Development of Proprietary Databases and Marketing IT Tools
First written in FY2023. 5 of 9 entries say "Advanced", first in FY2024. Latest entry: 2026-09-30.
3 other companies' latest entry also says "Advanced".
- 2026-09-30AdvancedManagement Planning
「今後は広告運用とマーケティング戦略の両面でAIの担う範囲を広げ、人員数に比例しない成長を実現」
広告運用データの活用と生成AIによる広告制作・運用プロセスの高度化について、作業支援から判断支援、将来的な自動化へと活用範囲を拡大する構想を具体化している。 - FY2026AdvancedAnnual report
「The principal capital expenditures during the consolidated fiscal year consisted of developing a tool for centralized management and automated analysis of advertising operations data and acquiring information equipment in connection with the increase in personnel, for a total investment of ¥26.674 million.」
The company disclosed specific investment results related to the development of a tool for centralized management and automated analysis of advertising operations data. Of total capital expenditures of ¥28.448 million, ¥26.674 million was invested in the sharing-based integrated marketing business. - FY2026-H1RestatedAnnual report
「We are also focusing on technology-enabled operational reform, including accelerating the PDCA cycle by using data accumulated through advertising delivery and improving the productivity of advertising production through the use of generative AI.」
The company continues to use technology, including accumulated advertising delivery data to accelerate the PDCA cycle and generative AI to improve productivity in advertising production. - FY2025AdvancedAnnual report
「We are also focusing on technology-driven operational reform, including accelerating the PDCA cycle by using data accumulated through advertising delivery and improving productivity in advertising production through the use of generative AI.」
In addition to the existing policy of developing databases and IT tools, the company is accelerating the PDCA cycle using accumulated data and improving productivity in advertising production through generative AI. - FY2024AdvancedAnnual report
「Capital expenditures during the fiscal year under review totaled ¥106.074 million. The main expenditures were ¥86.658 million for the construction of an internal data warehouse in connection with strengthening the database and ¥12.328 million for information equipment acquired in connection with the increase in personnel.」
Specific investment results, including ¥86.658 million for constructing an internal data warehouse, have been added in relation to the policy of using a proprietary database and marketing IT tools. - FY2023First statedAnnual report
「We will strengthen the development of tools that enhance our marketing capabilities and improve operating efficiency, including a proprietary database, marketing effectiveness measurement tools, automated trading tools and generative AI for automated creative generation.」
The company also cites improvements to its proprietary e-commerce cart, chatbot, purchasing pages and payment system, as well as the utilization of data, as initiatives.