Enhancing global brand strength in international markets
First written in FY2016. 14 of 29 entries say "Advanced", first in FY2022-Q3. Latest entry: 2026-08-10.
0 other companies' latest entry also says "Cited as achieved".
- 2026-08-10Cited as achievedFinancial results presentation materials
「The performance of our sponsored athletes at international tournaments further increased attention toward our products.」
International tournaments and the success of sponsored athletes were reflected in increased attention toward the Company’s products. - FY2026AdvancedAnnual report
「As the sports market remained firm globally, particularly in Asia, we continued to communicate the success of our contracted players in international tournaments and strengthen our “Head to Toe” proposals, while expanding customer touchpoints through regional sales activities, pop-up stores, various events and e-commerce, in addition to working to broaden the sport’s fan base and further energize the market.」
Global brand and market expansion progressed through a combination of international tournaments, contracted players, Head to Toe proposals, events and e-commerce, with consolidated net sales reaching a record ¥163,643 million. - FY2026-H1AdvancedAnnual report
「In tennis equipment, sales increased as brand recognition grew globally and new rackets were well received. Consequently, consolidated net sales were ¥79,532 million, up 18.8% year on year.」
Global brand awareness improved and sales of new tennis racquets grew, bringing consolidated net sales to a record high for an interim consolidated accounting period. - FY2025AdvancedAnnual report
「During the fiscal year, the international sporting event that opened in Paris in July and other international competitions, together with the performance of athletes from various countries, including the Company’s contracted athletes, revitalized the sports market and increased attention toward the Company’s products, resulting in record consolidated net sales.」
International competitions, the performance of contracted athletes and athletes from various countries, and grassroots promotions increased attention toward the Company’s products worldwide, with the expansion of its global brand reflected in record sales. - FY2025-H1AdvancedAnnual report
「The Company also focused on marketing activities using international competitions and news about its contracted athletes to further revitalize the market. Overseas, sales also benefited from the positive impact of translating results into yen as the yen weakened, and sales reached a record high for an interim consolidated accounting period. Consequently, consolidated net sales were ¥66,942 million, up 16.0% year on year.」
The Company pursued global marketing using international competitions and contracted athletes, and consolidated net sales reached a record high for an interim consolidated accounting period. - FY2024AdvancedAnnual report
「Consolidated net sales of ¥116,442 million for the fiscal year ending March 2024 were up 87.9% from ¥61,967 million for the fiscal year ending March 2020, while the overseas sales ratio rose from 52% to 70%, representing an unprecedentedly significant change in the Company’s history.」
The Company presents its consolidated net sales and overseas sales ratio, stating that the expansion of its global brand and overseas business has progressed quantitatively. - FY2024-Q3AdvancedAnnual report
「In addition to firm demand for sports supported by the Company’s grassroots promotional activities and the performance of its contracted athletes at tournaments, increased attention toward its products resulted in record consolidated net sales.」
Against a backdrop of the resumption of international competitions, grassroots promotions, and the performance of contracted athletes, attention toward the Company’s products increased. Cumulative consolidated net sales for the first 3 quarters reached a record ¥85,172 million, up 7.0% year on year. - FY2024-Q2AdvancedAnnual report
「The resumption of various tournaments, including international competitions, along with events organized by the Company, grassroots promotional activities, and the strong performance of the Company’s contracted athletes at tournaments, revitalized the market. Demand for sporting goods remained firm in regions worldwide, resulting in higher sales in each regional segment of the sporting goods business. Overseas subsidiaries also benefited from the positive impact of translating their results into yen as the yen weakened against the previous year, and consolidated net sales reached a record high.」
Sales increased in each regional segment against a backdrop of international competitions, events, grassroots promotional activities, and the performance of contracted athletes. Consolidated net sales reached a record ¥57,725 million, up 15.2% year on year, reflecting the penetration and expansion of the global brand in operating results. - FY2024-Q1ReframedAnnual report
「This is a new strategy for delivering the enjoyment of sports, together with products and services, to more customers around the world.」
The Company is expanding its longstanding objective of enhancing global brand strength to deliver the enjoyment of sports, together with products and services, to more customers worldwide. - FY2023-Q3AdvancedAnnual report
「Small-scale tournaments and events held to create opportunities for customers to play have revitalized demand, while major events worldwide have been held with spectators. This has boosted sporting activity around the world and continued to increase attention toward the Group’s products, resulting in consolidated net sales of ¥79,632 million, up 47.5% year on year.」
Small-scale tournaments and events and major events held with spectators increased attention toward sporting activity and the Company’s products worldwide, resulting in a 47.5% year-on-year increase in consolidated net sales. - FY2023-Q2AdvancedAnnual report
「Small-scale tournaments and events held to create opportunities for customers to play have revitalized demand, while major events worldwide have been held with spectators. This has boosted sporting activity around the world and increased attention toward the Group’s products, resulting in consolidated net sales of ¥50,092 million, up 44.0% year on year.」
Small-scale tournaments and events, together with major events held with spectators, increased attention toward sporting activity and the Company’s products worldwide, resulting in a 44.0% year-on-year increase in consolidated net sales. - FY2023-Q1AdvancedAnnual report
