Building a comprehensive tennis brand through the acquisition of a tennis ball business
First written in FY2022-Q3. 7 of 8 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Sales of tennis equipment increased as marketing activities capitalized on the attention generated by our tennis balls being selected for use at international tournaments, in addition to our grassroots promotional activities.」
Building on the acquisition of the tennis-ball business, the company used the selection of its balls as official balls for international tournaments in its marketing and expanded sales as a comprehensive tennis brand. - FY2026-H1AdvancedAnnual report
「Sales of tennis equipment increased as marketing activities capitalized on the attention generated by our tennis balls being selected for use at international tournaments, in addition to our grassroots promotional activities.」
The company used the selection of its tennis balls for international tournaments in its marketing and expanded sales as a comprehensive tennis brand, in addition to rackets, strings and other products. - FY2025AdvancedAnnual report
「In Japan, badminton sales increased, led by rackets and shoes, supported by the firm market and growing interest in new products, driving domestic sales. Tennis-equipment sales also increased, helped by strong fourth-quarter sales of the new EZONE racket series launched in January 2025.」
The launch and favorable reception of the new EZONE tennis racket contributed to stronger domestic sales, advancing the development of a comprehensive tennis brand through products and sales performance. - FY2024-Q1AdvancedAnnual report
「At the German sales subsidiary, sales of badminton equipment increased as the market remained active, partly because international tournaments were held. Tennis-equipment sales also increased substantially, led by rackets, as the market remained buoyant and evaluations of product performance improved, including our rackets winning an excellence award from a specialist tennis magazine.」
A racket won an excellence award from a specialist magazine in Europe, leading to stronger evaluations of its performance and increased sales of tennis equipment. - FY2023-Q1AdvancedAnnual report
「Beginning with the consolidated accounting period for the first quarter under review, the results of YONEX TECNIFIBRE CO.,LTD. (Thailand), a tennis-ball manufacturer acquired and made a subsidiary in December 2021, have been included in the Asia segment.」
The performance of the acquired tennis-ball manufacturer was included in the Asia segment from the first quarter of the current fiscal year, reflecting the development of a comprehensive tennis business that added tennis balls to rackets, strings and other products. - FY2022-Q3First statedAnnual report
「We are working to strengthen our tennis-equipment business so that it becomes a second core business after our main badminton-equipment business. In particular, to drive global growth in the tennis business, we are focusing on developing high-value-added products and marketing to further raise brand awareness. As the overall tennis market flourished after tennis attracted attention during the COVID-19 pandemic as a sport that allows social distancing, we worked to build a comprehensive tennis brand by expanding our tennis-ball offering in addition to rackets and strings.」
On 22 December 2021, the company acquired 86.8% of BRIDGESTONE TECNIFIBRE CO., LTD., a manufacturer and seller of tennis balls, and made it a subsidiary under the name YONEX TECNIFIBRE CO., LTD. The company set out for the first time a specific plan to expand its tennis business, adding tennis balls to rackets, strings and stringing machines, making it a second core business after badminton equipment and a comprehensive tennis brand.