Product Portfolio and Reallocation of Internal Resources
First written in FY2023. 8 of 10 entries say "Advanced", first in FY2024. Latest entry: 2026-09-30.
74 other companies' latest entry also says "Advanced".
- 2026-09-30AdvancedManagement planning
「We will gradually shift internal resources to products with room for growth while assessing results and market responses.」
商材ごとの成果・市場の成長余地・伸びしろを基準にリソースを再配分し、複数商材を継続的に発掘・育成する運用を具体化している。 - FY2026AdvancedAnnual report
「The group is also pursuing expansion into the manufacturing business, including the development and sale of private-label products, by leveraging the marketing capabilities, consumer data and product-planning expertise developed in the digital marketing field, with the aim of expanding its business portfolio and establishing new revenue sources.」
In addition to reallocating internal resources to existing products, the company has clarified its expansion into the manufacturing business, including the development and sale of private-label products leveraging its marketing capabilities, consumer data and product-planning expertise. - FY2026-H1RestatedAnnual report
「We promoted growth in our core business by expanding our marketing methods, including active investment in new products and categories and the sophistication of our advertising operations.」
The company continues to position investment in new products and categories, more sophisticated advertising operations and the expansion of marketing methods as means of growing its core business. - FY2025AdvancedAnnual report
「During the fiscal year under review, we achieved growth in our core business by expanding our marketing methods, including active investment in new products and categories and the sophistication of our advertising operations.」
The company states that investment in new products and categories and more sophisticated advertising operations contributed to growth in its core business. - FY2025-H1AdvancedAnnual report
「During the interim accounting period, although the company was affected by changes in the external environment, including the progression of product life cycles, changes in the sales strategies of some clients and rule changes affecting certain advertising media, the expansion of new products and new categories pursued to date has begun to contribute to results.」
The company states that the shift in its portfolio toward new products and categories has begun to contribute to results, updating the progress of the initiatives presented in the previous fiscal year. - FY2024AdvancedAnnual report
「To achieve medium- to long-term growth, we are focusing on expanding new products and categories and transforming our product portfolio. Although this initiative is making steady progress, realizing the effects of the marketing measures and their contribution to results is taking longer than expected.」
The company clearly described progress in shifting its portfolio toward new products and categories. The number of B- and C-ranked products increased, while the measures are taking longer than expected to contribute to results. - FY2023First statedAnnual report
「We have adopted a strategy of further increasing sales of products with substantial room for growth by reallocating internal resources, such as marketers’ time and outsourcing costs, to those products.」
The company decides whether to begin, continue, scale back or discontinue support based on the potential for sales growth, and rolls out successful advertising media and placement patterns to other media.