Stimulating sports demand through an international sporting event held once every 4 years
First written in FY2017-Q2. 12 of 20 entries say "Advanced", first in FY2021-Q3. Latest entry: 2026-08-10.
No other company in this theme has enough history to compare yet.
- 2026-08-10Cited as achievedFinancial results briefing materials
「Team Yonex won titles in 5 of the 15 disciplines.」
The Company cited its sponsored athletes’ results at international tournaments, including victories in 5 disciplines. - FY2026AdvancedAnnual report
「For sales to overseas distributors, demand for badminton products remained firm in Asia, while activity also increased in Europe. The staging of the World Championships in France further revitalized the market, resulting in higher revenue.」
Interest in international competitions, including the World Championships in France, contributed to market growth and higher sales to overseas distributors. - 2026-05-12AdvancedFinancial results briefing materials
「In tennis, we rolled out marketing initiatives leveraging the adoption of our balls as official balls for international tournaments, and sales grew.」
Efforts to connect the adoption of the Company’s balls as official balls for international tournaments with sales and marketing were reflected in growth in tennis sales. - FY2026-H1AdvancedAnnual report
「For sales to overseas distributors, demand for badminton products remained firm in Asia, while activity also increased in Europe. The staging of the World Championships in France further revitalized the market, resulting in higher revenue.」
Interest in international competitions, including the World Championships in France, revitalized the market and led to higher sales to overseas distributors. - FY2025AdvancedAnnual report
「During the fiscal year, the staging of the international sporting event that opened in Paris in July and other international competitions, as well as the performances of athletes from various countries, including the Company's contracted athletes, revitalized the sports market and led to increased interest in the Company's products」
The Company linked the international competitions in Paris and the performances of athletes from various countries to its communications and grassroots promotional activities, stimulating demand for sports and products worldwide. - FY2024RestatedAnnual report
「During the consolidated fiscal year under review, sports demand remained firm as various tournaments resumed and sporting activities became more active, while the company’s grassroots promotional activities also proved effective.」
The resumption of tournaments, including international competitions, together with the Company's grassroots promotional activities, supported firm sports demand and interest in its products. - FY2024-Q2AdvancedAnnual report
「The resumption of various events, including international competitions, along with company-organized events, grassroots promotional activities and performances by contracted athletes, revitalized the market, and sports demand remained firm across regions worldwide.」
In addition to the resumption of various events, including international competitions, company-organized events, grassroots promotions and performances by contracted athletes contributed to market revitalization. - FY2024-Q1AdvancedAnnual report
「Overseas markets in particular were buoyant as various events, including international competitions, resumed, while grassroots promotional activities such as company-organized events also stimulated demand.」
Various events, including international competitions, resumed overseas, contributing to demand stimulation together with company-organized events and other activities. - FY2023-Q3AdvancedAnnual report
「Small-scale tournaments and events held to create opportunities for customers to play have revitalized demand, while major events worldwide have been held with spectators. This has boosted sporting activity around the world and continued to increase attention toward the Group’s products, resulting in consolidated net sales of ¥79,632 million, up 47.5% year on year.」
The continuation of small-scale events and other activities, together with the resumption of global events with spectators, revitalized the market and led to a 47.5% increase in consolidated sales. - FY2023-Q2AdvancedAnnual report
「Small-scale tournaments and events held to create opportunities for customers to play have revitalized demand, while major events worldwide have been held with spectators. This has boosted sporting activity around the world and increased attention toward the Group’s products, resulting in consolidated net sales of ¥50,092 million, up 44.0% year on year.」
In addition to holding small-scale events and other activities, global events resumed with spectators, leading to greater enthusiasm for the sport, increased attention to products and a 44.0% increase in consolidated sales. - FY2023-Q1AdvancedAnnual report
「In addition to demand being revitalized by the small-scale tournaments and events the Group has focused on to create opportunities for customers to play, major events held worldwide have resumed with spectators. This has boosted sporting activity around the world and increased attention toward the Group’s products, resulting in consolidated net sales of ¥23,694 million, up 46.5% year on year.」
In addition to continuing small-scale events and other activities, global events resumed with spectators, leading to greater enthusiasm for the sport, increased attention to products and a 46.5% increase in consolidated sales. - FY2022-Q3AdvancedAnnual report
「Revenue from overseas distributors increased overall. Although infection rates and activity restrictions varied by region, demand was stimulated by the revival of the market following the holding of international tournaments, proactive online communications and the continued organization of small-scale tournaments, among other initiatives.」
The resumption and holding of international events, online communications and small-scale events led to stronger market activity and increased sales to overseas distributors. - FY2022-Q2AdvancedAnnual report
「Sales campaigns, including the large-scale online sale "6.18" in June and campaigns at physical stores, also proved effective, resulting in a substantial increase in revenue, mainly from core badminton equipment such as badminton rackets.」
Large-scale online sales and campaigns at physical stores drove sales of core products, indicating concrete progress in market revitalization and demand stimulation. - FY2022-Q1RestatedAnnual report
「The company continued online communications using social media and other channels, as well as activities supporting the resumption of sports, including small-scale events and clinics, and customers' health while implementing infection-control measures, focusing on market revitalization.」
With restrictions on major events still in place, the company continues to support the resumption of sports activities and market revitalization through small-scale events and clinics. - FY2021Using small-scale and spectator-free events amid continued event cancellationsAnnual report
「The company held small-scale events across Japan in cooperation with local retailers and associations, creating opportunities for customers to play and working to stimulate demand.」
While cancellations of major events continued, the company sought to restore playing opportunities and demand through small-scale events with retailers and associations and the resumption of domestic events. - FY2021-Q3AdvancedAnnual report
「The All Japan Badminton Championships were held without spectators in December and broadcast live, stimulating the market. Combined with strong sales of new shoe products, this brought third-quarter badminton-equipment sales back to approximately the prior-year level.」
Even as event cancellations continued, spectator-free events and live broadcasts stimulated the market and supported the recovery of badminton-equipment sales. - FY2021-Q2Continued event cancellations and the resumption of small-scale eventsAnnual report
「The company also supported the resumption of sports activities by working with retailers and sports federations and associations around the world to hold small-scale events.」
While cancellations of major domestic and international events continued, the company held small-scale events in cooperation with retailers and sports organizations, supporting the resumption of sports activities and demand. - FY2021-Q1Loss of demand stimulus from event cancellationsAnnual report
「Lower advertising and promotional expenses due to the cancellation of domestic and international events in various sports」
Events had previously been described as supporting sporting-goods sales and sports participation, but domestic and international event cancellations occurred during the quarter, eliminating demand-stimulation and sales-promotion opportunities. - FY2017-Q3RestatedAnnual report
「As major international sporting events were successfully held around the world, interest in watching sports grew, raising expectations that the decline in the number of participants and willingness to purchase sporting goods would be reversed.」
The success of major international sporting events and growing interest in watching sports were reaffirmed as factors supporting the number of participants and willingness to purchase sporting goods. - FY2017-Q2First statedAnnual report
「In the sporting-goods industry, extensive daily media coverage of the excitement surrounding international events held every 4 years stimulated consumers' willingness to purchase and supported sales of related products. The impact also spread to the sports facilities business, contributing to an increase in new participants and people seeking trial experiences.」
It states that coverage of and enthusiasm surrounding international events held every 4 years stimulated willingness to purchase sporting goods and sales, and also contributed to an increase in new participants and people seeking trial experiences at sports facilities.