「In addition to demand being revitalized by the small-scale tournaments and events the Group has focused on to create opportunities for customers to play, major events held worldwide have resumed with spectators. This has boosted sporting activity around the world and increased attention toward the Group’s products, resulting in consolidated net sales of ¥23,694 million, up 46.5% year on year.」
Against a backdrop of small-scale tournaments and events and major events resuming with spectators, sporting activity and attention toward the Company’s products increased worldwide, with progress in promoting its global brand reflected in a 46.5% increase in sales. - FY2022-Q3AdvancedAnnual report
「Through the acquisition of the shares of the company concerned, we will inherit the technology cultivated over many years within the Bridgestone Group and combine it with our manufacturing capabilities to continue providing high-quality tennis balls to customers worldwide. Together with rackets, strings, and stringing machines manufactured at our own factories, we will strengthen our tennis ball production system and contribute to further global growth across the tennis business.」
On 22 December 2021, the Company acquired shares in a tennis ball manufacturer and distributor, giving concrete form to its plan to strengthen its global tennis business in combination with rackets, strings, and other products. - FY2021ReframedAnnual report
「③ Enhancing tennis brand recognition and strengthening marketing in Europe and North America」
The Company has focused its longstanding objective of enhancing global brand strength in world markets on tennis in Europe and North America as a priority area for fiscal 2021. - FY2020RestatedAnnual report
「③ Promoting the Yonex brand through global marketing: We are working to further strengthen marketing capabilities through a unified global branding organization and will continue to focus on creating markets through activities to promote and develop sports.」
The Company has reaffirmed its aim of enhancing brand strength through global marketing and a unified global branding organization. - FY2019RestatedAnnual report
「Against this backdrop, the Company formulated a medium-term management plan for the fiscal years ending March 2019 through March 2021, with the aim of becoming a true global brand centered on the racket sports of badminton and tennis.」
The Company has reaffirmed its medium-term plan to become a true global brand centered on racket sports. - FY2019-Q2RestatedAnnual report
「The Group formulated a medium-term management plan ending in the fiscal year ending March 2021 and established basic policies supporting global growth. Under its management philosophy of “Contributing to the world through original technology and superior products,” it is pursuing further advances in high-quality manufacturing and strengthening its global sales and distribution network to deliver its products to customers worldwide.」
Under the plan ending in the fiscal year ending March 2021, the Company continues to pursue global growth and strengthen its sales and distribution network. - FY2019-Q1RestatedAnnual report
「The Group formulated a medium-term management plan ending in the fiscal year ending March 2021 and established basic policies supporting global growth. Under its management philosophy of “Contributing to the world through original technology and superior products,” it is pursuing further advances in high-quality manufacturing and strengthening its global sales and distribution network to deliver its products to customers worldwide.」
Under the medium-term management plan ending in the fiscal year ending March 2021, the Company has reaffirmed global growth and the strengthening of its sales and distribution network. - FY2018RestatedAnnual report
「Against this backdrop, the Group is focusing on building an overseas sales platform centered on Asia, with badminton as its core business, and aims to strengthen its overseas operations over the medium to long term.」
The Group continues to strengthen its global brand and overseas operations by building an overseas sales platform centered on Asia, with badminton as its core business. - FY2018-Q3RestatedAnnual report
「In Europe and North America, badminton remained firm, while sales of tennis equipment increased, helped by the launch of new products and the strong performance of contracted athletes.」
The Company continues efforts to expand sales of the Yonex brand in Europe and North America through new product launches and the performance of contracted athletes. - FY2018-Q2RestatedAnnual report
「In Europe and North America, badminton remained firm, while sales of tennis equipment increased, helped by the launch of new products and the strong performance of contracted athletes.」
The Company states that highlighting the Yonex brand through new products and the performance of contracted athletes contributed to higher tennis equipment sales in Europe and North America. - FY2018-Q1RestatedAnnual report
「We are pursuing global expansion to deliver our products to more customers.」
The Company continues its global expansion to deliver products to more customers. - FY2017-Q3RestatedAnnual report
「In marketing, the Company highlights the appeal and competitive advantages of the Yonex brand through advertising linked to the performance of globally renowned contracted athletes, with the aim of increasing sales.」
The Company continues its policy of highlighting the appeal and competitive advantages of the Yonex brand through advertising linked to prominent contracted athletes. - FY2017-Q2RestatedAnnual report
「In marketing, the Company highlights the appeal and competitive advantages of the Yonex brand through advertising linked to the performance of globally renowned contracted athletes, with the aim of increasing sales.」
The Company has reaffirmed its policy of highlighting the appeal and competitive advantages of the Yonex brand through advertising linked to prominent contracted athletes. - FY2017-Q1RestatedAnnual report
「In marketing, we developed strategies with a greater focus on the world as a whole. We sought to increase sales by promoting advertising linked to the performance of globally renowned contracted athletes, promoting sports, and pursuing direct sales promotion activities tailored to the needs of users in different parts of the world, thereby highlighting the appeal and competitive advantages of the Yonex brand.」
The Company continues to focus its marketing on the world as a whole and to highlight the appeal and competitive advantages of its brand. - FY2016First statedAnnual report
「As a medium-term management strategy, we will strengthen our overseas activities to further enhance the strength of our brand as a global brand in world markets.」
The Company has identified enhancing brand strength in world markets as a medium-term management strategy and positioned stronger overseas activities as the means to achieve it.