customers. - FY2016First statedAnnual report
「While assessing the effectiveness of our investments, we will implement measures covering both hardware and software, work to strengthen the profitability of individual stores, continue to focus on recruiting and developing personnel, and strive to further expand earnings.」
The company explained that it is concentrating its carrier relationships and trading areas for carrier stores, and currently operates 1 au shop in the Kanto region and 5 in the Kansai region.