Worth reading
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Displayed only when the document provides numerical figures.Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateKey initiatives
01Expanding the product portfolio by deepening existing categories and entering new categories, including finance, online medical care and recruitment services
02Expanding into new advertising media and marketing methods, including social media advertising, video advertising and online marketplace operations
03Strengthen recruitment and development of human resources by expanding graduate recruitment and enhancing marketer training programmes
04Promote the maximisation of advertising effectiveness by leveraging advertising campaign data and advancing and automating advertising creation and campaign management processes through the use of AI
05Expand support for the development of sales infrastructure and enhance manufacturer support functions through collaboration with オーラムテック社
Plan assumptionsMarket Growth Rate Internet advertising market CAGR: +12.2% (2011–2025), Domestic internet retail market CAGR: +8.3% (2013–2023) / Exchange rates, prices, etc. Not disclosed
Size of the Target MarketMarket Size Approximate size of the primary target market: ¥5.7 trillion, Approximate size of major marketing business segments: ¥879.8 billion, Internet advertising expenditure in 2025: ¥4.0459 trillion, 2023 B2C e-commerce market size for merchandise-related segments: ¥24.8435 trillion / Growth rate Internet advertising market CAGR: +12.2% (2011–2025), Domestic internet retail market CAGR: +8.3% (2013–2023) / Source Government statistics, “2023 Economic Structure Survey (Survey A), Secondary Tabulation, Tabulation 1 on Companies and Other Entities”, Government statistics, “2024 Basic Survey of Japanese Business Structure and Activities, Preliminary Report (FY2023 Results)”, Yano Research Institute, “Survey of the Cosmetics Market (2024),” “Survey of the Toiletries Market (2024),” and “Survey of the Health Food Market (2025)”, Fuji Keizai, “Beauty & Health Appliances Market and Related Services Trend Data 2023–2024”, Dentsu Inc., “Advertising Expenditures in Japan: Detailed Analysis of Internet Advertising Media Expenditures”, Ministry of Economy, Trade and Industry, “FY2022 e-Commerce Market Survey”
Reason for revision or withdrawal
The core revenue-share marketing support business has the characteristic of being prone to fluctuations in profit due to differences in the timing and scale of growth among products and changes in the advertising media environment, even as revenue expands in line with the growth of the products it supports. At present, it is difficult to reasonably forecast the timing of monetisation of new products and the impact of changes in the business portfolio on performance.
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Potential |
| Progress against the plan | Annual update |
| Plan assumptions | Market Growth Rate Internet advertising market CAGR: +12.2% (2011–2025), Domestic internet retail market CAGR: +8.3% (2013–2023) / Exchange rates, prices, etc. Not disclosed |
| Key initiatives | Expanding the product portfolio by deepening existing categories and entering new categories, including finance, online medical care and recruitment services, Expanding into new advertising media and marketing methods, including social media advertising, video advertising and online marketplace operations, Strengthen recruitment and development of human resources by expanding graduate recruitment and enhancing marketer training programmes, Promote the maximisation of advertising effectiveness by leveraging advertising campaign data and advancing and automating advertising creation and campaign management processes through the use of AI, Expand support for the development of sales infrastructure and enhance manufacturer support functions through collaboration with オーラムテック社 |
| Reason for revision or withdrawal | The core revenue-share marketing support business has the characteristic of being prone to fluctuations in profit due to differences in the timing and scale of growth among products and changes in the advertising media environment, even as revenue expands in line with the growth of the products it supports. At present, it is difficult to reasonably forecast the timing of monetisation of new products and the impact of changes in the business portfolio on performance. |
| Size of the Target Market | Market Size Approximate size of the primary target market: ¥5.7 trillion, Approximate size of major marketing business segments: ¥879.8 billion, Internet advertising expenditure in 2025: ¥4.0459 trillion, 2023 B2C e-commerce market size for merchandise-related segments: ¥24.8435 trillion / Growth rate Internet advertising market CAGR: +12.2% (2011–2025), Domestic internet retail market CAGR: +8.3% (2013–2023) / Source Government statistics, “2023 Economic Structure Survey (Survey A), Secondary Tabulation, Tabulation 1 on Companies and Other Entities”, Government statistics, “2024 Basic Survey of Japanese Business Structure and Activities, Preliminary Report (FY2023 Results)”, Yano Research Institute, “Survey of the Cosmetics Market (2024),” “Survey of the Toiletries Market (2024),” and “Survey of the Health Food Market (2025)”, Fuji Keizai, “Beauty & Health Appliances Market and Related Services Trend Data 2023–2024”, Dentsu Inc., “Advertising Expenditures in Japan: Detailed Analysis of Internet Advertising Media Expenditures”, Ministry of Economy, Trade and Industry, “FY2022 e-Commerce Market Survey” |
| Publication date | 30 September 2026 |
Items this document does not state (18)
Plan periodSales TargetOperating profit targetOperating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetNon-financial targetsResults under the previous planRisks identifiedDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The core revenue-share marketing support business has the characteristic of being prone to fluctuations in profit due to differences in the timing and scale of growth among products and changes in the advertising media environment, even as revenue expands in line with the growth of the products it supports. In addition, it is currently difficult to reasonably forecast the timing of monetisation of new products and the impact of changes in the business portfolio on performance.
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